26th February 2016: ELLE Decoration UK, the world’s highest selling luxury modern interiors magazine, is launching a style consultancy service aimed at commercial property developers. Using the expertise and credentials of the ELLE Decoration team, the ELLE Decoration Style Consultancy, led by Editor-in-Chief Michelle Ogundehin as Creative Director, aims to revolutionise the styling of commercial marketing suites and development showhomes to create truly beautiful, and inspirational, interiors that sell.
The first client of the ELLE Decoration Style Consultancy is Knight Dragon Developments, the mastermind behind the redevelopment of Greenwich Peninsula, 150 acres of land in the South-East of London, intended as a mixed-use neighbourhood for the culture-savvy and design-conscious.
At the heart of the Peninsula, the entire interior of the Knight Dragon Marketing Pavilion’s flagship penthouse has been re-configured, designed, decorated and furnished in a look that encapsulates the essence of the magazine’s core style.
Michelle Ogundehin, Editor-in-Chief of ELLE Decoration UK, says “Formalising a commercial service arm of ELLE Decoration was the logical next step, and one I’m very excited about. We’re in the unique position, as an international media brand, of additionally being able to amplify the looks we create and the projects we work on through the pages of the magazine. The creative possibilities are endless!”
Jacqui Cave, Group Publishing Director of ELLE and ELLE Decoration UK, says, “ELLE Decoration UK’s brand equity, combined with the expertise, instinct and knowledge of Michelle and her team is the perfect formula for the style consultancy. We’re looking forward to building some great commercial partnerships.”
For enquiries about the ELLE Decoration Style Consultancy service, please email styleconsultancy@elledecoration.co.uk
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Notes to Editors:
For more information please contact:
Alice Roberta Taylor
PR Executive
Hearst Magazines UK
020 7439 5047/ E: aliceroberta.taylor@hearst.co.uk
About Hearst UK
Hearst Magazines UK is the trading name of National Magazine Company Ltd, established in 1910 by William Randolph Hearst, and is a wholly owned subsidiary of Hearst Corporation.
Hearst Magazines UK publishes 19 magazine brands and five pureplay digital brands including Cosmopolitan, Digital Spy, ELLE, Esquire, Good Housekeeping and Harper’s Bazaar.
It is the largest digital magazine publisher in the UK with a digital audience of 15 million monthly unique users and it reaches one in three UK online adults, one in three UK women and one in four UK online men.
Hearst Magazines UK has interests in two joint ventures in partnership with some of the world’s best publishers:
Hearst Rodale UK: A 50:50 joint venture with Rodale Inc, which focuses on health and wellbeing. Hearst-Rodale publishesMen’s Health, Women’s Health and Runner’s World, their companion sites and pureplay sites (triathletesworld and fetcheveryone).
COMAG: A 65:35 joint venture with Condé Nast, one of the U.K.’s largest magazine distributors.
www.hearst.co.uk
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Greenwich Peninsula
The Peninsula is big, eclectic and original. A whole new swathe of London that brings together design with community with the river with film studios with stunning architecture against vast skies. A collection of seven neighbourhoods, 15,000 new homes and the sense of a new place inventing itself before your eyes. Not landlocked, not an island, the Peninsula doesn’t pretend to be one thing – it’s more interesting than that.
The Peninsula wants to attract first settlers who are bold, curious and interesting. People excited by the unparalleled opportunity to put their mark on a completely new part of London.
http://greenwichpeninsula.co.uk/
Knight Dragon
Combining scale and expertise, developer Knight Dragon has the long-term vision and financial substance to successfully deliver the transformation of Greenwich Peninsula, Europe’s largest single urban regeneration. Knight Dragon’s previous London development, The Knightsbridge, won Property Week’s Residential Development of the Year.
http://www.knightdragon.com/
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