2015-09-28

Business

Why Continuous Deployment Just Keeps On Giving

Continuous deployment enables you to go beyond agile development to ship more SaaS product faster.

intercom.io

The Person They’ll Become

When you hire people to join your team, Jason Fried suggests that you look for people's potential and focus on what they'll become in the future.

medium.com

Product

Bots, MODs & Multiplayer Co-op: why Slack is game-like --- NOT gamified

Game designer Amy Jo Kim shows us how Slack successfully incorporates game-like mechanics without the gimmicks.

medium.com

You keep using that word–“MVP.” I do not think it means what you think it means.

Read this to find out what your minimal viable products (MVPs) should be all about.

erickarjaluoto.com

Marketing

The Marketing Stack of a Lazy SaaS Company

Here's an example of the software tools the work together for marketing a SaaS product.

cbinsights.com

The Anatomy of a Shareable, Linkable & Popular Post

The folks at HubSpot shared an analysis of their blog posts to learn what works and what doesn't to get more traffic.

hubspot.com

A Guide to 10X Content for 2015 and Beyond

How you can create 10X content for your business.

searchenginejournal.com

Sales

Minimum Viable Sales Documentation

Early on in your SaaS business you should create a minimal sales process to help make sales repeatable.

close.io

Growth

Warning: Most Conversion Optimization Tips Are BS ( Here's Why! )

Learn why all those conversion rate optimization (CRO) tips you read are best for inspiration not imitation.

shopify.com

Tip of the Week

Listen to my recent thoughts and tips on Startups and SaaS

The video from a presentation on experimentation and growth that I gave at Mozilla to their team.

I hopped on the Unbounce Call to Action podcast to talk about content marketing and the marriage of data and content.

Hear why I think there is no excuse for not having customers.

I was on the Productive Insights podcast talking about how to assess if SaaS is the right business model for your company.

In this video I share my thoughts on startups, co-founder relationships and funding while answering listener questions on FounderLine.

On the Immigrant Entrepreneur podcast I chatted about my history as a founder

In a recent Startup Chat episode Steli and I talk about lead nurturing for SaaS businesses.

hitenism.com

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