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In Joe Wicks, the world of digital fitness has produced its first traffic-stopping megastar. Who’ll be the second?
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Joe Wicks, AKA The Body Coach, is a bona fide sensation. His face beams from the side of buses, the pages of national newspapers and the feeds of nearly a million Instagram followers. The 30-year-old’s 90-day food and fitness Shift, Shape and Sustain plan has changed the lives of over 100,000 clients, including the likes of John Terry and Ellie Goulding. His cookbook, Lean In 15, leapt to the top of the bestseller charts (with a record-breaking eight weeks at number one), and his self-titled “leanie” fanbase promotes, shares and praises his every move with the sort of enthusiasm previously reserved only for One Direction. Not surprisingly, the hunt is on for the next household name in health and fitness – it may well be among these ten rising stars.
1. Double Brother Act LDN Muscle
Chest Sunday from the Cutting Guide complete with our Twins just now, along with an obligatory post workout selfie %uD83D%uDD25%uD83D%uDCAA%u2702%uFE0F%uD83D%uDE29%uD83D%uDE29* In other news - The LDNM App lands this Thursday! %uD83C%uDF89%uD83D%uDCF1@TGE_LDNM @JE_LDNM #LDNMuscle #LDNMh
A photo posted by LDNM (@ldn_muscle) on
Feb 28, 2016 at 12:25pm PST
LDN (short for London, obvs) Muscle – made up of two sets of brothers, James and Tom Exton, both 28, and Max and Lloyd Bridger, 24 and 26 respectively – is growing in popularity by the day. Its recently launched LDNM: The Workout App stormed to the top of the iTunes health and fitness apps chart worldwide, and it’s also currently the leading provider of e-training guides, selling over 100,000 downloadable “Bibles” since launching in 2013. ldnmuscle.com
2. Former Footballer Bradley Simmonds
Exploring new ways to push myself using @sklz slides. If you have mastered standard press ups then definitely test yourself with the last exercise. Looking forward to combining them with @trxtraining %uD83D%uDCAA%uD83C%uDFFC #bradleysimmonds #personaltrainer #core #coreworkout #absworkout #abs #fitfam #fitspo #fitnessmodel #simmopt
A video posted by bradleysimmonds (@bradleysimmonds) on
Mar 28, 2016 at 12:00pm PDT
After injury ended his football career, Simmonds, 22, went into personal training, and has racked up over 70,000 Instagram followers. Social media has proved integral to his success, with followers seeking motivational quotes, fitness videos and aspirational photos of the London-based trainer’s Adonis-like physique. He also sells food and fitness plans for weight loss, toning and lean muscle definition on his website, and is in the process of designing his first app, where fans will be able to follow different workouts, from HIIT to TRX. bradleysimmonds.com
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3. Trainer to the Stars David Kingsbury
New style. Simplified. The very best online plans. #gym #fitness #gymlife #muscle #fitfam #transformation #health pic.twitter.com/dYW2D7AMQw
— David Kingsbury (@DavidKingsbury) March 23, 2016
With endorsements from the likes of Hugh Jackman, Kingsbury, 28, has seen his name in lights, working on the set of blockbuster movies like Suicide Squad and The Wolverine. As well as putting the A-list through their paces, Kingsbury also trains stars via online coaching and custom training plans on Skype, but you needn’t be an Oscar nominee to get the most out of his expertise. His online guides are available for regular folk to purchase too. davidkingsbury.co.uk
4. Made in Chelsea’s Lonan O’Herlihy
I'll get a good one soon I promise %uD83D%uDE21%uD83C%uDFAF - Nutrition guides @ lonanfit.com #GetLeanWithLonan Fluorescent garmz @oilerandboiler
A photo posted by Lonan O'Herlihy (@lonan_oherlihy) on
Mar 26, 2016 at 1:15am PDT
Lonan O’Herlihy, Made In Chelsea’s resident personal trainer, counts over 80,000 people as fans on Instagram, who faithfully follow the hashtag #GetLeanWithLonan. Followers also revel in commenting on his series of pouting and chiselled photos, most of which boast tongue-in-cheek captions such as “I like my genes” and “jawline available at lonanfit.com”. The 26-year-old, who grew up in Malibu, Knightsbridge and Malvern, specialises in online personal training via Skype. He currently has two nutrition e-books out, and will be releasing three more in the near future, as well as an app, LonanFit. Plus, O’Herlihy’s Chelsea connections enable him to draw in a large crowd of reality TV fans, with a bootcamp co-hosted with Made In Chelsea star Tiffany Watson from April sure to attract attention. lonanfit.com
5. Nutritional Guru Clean Eating Alice
Green goodness %uD83D%uDC49%uD83C%uDFFB one of my favourite salad combinations packing nutrients galore onto a plate! I had fresh spinach, roasted broccoli, avocado, crumbled feta, pomegranate and garlic, lemon and herb chicken cooked in a little coconut oil. I dressed the salad with @udoschoiceuk mixed with tamari, lemon juice, garlic and Himalayan salt dressing! After a few very indulgent days, getting back to normality doesn't feel so bad when food tastes this good %uD83D%uDC9A
A photo posted by Alice (@clean_eating_alice) on
Mar 28, 2016 at 10:13am PDT
With perfectly coordinated workout videos, beautifully shot photos of healthy and delicious-looking meals, and a glossy recipe book on the way, Alice Liveing – AKA Clean Eating Alice – turned her unhealthy diet and lifestyle around to become a fitness and nutrition inspiration in her own right. With over 250,000 Instagram followers, she’s clearly doing something right. The 22-year-old’s upcoming book, The Body Bible, which has over 80 recipes for clean eating as well as a series of HIIT workout guides, is out in May. instagram.com/clean_eating_alice
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6. Former Gladiator James Crossley
Bank holiday is coming to an end so time to sit down and reset your goals for summer !! 8 weeks and counting, let's get lean !! #transformation #beforeandafter #summer #summerbody #gym #gymlife #fitfam #snhfoto #definitionnutrition #strongman #bodybuilder #strengthandconditioning #fatloss #personaltrainer #onlinetrainer #ptin1 #gladiatorsready #goals #genesisgym
A photo posted by JC (@mrjamescrossley) on
Mar 28, 2016 at 11:20am PDT
If the only way you can get motivated to go the gym is by seeing photos of chaps flexing their giant muscles on Instagram, then you need to follow James Crossley AKA Hunter from Gladiators. The 42-year-old former actor’s following on social media is growing steadily, with over 10,000 followers on Twitter and Instagram combined, and he has also recently launched an iPad app, PTin1, on which personal trainers can run their businesses, with all the software to monitor, train and measure clients in one place. Crossley has also set up Gladiator-style boot camps in Marbella. chelseafitness.co.uk
7. Swedish Health Goddess Fitness On Toast
On the blog today, %u20186 BENEFITS OF TRAMPOLINING!%u2019 A little post setting out the key reasons to try this fun class - it get's the heart going, gets you sweating, & unleashes your inner child!!! Also, some top tips for support in the 'sports bra' domain, with @shockabsorberuk %u263A%uD83D%uDC83%uD83D%uDE80 @Oxygen_Freejumping. Check it all out at the link in my bio ( @fitnessontoast ) #CombatBounce #Trampolining #Fitspo #FitnessOnToast
A photo posted by FITNESS ON TOAST (@fitnessontoast) on
Mar 8, 2016 at 2:43am PST
Faya Nilsson, the personal trainer and fitness blogger better known as Fitness on Toast, posts tips, photos and exercise advice on her website, but with travel, fashion and nutrition also playing a big part in keeping her subscribers coming back for more. Aspirational workout pictures, a variety of interviews and envy-inducing trips around the world make readers stick around even after they’ve tired of reading about biceps curls. A nutritional e-book, 90,000 Instagram followers and plenty of commercial partnerships later, the 29-year-old is riding the digital wave with the best of them. fitnessontoast.com
8. YouTube Superstars The Lean Machines
John Chapman and Leon Bustin have nearly 300,000 subscribers and almost 15,000,000 YouTube views racked up since making their debut in 2011. Their fun, informative and energetic video performances breathe fresh air into the YouTube world of fitness, with videos entitled “gym fails – what not to do in gyms” and “how to take the perfect selfie” sitting alongside more serious offerings such as “increase strength with these bodyweight progressions” and “how to lose fat”. They also have their own book, entitled Eat Well, Move Better and Feel Awesome on the way too. theleanmachines.com
9. Fitness Model Jack Wellon
If your boyfriend can't bench press you, you have a girlfriend %uD83D%uDE02 @mollygribbon training and messing around with @amberleigh_93 at @jdgyms Cov today!
A video posted by Jack Wellon Fitness (@jackwellon) on
Mar 20, 2016 at 5:58am PDT
Personal trainer and fitness model Wellon specialises in body transformation and fat-loss programmes. The former builder, who also works as an ambassador for Multipower Sports Nutrition, has a good spread of social media fans, with 70,000 followers across Instagram, Twitter and Facebook. Wellon trains clients both online and in person, providing those who sign up with a free training e-book, and also offers custom training and nutrition personal training packages for those who want to change their body and have eight or 12 weeks to spare.
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10. Bodybuilder Lee Constantinou
#Repost @fitmediachannelofficial %u30FB%u30FB%u30FB Today, we're working legs with WBFF fitness champion Lee Constantinou as he introduces his Live Lean training system. @leeconstantinou #trainlegs #legday #legworkout Fit Media Channel - inspiring the New Fitness Generation #fitness #fitnessmotivation #gym #gymmotivation #fitguys #fitnessmodel #physique #fitnessvideos
A video posted by Lee Constantinou WBFF Pro (@leeconstantinou) on
Mar 27, 2016 at 11:42am PDT
Wannabe bodybuilders, here’s who you should follow: 26-year-old Lee Constantinou. The new face of Bodybuilding.com, karate black belt holder and body transformation specialist, Constantinou will get you eating steak instead of sarnies with one look at his Instagram feed. In addition to sharing before and after photos of his clients’ rapid transformations with over 25,000 fans on Facebook, Twitter, Snapchat and Instagram, Constantinou – the World Beauty Fitness & Fashion UK champion – also uploads articles, videos and tips to inspire followers. leeconstantinou.com
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Deborah Cicurel
29 Mar 2016
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