Becoming an Expert Broadcaster on TV, YouTube, Your Own Website and More – to Build Your Practice and Your Professional Reputation
Event on 2014-05-01 14:00:00
Jayney Goddard says:
"Make 2014 the year that you commit to moving YOUR practice to the next level".
Media Training MasterClass with Jayney Goddard:
Media Training:
Becoming an
Expert Broadcaster
on
TV, Radio, YouTube and Your Own Website
A note from Jayney Goddard:
"Broadcast media (including TV, Radio, YouTube, and film on your own website – if you choose to incorporate it) is probably the most powerful way of getting your point across, quickly, effectively and professionally – but only if you know how to use it correctly – to get the results you want.
As a practitioner you HAVE to take advantage of the opportunities that online (and broadcast) media have to offer you. As the internet moves away from the written word and shifts massivley to video clips you can't afford to be left behind!
You've got to learn how to make professional looking video clips for your website (and others e.g. YouTube). Jayney will teach you exactly how to present professionally and credibly – -so that you can use video to attract more clients – AND to firmly position yourself as THE expert in your field.
This workshop with experienced broadcaster and complementary medical expert, Jayney Goddard, covers every aspect of broadcast media – from radio, television, film, right through to creating your own video for your website, YouTube etc. and other broadcast media.
On this workshop you'll learn exactly how to:
Build relationships with the media – so that you are the 'go to' expert in your field when TV, Radio and other broadcast media opportunities arise.
Deliver the perfect 'soundbite' so that your point is immediately understood and is a powerful tool for promoting you and your work.
Be totally 'media ready' so you'll never be 'caught on the hop' should "News Night" suddenly need you for expert comment!
Be absolutely confident slight nerves can help an interview – but extreme nervousness can really scupper your valuable media opportunity. Jayney will show you exactly how to maintain that slight 'edge' without nerves getting the better of you.
Perfect your voice – tone and timbre play a large part in being taken seriously. You'll learn how to modulate your voice so that it works for you in all forms of broadcast media – including TV and Radio
Breathe and relax – the essence of a good interview is the ability to relax in front of the camera – so that you appear totally confident
Tailor your body language to get your point across professionally and effectively (we'll even show you what to do with your hands!)
How your appearance can affect the message you want to give. You'll learn how to avoid some of the clothing errors that can actually affect television footage. We'll also cover how different attire shapes the way that you are perceived.
Handle difficult questions. You'll learn simple 'awkward question' handling techniques that will firmly position you as The Expert in the eyes (and ears) of your audience – whether on TV or radio
Dealing with challenging interviewers. Interviewers are humans too and they can sometimes have 'off days'. You'll learn how to transform a 'so – so' interview into a great interview.
Crisis control – perhaps one of the most important media skills for complementary medical and natural healthcare practitioners, crisis control will give you the ability to be in total command of the interview – and turn the crisis to your advantage.
You'll learn why it is vital that you begin to use YouTube and other video hosting sites to promote yourself and your services.
YouTube is set to become the No1 search engine in the very near future and this is a vital resource for practitioners – or anyone involved in complementary medicine and natural healthcare.
In our field, it is vital that people can see us and assess whether we are the type of practitioner that they would like to be treated by.
YouTube – and videos on your own website – and other sites including The Complementary Medical Association's new site will become your 'shop window'. This is probably the most powerful promotion tool out there – and we'll show you how – exactly – to use it to get the results you need.
Overall – this media training course will position you as the definitive 'go-to' source for future media opportunities. Once broadcasters realise that you are a totally professional expert – with the ability to reliably 'deliver the goods', you'll be asked back time and again for comment.
Workshop Details:
Who Should Attend?
This workshop is invaluable for anyone who wants to take advantage of the massive benefits of broadcast media in any way, whether you're a seasoned media professional or you're planning to launch your broadcast media career, or even if you want to harness the immense power of using video on your own website or on YouTube etc!
The workshop is geared towards helping complementary medical and natural healthcare professionals (practitioners, students going into practice, trainers etc.) to get tangible – real world – results that will help to boost your profile in a positive and high impact manner.
MasterClass Details:
Ongoing Support
Furthermore – we stay in touch with you after the event – we don't believe in just running a single day of training and then just leaving you to it . . . we're contactable by phone or email should you need help!
Real People
If you'd like to chat with us about this event – why not give our team a ring on 0845 129 8434 (Lo-Call rate).
Discounts
Note: If you want to book more than one course you MUST call us so that we can apply your discount correctly. Booking more than one MasterClass will entitle you to a further 10% off each subsequent course.
Once you book, we'll send you full details, a receipt that you'll need to bring with you and of course we'll send you your pre-workshop survey so that you can really get thinking about taking your business to the next level.
See you there!
All NEW MasterClasses With Jayney Goddard:Why not combine several Jayney Goddard MasterClasses as none of them repeat content from any other course.
AND: you'll save money by booking multiple courses – and you'll save even more if you book before the 18th April (and of course we offer special extra discounts to CMA Members – so if you aren't yet a Member of this fantastic, forward-thinking organisation – join now and get the professional recognition you deserve – AND SAVE LOTS OF MONEY!).
April 29th Morning
How to Get AND Keep New Clients the Easy Way (Sourcing perfect clients AND retaining them)
April 29th Afternoon
Make YOUR Practice Instantly More Profitable and Sustainable (Ethically and Professionally)
April 30th Morning
Website Design that Gets Results + Search Engine Optimisation
April 30th Afternoon
Business Building e-Newsletters to Get More Clients
May 1st Morning
How to Give Outstanding Public Talks to Build YOUR Practice
May 1st Afternoon
Becoming an Expert Broadcaster on TV Radio, YouTube and Your Own Website
All Jayney Goddard MasterClasses are CMA CPD Approved
Jayney Goddard's MasterClasses Are Proven To Work
Just a Few Testimonials From Previous Course Attendees:
"Jayney Goddard's workshop exceeded all the expectations! It was very clear and concise, well researched, highly relevant, thought provoking and informative. It gave me lots of new ideas and insights on how to take my therapy practice forward to a whole new level. Jayney's unique combination of charm, charisma, sense of humour and professionalism are always such an inspiration. Highly recommended!" Bianca Madison-Vuleta, Nutritionist, Psychotherapist, PNI Practitioner
May I thank you for the most inspiring day, it has given me so much confidence and information to move forward and I intend to start my practice right now – after 3 years of waffling! Sally Ackerman
What an amazing day! I still can't believe the amount of ground we covered in such a short time and the workbooks ensured we came away with every scrap of that precious information safely to hand. I arrived very unsure of how I was going to keep my business going in the current economic climate. I left seeing it in a whole new light and armed with dozens of detailed ideas and strategies to take it to a new level. Don't miss this course! Janet Dedman, Holistic Therapist (Clinical Nutrition, Kinesiology, Allergy Testing, Reiki, IH Massage, EFT, Emotrance)
I’d like to give a testimonial to you for the personal critique you gave me which was worth at least 10 times the course fee. By applying JUST 2 of the strategies you suggested we have seen a 300% increase in enquiries to our full page adverts. I also ran a special offer on stop smoking and from an investment of £720 in advertising costs I received £6,650 in fees! So if anyone is serious about running a successful complementary health business I strongly suggest they attend your Marketing workshop. Gary Foster DHyp., MIAPH., Consultant Hypnotherapist
Just wanted to drop you a line to say how incredibly valuable yesterday's workshop was for me. Although a little daunted by the mountain I must climb, I have faith in the guidance and knowledge that Jayney gave me and it was exactly what I needed. I am thinking about my USP today and am grateful to have a structure to work from. It was wonderful to meet you and thank you for the inspiration.
My best wishes, Juliet Lewis, Bach Flowers, Reiki and Theta Healer.
Thanks so much to Jayney for an exceptional course. It's an ideal package for the time-poor therapist with big ideas! So much packed in one day. Your experience and approaches were truly inspiring. I have since re-designed my adverts & leaflets based directly on what I learned on the course – simple, practical, no-nonsense advice – and the results are a transformation. As well as providing excellent course content, the whole day & input of fellow delegates sparked off loads of ideas in my head, and got me really motivated again. There is still a lot that I plan to put into practice, but I'm off to a flying start! Vici, baby massage/yoga/music instructor, south London
A quick note to thank you for arranging Saturday's seminar. This was my first and will attend in the future even though my brain was definitely stretched! Once again many thanks, Adem, HomoeopathI did enjoy the workshop and was surprised that I actually had some of the things you suggested already in place. However, I was able to take away fresh ideas and a renewed enthusiasm to get myself known in our new locality. I felt as if I had been stood up and pointed in the right direction after having been given the confidence that I was a professional and an expert! Warm regards, Pauline
I thoroughly enjoyed the one-day workshop "Developing Your Professional Practice". It was both inspiring and hugely practical; packed full of the kind of valuable advice, information and resources that I need to ensure that I make a decent living out of my vocation. Thanks for a wonderful day. (Sarah Dickens, NLP Practitioner, Trainee Natural Juice Therapist) "I've recently attended a wonderful seminar titled "Developing Your Professional Practice" organised by CMA and presented by Jayney Goddard. The seminar was packed with really useful and practical information and tips for developing a successful professional practice. Jayney Goddard is an exceptional presenter. Her knowledge, enthusiasm and presentation style were absolutely superb. I would highly recommend this seminar to both young and experienced practitioners. You will learn great strategies to attract new clients and increase your profit. This is a seminar you cannot afford to miss!" With the very best wishes, Akcelina Cvijetic, Nutritional Therapist, Life Coach, Master NLP Practitioner, Clinical Hypnotherapist, TFT Practitioner Dx
I thought the workshop was well presented and obviously there had been a lot of thought put into its content. The depth of knowledge and love of the subject shone through. The group asked some interesting questions which were answered fully and to the point. For me, the most important aspect of the workshop was that I felt supported and cared for. I felt that Jayney had our interests – as a group – at heart. Thank you very much. Workshop Testimonial from John Blosse
Last week I attended your workshop on 'Developing your Professional Practice' ……This week I have hit the ground running…
The day was filled with a good balance of teaching, questions and good practical answers. My attention could not have wandered even if it had wanted to.
I came away from your workshop not only with loads of good ideas of what I can do to get busier and how to be more professional but I also felt more positive, confident and motivated to get on and make things happen.
Thank you for a really interesting, practical and informative day. Also for the 'goodies' bag with all that useful information and helpful contacts. Many thanks, Best wishes, Androulla Kyprianou NAET, Naturopath, Homoeopath, EFT
Thanks to Jayney for an excellent day last week. I'm already making attempts to change my email address from yahoo to my own domain. I intend to work through your pack and build it into my own 'lifestyle plan' (I struggle with the term 'business plan'). The real world has been scary until now. with a proper plan (in progress) and belief in it plus another stream of income, I'm more confident I can make it as a therapist & entrepreneur. I'm fed up with being in shadow, doubting myself, surely it's time to emerge into light and boldly too. Darius Joseph
Thank you for a wonderful day, I really enjoyed it. I feel the workshop was extremely informative and will make a positive impact to my business. I am already looking forward to future meetings. Best Wishes, Chris
"Thanks so much for an informative and interesting day on Wednesday. The information you gave us was relevant, practical and easy to implement making it an extremely worthwhile experience. I feel full of inspiration and am already making use of the ideas you gave us to succeed in running a thriving Business." Amanda Atkins BA (Hons) Dip I.O.N (mBANT)
The workshop "Developing your Professional Practice" presented by Jayney Goddard was excellent. It was well presented, the content was both relevant and insightful and the day was logistically smooth.
Thank you Jayney!, Harry Dalford (Chairman of Trager UK)
The "Developing Your Professional Practice" Workshop delivered everything that it promised it would. Jayney was an inspirational speaker and shared her vast knowledge with us openly and honestly. The information was completely relevant and useful for my practice and I plan to begin implementing it all right away. The opportunity to network with other practitioners was also highly valuable. I cannot recommend this workshop enough – everyone should attend! Tanya Stocken Nutritional Coach
Refund Policy:We are unable to offer refunds once booked – but in the event that you find that you can't make the day – you may transfer your booking to another person – but you'd need to let us know at least 24 hours before the workshop. Bookings are not transferrable to future dates.
at St Mary Abbots Centre
Vicarage Gate
Kensington, United Kingdom