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To learn about why you need to rethink the sales process in this social age, I interview Tom Martin for this episode of the Social Media Marketing podcast. The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed...

Special Advertising Note: The following sponsored content is brought to you courtesy of Wrike, one of HOW’s trusted partners. by Kristian Russell You’ve spent hours crafting a brilliant new logo for a client and are anxiously awaiting their feedback...

Are rude tellers and outrageous fees among your bank’s claims to fame? Enough already! You shouldn’t have to put up with that, especially with so many banks waiting for your business. Why waste your time and money on an institution you hate? Switching...

Why Your eCommerce Business is Not Doing So Great. Starting an eCommerce business is easy. However, creating a successful eCommerce store that is attracting customers and converting well is a big challenge. A significant number of online stores fail...

Let’s face it: Not all customers are equal. Some, if you’re lucky, will become super-fans of your business. Customer advocates, if you will. The term customer advocacy should make your ears perk up. These are the people who will become the pillars of...