New campaign for EA SPORTS calls on a nation to be the next American hero. The FIFA World Cup™ turns every sports fan on the planet into a patriot, especially in the United States of America where soccer’s popularity is booming and millions are getting behind the US Men’s National Team.
Created by Wieden+Kennedy Amsterdam, the campaign launches with a 75-second online film that features a team of soccer heroes representing a cross-section of American society – a ‘Best of America’s Eleven.’ From classic American icons like a cowboy and astronaut, to modern marvels like the Silicon Valley entrepreneur and B-Boy, everyone who makes America great has the fate of the nation in their hands this summer.
Credits
Client: EA SPORTS FIFA
Product: EA SPORTS™ 2014 FIFA WORLD CUP BRAZIL
VP, Global Marketing: Jamie McKinlay
Global Product Marketing Manager: Nick Lammie
Senior Manager, Global Product Marketing: Matt McKie
International Marketing Director: Oliver Hughes
VP Advertising & Media: Dana Marineau
Director, Advertising: Dustin Shekell
Senior Manager, Advertising & Media: Mark Evans
Manager, Advertising & Media: Anne Fournais
Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: David Smith, Alvaro Sotomayor
Art Director: Riccardo Rachello
Copywriter: Ebba Hult
Head of Content: Joe Togneri
Planner: Ben Armistead
Group Account Director: Kirk Johnsen
Account Director: Nick Campion
Account Manager: Kerstin Hagg
Project Manager: Janna Harrington
Business Affairs: Michael Graves
Production Company: CAMP DAVID
Director: Robert Jitzmark
Director of Photography: Willie Nel
Producer: Riccard Edholm
Executive Producer: Kristina Wibom
Artist / Title: ‘Real American’ – written by R.Derringer/B.Kenny (UMP)
Music Licensing: Amp.Amsterdam
Re-recording: Amp.Amsterdam
Post Production: THE AMBASSADORS EDIT
Editor: James Forbes-Robertson
Audio Post: THE AMBASSADORS SOUND
Sound Designer/Mixer: Joep Meijburg
Post Production: THE AMBASSADORS
Set Supervision: Halbo van der Klaauw
VFX and CG Supervisor: Stephen Pepper
Compositors: Stijn Waterman, Jeroen van Berkel, Ton Habraken
Colourist: Brian Krijgsman
Producer: Thijs Klaassen
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