Thursday, August 14, 2014. Good Housekeeping, published by Hearst Magazines UK, asserts its position as the UK’s top monthly women’s lifestyle in the latest combined ABC figures (Jan – Jun 2014), announced today.
The leading women’s lifestyle brand has overtaken its nearest competitor, Glamour, on combined print and digital ABC with a market leading figure of 406,803, up 1.6% year on year. Last ABC period, (February 2014), Good Housekeeping knocked Glamour magazine off its position as the most popular women’s UK monthly lifestyle title in print after more than a decade.
The latest impressive ABC increase further reinforces the 92-year-old brand’s dominant position in the UK market and comes on the eve of a major re-development for the Good Housekeeping Institute. This month, the institute moves to cutting-edge premises in London W1 and will open its doors to the public as a cookery school and demonstration kitchen from Autumn 2014 – providing direct access to the Good Housekeeping experts and showcasing their famous triple-testing process.
Other Hearst-owned brands to announce remarkable growth this ABC period include Prima, which continues its upward trend by posting an equally strong combined print and digital ABC of 263,893, up 1.2% period on period and 4.9% year on year; and Women’s Health which continues to deliver strong growth with a combined print and digital ABC of 115,517 up a market beating 7.3% year on year and 2.7% period on period.
Prima’s outstanding performance reflects the unstoppable approach of the Prima team and the passion and energy they have put behind the brand in the last year. Women’s Health, which recently increased its frequency from 6 issues to 10, has continued to build upon its incredible success story with yet another record ABC – the fourth consecutive increase since the brand’s launch in February 2012.
Anna Jones, Chief Executive Officer, Hearst Magazines UK, says: ‘Our core strategy is to grow our brand audiences and reach by enabling our consumers to engage with our content and interact with our brands in the most relevant and convenient way for them. And it’s working: our portfolio of brands now reach more people than ever before, and I am naturally delighted with the growth of some of our key brands this ABC period. Good Housekeeping is one of the most famous and established brands in the UK and it continues to go from strength to strength as we expand the business into exciting new areas this year. Meanwhile, Prima’s strong performance shows what you can do with a fresh approach to an established brand and the continued success of Women’s Health demonstrates a healthy appetite for well crafted, innovative launches.’
Hearst Magazines UK publishes 20 magazines, 26 websites, 14 mobile sites and, to date, more than 150 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Android platform. It is the largest digital publisher in the UK and its impressive reach in print and digital extends to 1 in 4 UK women and 1 in 6 UK adults.
Scroll down for full ABC results* for Hearst Magazines UK.
* Runner’s World, Town & Country and Company were not audited this period
Ends/
ABC January – June 2014 results:
MONTHLIES
Cosmopolitan: Total combined print and digital edition ABC – 289,044
Print ABC: 282,493 / Digital ABC: 6,551
Cosmopolitan, the ‘go to’ brand for the millennial generation, continues to grow its audience to more than 5m women in the UK across multiple touch points. One of the largest read magazines with more than 1.4m readers, Cosmopolitan constantly evolves to stay connected to the consumer recently re-launching cosmopolitan.co.uk with a mobile first platform. A month to moments editorial strategy puts Cosmopolitan in the palm of its readers’ hands, 24/7. The Cosmopolitan ecosystem continues to develop, creating new and innovative ways for commercial partners to engage the growing Cosmopolitan audience.
Country Living: Total combined print and digital ABC – 178,900
Print ABC: 176,397 / Digital ABC: 2,503
Country Living’s combined sale of 178k, of which more than half are loyal subscribers, ensures continued domination of this upmarket homes category. The brand’s growing equity has been the foundation for unprecedented success through the Country Living Fairs, its licensing business and specials. Country Living’s Modern Rustic is now into its second edition after excelling all expectations at launch. The newly launched Country Living website and its marketplace shopping experience are now providing more opportunities for both consumers and advertisers to engage with the brand across a growing number of more channels.
ELLE: Total combined print and digital ABC – 155,289
Print ABC: 150,427/ Digital ABC: 4,862
The success of British ELLE‘s 360º content strategy for 2014 has enabled the brand to reach an even wider and more engaged audience. ELLE’s online reach has increased with desktop users up 29.8% and mobile up 21%. This growth is expected to continue with the launch of ELLE UK’s newly redesigned website in August. ELLE UK also continues to lead the way on social media. It is the UK’s biggest woman’s magazine brand on Facebook with more than 4 million followers, its Twitter traffic increased by 16% to 725k over the Jan/June 2014 period and the ELLE fashion Cupboard (#ellefashioncupboard), an innovative new space and hub for digital and social content, was recently awarded the 2014 PPA Game Changer of the Year award. Between January – June 2014, ELLE UK also published the 17th edition of its award-winning catwalk bible, ELLE Collections, and is working towards the launch of the first edition of the new luxury bi-annual ELLE Wedding in September 2014.
ELLE Decoration: Total combined print and digital ABC 71,475
Print ABC: 65,592 / Digital ABC: 5,883
The British edition of ELLE Decoration, the world’s leading homes magazine brand, is celebrating its 25thAnniversary year in 2014. ELLE Decoration has seen UK actively purchased copies grow by 2.3% period on period, and has seen a 3% increase in actively purchased digital edition between Jan–Jun 2014. The brand’s Facebook and Twitter channels have shown an increased growth, with a combined social media reach of over 920K. June saw the re-launch of ELLEDecoration.co.uk, creating a dynamic touch point for this growing brand. ELLE Decoration published its 4th edition of the Interiors bible for luxury country living, ELLE Decoration Country, in May this year.
Esquire: Total combined print and digital edition ABC – 58,538
Print ABC: 52,859 / Digital ABC: 5,679
The Esquire universe continues to develop at pace becoming one of the most innovative men’s luxury brands across print and digital platforms. Esquire magazine and the Big Black Book provide the ultimate luxury experience in print with the Big Black Book now established as the leading men’s luxury lifestyle bible. Esquire Weekly has recently launched on mobile following the ground breaking launch on ipad in 2013 and Esquire Daily reaches more than half a million uniques every month. With strong performances across all touchpoints, Esquire is the brand for style conscious British men.
Good Housekeeping: Total combined print and digital edition ABC – 406,803
Print ABC: 403,442 / Digital ABC: 3,361
Good Housekeeping continues to dominate the market with another marked increase, further enhancing its unrivalled position as the UK’s top selling women’s monthly lifestyle, and demonstrating – yet again – its unique command, reach and authority. With unmatched levels of loyalty and trust amongst its readership, Good Housekeeping has shown year-on-year growth across multiple platforms (print, website, books), and increased its influence and relevance in consumers’ lives through the work of the Good Housekeeping Institute which this month moves into new, architect-designed premises in central London.
Harper’s Bazaar: Total combined print and digital ABC – 108,472
Print ABC: 105,310 /Digital ABC: 3,162
Harper’s Bazaar continues to demonstrate its appeal to its target ABC1 female audience with a period-on-period 2.8% growth in its actively purchased copies. The brand’s digital footprint also continues apace with the mobile-responsive redesign of the website resulting in its best ever traffic, with more than 300,000 monthly unique users with an even split between desktop and mobile/tablet. Experiential initiatives and key partnerships with cultural institutions and the business-focused Bazaar at Work continue to enhance Harper’s Bazaar‘s unique offering of fashion, beauty, art, culture, travel, and design for the intelligent woman.
House Beautiful: Total combined print and digital ABC – 111,676
Print ABC: 110,666 / Digital ABC: 1,010
House Beautiful has recorded a combined sale of 111k, of which almost 50k are long term subscribers. The recent launch of the new House Beautiful website, together with a growing range of successful events and licensing partnerships continue to highlight the strength of this brand.
Men’s Health: Total combined print and digital edition ABC – 207,254
Print ABC: 196,894 / Digital ABC: 10,360
Men’s Health continues to dominate the male lifestyle sector with its 11th consecutive period as the UK’s best-selling men’s title. The Men’s Health audience grew to unprecedented levels during the Jan-June 2014 period, driven by a record 2.5M unique browsers and 6.5M page view in May 2014 alone on its market-leading website www.menshealth.co.uk, and by its combined social media reach expanding to more than 700K followers.
Prima:Total combined print and digital ABC – 263,893
Print ABC: 263,189 / Digital ABC: 704
Prima’s outstanding performance reflects the unstoppable approach of the Prima team and the passion and energy they have put behind the brand in the last year. The ultimate magazine experience for today’s savvy shoppers, Prima is seeing growth across both UK active newsstand sales and subscriptions, the sign of a brand in real growth. The new creating and craft off shoot, Prima Makes, is now in its 4th edition having sold well above expectations at launch.
RED:Total combined print and digital edition ABC – 191,963
Print ABC: 188,298 / Digital ABC: 3,665
RED holds a unique and unrivalled position in the market as the leading luxury lifestyle magazine brand. Engaging a powerful demographic of upscale affluent women in all areas of her life, RED talks directly to women with purchasing power. A more fashion confident, luxury positioning supported by intelligent features is attracting a younger, affluent consumer to RED providing new and exciting commercial opportunities. The award winning Redonline continues to grow whilst the RED Network programme connects like-minded and influential women across the UK.
Women’s Health: Total combined print and digital edition ABC – 115,517
Print ABC: 109,566 / Digital ABC: 5,951
Women’s Health has continued to build upon its incredible success story with yet another record ABC – the fourth consecutive increase since the brand’s launch in February 2012. Both print and digital editions have recorded year-on-year increases with combined sales growing 2.7% period-on-period and a resounding 7.3% year on year. This exponential growth since its debut into the market makes Women’s Health the most successful glossy monthly launch of the last decade.
WEEKLIES
All About Soap:Total combined print and digital edition ABC – 56,546
Print ABC: 55,787 / Digital ABC: 759
All About Soap continues to offer fans their fix of soap gossip and fun every fortnight.
Best: Total combined print and digital edition ABC – 205,552
Print ABC: 205,307 / Digital ABC: 245
Multiplatform classic Best, puts in a more solid print performance proving ‘TV + Style + Straight Talk’ to be a winning formula.BestDaily.co.uk is now established as the destination for classic women online and regular receives more than 400K unique visitors per month.
Inside Soap: Total combined print and digital edition ABC – 136,182
Print ABC: 133,228 / Digital ABC: 2,954
No 1 soap mag, Inside Soap, continues to reign supreme whilst preparing for the Inside Soap Awards in October. Sales of the interactive digital edition for both iOS and Kindle Fire are up 33.5% period on period and up 75.2% year on year while the newly re-launched insidesoap.co.uk offers up ‘All of the soaps. All of the time.’ to soap fans across the UK and beyond.
Real People: Total combined print and digital edition ABC – 170,074
Print ABC: 169,775 / Digital ABC: 299
Reader favourite Real People continues to outdo the real life sector and gains share for the sixth consecutive period. Now on its sixth swashbuckling special, Real People’s Crime Confidential sells more than 40,000 copies per quarter.
Reveal: Total combined print and digital edition ABC – 167,018
Print ABC: 165,508 / Digital ABC: 1,510
Fresh from a TOWIE-studded tenth birthday celebration Reveal beats all core celebrity rivals with a best-in-market performance. Reveal.co.uk continues to dominate with almost 1.2 million unique visitors every month and sales of Reveal’s optimised digital edition are up 3.6% year on year.
The post Good Housekeeping Asserts Its Top Position As Hearst Magazines UK Releases Latest ABC Figures appeared first on Hearst UK.