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Editorial image from Tamara Mellon featuring Dree Hemingway Apparel and accessories label Tamara Mellon is taking control of its consumers’ shopping experience with a redesigned Web site that mixes content and commerce. Since its launch in November...
The Battle for Chattanooga: Southern Masculinity and the Anti-Union Campaign at Volkswagen
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Conversations with workers on both sides of the union battle reveal that the macho culture at the plant, helped fuel the anti-union campaign by low-level management and workers, who stressed obedience to authority and masculine self-reliance as reasons...
Developing A Content Marketing Strategy that Actually Works with Joe Pulizzi
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Strategy. Consistency. Focus. These are the key elements of content marketing strategy success in today’s content marketing world, according to my podcast guest, Joe Pulizzi. Joe is the founder of Content Marketing Institute and it’s cornerstone event...
The Biggest Email Marketing Drag: Is Your Email Retention Rate Too Low?
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How to improve email retention rates by lowering unsubscribe rates No matter how well you’re doing, you can always do better. So is your retention rate too low? Yes! If it’s not 100% (it never is) then your email retention rate could improve. To determine...
Work at Slate
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