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This is a guest blog from Visakan Veerasamy – Content Editor at ReferralCandy. Ecommerce marketing today means monitoring and managing many different channels all at once: Email, content, countless social media platforms, and so on. Of these, referral...

I’m sure you’ll agree with me on this: Nothing beats word-of-mouth and customer referrals as the best sources of ecommerce conversions. But the problem is, they rarely happen by themselves, don’t they? I mean, sure, on occasion, a customer will recommend...

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Filed under: Retail, Banking, Shopping, Advertising & Marketing, Fast Money Getty Images What do you do when you read a great new book or try out a new gym? You probably start talking about it, right? Well, if you're going to tell your friends how...

When I tell small business owners that I specialize in marketing, a common reaction is, “Oh my gosh, I could never do that. Marketing is so hard.” And while I appreciate the compliment, the actual work of marketing doesn’t have to be so hard. Often...