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  As I’m sure you all know, Facebook just jumped on the hashtag bandwagon. While the visual purist part of me bemoans the prospect of #everythingiread looking like #this, the blogger part of me is pumped because clearly grouped and categorized...

Author: Heidi Cohen Is your content marketing like spinach? In other words, is your information healthy, but unappealing? Does it provide one of the five essential content vitamins (product information, customer FAQs, how to’s, styling, and ratings...

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

EMERSON T. BROOKING AND P. W. SINGER NOVEMBER 2016 Direct link to the publisher – Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion...

Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring out which network you should invest in is overwhelming. What if you could ask today’s most influential online marketers one question...