This paper presents a case study to examine the economic viability and performance analysis of a microcontroller based solar powered battery operated autorickshaw (m-SBAR), for the developing countries, which is compared with different types of rickshaws such as pedal rickshaw (PR), battery operated autorickshaw (BAR), and solar-powered battery operated autorickshaw (SBAR), available in Bangladesh. The BAR consists of a rickshaw structure, a battery bank, a battery charge controller, a DC motor driver, and a DC motor whereas the proposed m-SBAR contains additional components like solar panel and microcontroller based DC motor driver. The complete design considered the local radiation data and load profile of the proposed m-SBAR. The Levelized Cost of Energy (LCOE) analysis, Net Present Worth, payback periods, and Benefit-to-Cost Ratio methods have been used to evaluate the financial feasibility and sensitivity analysis of m-SBAR, grid-powered BAR, and PR. The numerical analysis reveals that LCOE and Benefit-to-Cost Ratio of the proposed m-SBAR are lower compared to the grid-powered BAR. It has also been found that microcontroller based DC motor control circuit reduces battery discharge rate, improves battery life, and controls motor speed efficiency.