Marketing over mobile services is one of the newest way to get yourself out there to customers. Read on how mobile marketing can help you with your business.
TIP! Don’t ever message customers without a reason. You should only message them with useful information.
Your printed advertisements should include QR codes for your tech-friendly customers. Anyone with a smart phone can use the QR code and access your website. Put these codes everywhere, including business cards, catalogs, and even your own business card.
Your campaign is about getting people to your home base and staying in touch with folks that already use it. Your entire business should not rely on a mobile platform alone.
Early Morning
Avoid sending messages to people at inconvenient hours of the early morning or late evening. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, nobody wants to hear about it at ridiculous hours.
TIP! You will have to invest money to optimize your website for your mobile campaign, or to create a new website designed for mobiles. Creating an attractive and appealing mobile site can be incredibly difficult.
Although texting with abbreviations is commonplace nowadays, not all of them are familiar with the abbreviations that are sometimes used. If your target audience can’t understand your advertisements, you might lose a customer.
It is important to have a dedicated short code. It may cost more up-front, but it gives you better brand protection. It also provides you to have a degree of legal coverage.
TIP! You need to have a home base if you are developing a mobile platform that will stand alone. Focus your efforts on creating a mobile presence that brings new visitors to your domain and connecting with existing visitors.
If you have a social network page for your business, make sure you include a corresponding link on your business homepage. Customers probably will not search for you, rather than look for you on a search engine.
Make it effortless for recipients of your mobile marketing ad to send on and they perhaps they will.
TIP! Aim high in your advertisements and seek out that hook that will catch the “viral” wave. They will probably tell a friend or two, which will greatly increase the effect of your mobile marketing campaign.
While mobile marketing can be utilized in gaining new clients, it is important to develop campaigns that work across multiple platforms. If your marketing efforts don’t work on all the popular devices, you will likely lose tons of customers due to technical issues.
If your business decides to have a mobile app, create one that’s easy to use and relevant to your business.
Marketing Campaign
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, provide your visitors with an opt-in method, be honest about the amount of texts you plan on sending each month. If you do not use SMS correctly, SMS can have a negative impact on the overall marketing campaign because it will have the imposition of notification systems. It can feel like you are being pushy.This is a long way to building trust in your brand loyalty.
TIP! Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your customers can use and appreciate.
Give them the choice of using phone numbers as opposed to links, and make sure any pages your links take them to look good on a mobile device.Many people check email on mobile devices, so emails should be mobile friendly.
Use your standard website to drive traffic to your mobile website. One of the easiest ways to drive traffic to your mobile site or smartphone applications is by advertising them on your traditional site. When readers view your traditional website, they will see how to connect with your business when they are on the go.
Short Code
Buy your own short code instead of using a sharing them. It can be a little pricey, around 2,000, but this will go with your brand. Your short code can lead people directly to your business. It isn’t that big of a price to pay for the legal issues it can protect you from. You can get into trouble if you are associated with a company that decides to somehow use the system in a negative manner.
TIP! Knowing your customers’ location is a unique benefit of mobile marketing. Mobile marketing lets your customers know where you are and what you are doing.
Sending offers out too frequently can turn customers off. The best return will be if you send out offers anywhere from messages that are sent a few times a month. Your customer should feel like they are missing on a great deal if he doesn’t act now. If your customers feel they can get the same discount later, they are not as likely to be swayed by the current offer to take action.
Even if you think your advertising is as good as it can be, it probably isn’t. Know your competition and keep careful watch on their new directions. This article should have given you some ideas on how to keep a competitive edge in the innovative world of mobile marketing technologies.
Important Things To Note When It Comes To Mobile Marketing
© SEO Agency in Essex, 2013. Written by John Hutson
Post tags: case study, case study 8211 how small businesses can benefit from using social media, drive traffic, early morning, marketing campaign, mobile marketing, short code, social media, twitter campaign, twitter tips in Categories: Mobile Marketing
Share the Love!
| 
| | |
Find Us on These Social networks:
The post Important Things To Note When It Comes To Mobile Marketing appeared first on Marketing Agency in Essex | SEO Services | Essex Marketing Labs.