List Building Step 3: Opt-In Forms
Now that you have your list building software and ethical bribe selected its time to set up the email capture forms on your website.
One of the most important components of any email marketing campaign is of course, the web form. Without a way to sign up to your list, you’ll have a hard time finding anyone to send email to. That being the case, you want to make sure that your web forms are getting people to sign up. Your ethical bribe should be clearly stated front and center and your opt-in form needs to be placed where it will get their attention.
As I mentioned in the 1st post in this series on list building I prefer using AWeber to manage my campaigns. I’ve used the AWeber platform for all of my list building for nearly a decade now and still love it. When it comes to opt-in templates you’ll find dozens to choose from there and every one of them is customizable to fit your site’s color theme. Plus the AWeber opt-in designer, as well as their other tools, are super easy and fast to use.
Simply pick the template you like, make any minor edits needed, and place it on your site. There are step-by-step tutorials available to walk you through the process effortlessly even if you’re a non-tech newbie.
Where To Place Your Opt-In Forms:
You’ll want to place your opt-in form on the home page (near the top above the fold) and a few other strategically-placed areas on your site. Here are some good places for your opt-in forms:
Home page (of course)
Top of sidebar
Footer area
On your About You page
At the bottom of a post on your site
Personally I avoid pop-up boxes since they upset so many people and they’re also so 1990. I believe you never want to start your relationship with your subscribers by pissing them off. But if you disagree you’re welcome to test pop-ups on your site if you like to. Speaking of testing, I highly recommend you test several different opt-in forms on your site and keep track of which one converts at the highest rate. The AWeber dashboard will help you do just that, and there are tutorials on setting up split-testing opt-in forms there too.
Coming soon – part 4 – Follow-Up Messages
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