2015-09-18

If you’ve seen some dust settling here and there on the site lately, it’s because I’ve been working on some major updates! This week, I’ve been focusing on my logo design portfolio, and I thought it’d be great time to share another round of logo design inspiration with you. Getting ready to embark on your own design adventure? Consider these logo design themes, and when you’re ready to get started give me a shout.

Hand Painted Logo Design



Truly hand painted logo design, with no clip art involved, ensures that you will without a doubt have a completely original design. It adds a little softness to your brand, a little bit of heart.



Speaking of a little bit of heart, this hand painted logo design I created for San Diego photographer Natalie Chiles is still one of my faves to this day. The gradient of colors added to the handpainted watercolor heart make my own heart sing.



Just because you’re considering a heart logo (I’m fairly partial to my own) doesn’t mean it has to look standard. This hand painted heart incorporates a globe theme for Amy Askin’s Beloved Atmosphere family travel blog.

How many times should your designer paint the icon of your hand painted logo? Twenty times should do the trick. That’s how many I painted with some acrylic paint and my favorite thick paintbrush before getting this logo for The Tenth Sign just right. My favorite part is that one of the little tiny bits of paint acts as a perfect dot over the i.

Hand Drawn Logo Design

This is one of my favorite samples from my logo design portfolio. I did it ages ago – my client Adriana from Anarchy in the Garden wanted to marry the design aesthetics of a great Sailor Jerry tattoo and Hello Kitty, and I think we nailed it pretty well.

Confession time – I am not great at drawing hands. But when the Academy of Handmade Artists and Supporters asked for hands in their logo design project, I made a point to practice. A lot.

Super cute little plants complement this simple hand drawn font for Chocolate and Steel nicely…

Don’t be afraid to use your hand drawn logo as a watermark type element on photos – the real world elements peeking through the negative space in your logo will look so cool!

Megan Anderson of Radmegan and I had so much fun coming up with the concepts for this logo design project, and actually producing the final artwork was just as awesome. There’s so many cool things she can do with these graphics!

Elan from June Plum had me rework her logo design after it went south in the hands of another designer. We created a logo design package with a cute, appealing hand drawn feel that could be adjusted for her younger and older audiences.

Clever Icons in Logo Design

Jeanette from Sweet Perversion wanted something clean and modern, but with a kick. So we added booze.

And Angela Daniels just wanted something a little nerdy. Pocket protectors for everyone!

This is another one of my all time logo design faves – my friend Nicole Longstreath (formerly of The Wardrobe Code) wanted something clean and iconic… When I discovered her old barcode-based logo scanned to an iPhone cover when I used my phone’s barcode scanner, inspiration struck for an ever-changing interactive logo. The idea behind this was to release a physical printed book or other product that would use a barcode, and update the logo to be that barcode. Then over time, as different products came out, you could update the logo to whatever product you wanted to secretly feature…

Added design bonus – dig the way the hanger shape suggests a woman looking over her shoulder.

This logo for Five Golden Apples really came together when I was trying to balance it out – the apple and the stem just weren’t jiving for me… I added the leaf and boom. The logo felt balanced, and it created a 5 shape that was absolutely perfect for the handmade soap brand.

Clean, Simple Logo Design

The Atlanta with Kid travel blog needed a fresh new logo design and branding elements to go with their website redesign, and we came up with something that incorporated the quintessential Georgia peach and a custom drawn map of the area. Happy side effect – when using that map as the website’s background, all roads lead to Atlanta with Kid.

This logo design for Jesika Fleming is super clean, super simple, and super clear as to what her fitness business is all about.

Gena from Miracles for Mommy needed a logo design that would convey natural, organic foods – but she also wanted branding elements that could change colors with her different cookie flavors.

Rodger Bright from Bright Motorcars needed a logo design that was super clean, super classy, and super minimal.

Wendy Nielsen, in contrast, wanted something clean and iconic but with a sense of fun to it. I’m a huge fan of this color palette.

Your logo design can be clean and iconic while still having a retro or vintage flair – check out this design package we worked up for Word of Mouth Media.

Ready to start your own logo design project?

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Thanks for reading Hearts and Laserbeams, don't forget to check out all our great art and design work at www.heartsandlaserbeams.com!

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