Hey there!
Chances are, you landed here by clicking on a Facebook ad we created to target people like yourself (and that means that what we’re doing works for us and will work for you too!).
Interested to find out how businesses are using Facebook Ad Targeting?
In fact, with over 2.9 Million Facebook users in Singapore alone, local businesses who are using Facebook to do their marketing are rejoicing.
The truth is, mastering your Facebook targeting strategy can get you in front of a very specific and often motivated audience (prospects who are waiting to buy).
And when Singaporeans religiously spend a minimum of 2 hours a day on a marketing platform (A.K.A Facebook), you have at least 120 minutes to make your offer daily (that’s a lot more than 30-second TV ads) .
As a business, Facebook can be a very powerful tool that helps you to reach the RIGHT audience, every day, everywhere, to get more traffic and sales for your website (when done right, this helps you qualify a customer before you even get them which filters out junk).
Three Things Effective Facebook
ad targeting will help you do:
Find the right customers across all devices and platforms
Deliver relevant messages to specific people
Get the most value from your ad budget by reaching only the people that matter to you
Here are 8 very simple Facebook targeting options Singapore businesses
should
must use if they want to attract more leads and sales fast. fast. fast!
*Note: The user interface that you see in your Facebook account could be different from what you see in the pictures below. Facebook is currently upgrading the interface in batches. Nonetheless, the key buttons we refer to below are the same but may have changed positions. We encourage you to explore the new interface.
*Click here if you already know this and just want results…
Yes! I Want Customers On Demand!
Technique #1: Radius Targeting
Radius targeting is Facebook’s latest feature rolled out in Singapore. It allows you to target people within a certain radius around a selected area.
Though Radius targeting has been available on Facebook in larger countries such as America and the United Kingdom since 2009, this is the very first time they are releasing this feature in smaller countries like Singapore.
The best part about the feature is that you can target people in a certain area in Singapore e.g. Bishan New Town. This is especially useful for businesses that are more location-specific such as tuition centres and clinics.
Facebook’s new features does not just allow you to target people in an area, it also allows you to indicate if you want people who are staying there, was at the area recently or travelling in that location.
For example, if you are a tuition centre, you are not looking for people who love hanging out in your area, but rather people who are staying in the area itself. But if you are a local retail store selling handphone covers, you might want to target everyone in this location. If used correctly, this can be very powerful.
Technique #2: Custom Audience
Do you have a list of customer’s emails and phone numbers?
If you do, you are in luck. Facebook allows you to upload your customer’s contact details on Facebook to create a custom audience.
This means you can show ads specifically to your current customers and encourage them to buy more from you.
Here’s how you get started…
Go to www.facebook.com/ads/manage and click on “Audiences” on the navigation menu on the left of the screen.
Click on “Create Audience” and select “Custom Audience” in the drop-down menu.
Select “Customer List” in the pop-up screen.
Select “Copy & Paste Your Custom List”.
Copy and paste your customer’s email address. If you are using mobile numbers, make sure you include the country code in front of the mobile number e.g. 65-9755-7567.
That’s it! Run your ads to your custom audience and send more sales to your business today!
Technique #3: Website Custom Audience
Website custom audiences is a very powerful way to target people who visited your website, especially if they visited a specific page on your product or service.
This is especially useful for re-targeting – showing specific ads to people who have seen your product or service but haven’t taken action yet.
From our own experience, using website custom audiences for our campaigns reduced our cost per conversion (both leads and sales) by as much as 79%.
Go to www.facebook.com/ads/manage and click on “Audiences” on the navigation menu on the left of the screen.
Click on “Create Audience” and select “Custom Audience” in the drop-down menu.
Select “”Website Traffic” in the pop-up screen.
Fill in the details as shown below. Include the URL of a specific page that you want to target, name the audience and click create.
Select the website custom audience you just created and click on “View Pixel”.
You’ll see the pixel code below. Copy and paste it on the specific website you chosen.
Try it out on your own and watch your cost per conversion go down.
Technique #4: Lookalike Audience
Ever wish you can target at prospects who are similar to your current customers? You can do that with Lookalike Audiences!
Once you uploaded your custom audience, you can select the customer list you uploaded and create a Lookalike audience.
Select the country you want to target and select the smallest and most similar audience.
If you have conversion pixels and website custom audiences installed in your website, you can create lookalike audiences which are people who are similar to your chosen audiences.
Lookalike audiences are especially useful once you have a campaign that is working and you want to reach out to more people.
Try it out. You’ll love the results.
Technique #5: Life Events
One of the targeting options that most small business owners are not aware about is the “Life Events” targeting.
Facebook collects a huge amount of data about its users – data that advertiser can use to find the right market for their products and services. The best part is, unlike other platforms, the data is usually updated and accurate.
You can find “Life Events” under “More Demographics” when you create your ads.
If you have a product or service that is especially relevant during different phases of a person’s life, you can use this targeting. Here are a few examples to get the brain juice flowing.
Upcoming Birthdays – You can offer a birthday promotion for people whose birthday is coming up in the next one week. This could be a discount coupon or a free gift that they need to drop by your store to collect.
Newly Engaged (3 months / 6 months / 1 year) – If you are in the wedding niche e.g. offering wedding planning or wedding photography services, you can target newly engaged couples.
We ran a very highly profitable campaign for a wedding photographer simply by targeting newly engaged couples.
The cost per lead was as low as $0.45 and these are leads that are actually interested in wedding photography services!
Anniversary Within 30 Days – This is especially useful if your product or service makes a great anniversary present for men and women.
For example, if you run a spa service, you can run an ad that starts off with “Wedding Anniversary coming up and don’t know what to get your wife?” and introduce your product or service as the best possible gift. If needed, give them an anniversary discount.
There are so many ways to use “Life Events” for your targeting. The key is to look through the list of life events and see what you can use.
Technique #6: Employer & Job Titles
Who says Facebook is not great for B2B?
Most people tend to dismiss Facebook as a B2C platform but I have participants from my “Facebook Business Growth Formula” workshop who successfully made up to 2,000% ROI in one of the most difficult B2B niche possible – key decision makers in construction companies.
He did it by targeting specific job titles and specific employers (AKA companies that he want to target).
You can do the same too! Use your ads to reach out to key decision makers in the companies you are going after. As long as you have a good sales process, you should be able to close a couple of big deals from Facebook.
Technique #7: Travel
Before you skip this section and think it is only for travel-related industries, think again.
There are many ways your business can use the “Travel” targeting options to find and target your ads at your ideal customers.
For example, business travellers are more likely to be working executives who are given overseas opportunities or business owners who have an international presence. Either way, their income level is likely to be higher than average. If you are looking for investors or selling premium products, this is a good target to go after.
If you are selling any travel related products e.g. travel insurance, you can target people who are intending to travel. You can even target people who want to travel to a specific location.
The possibilities are endless! This is by far one of the most powerful yet least utilized targeting option for the Singapore market.
Try it out and see how well it works for your business!
Technique #8: Expacts
Do you know that according to the latest HSBC Expat Explorer Survey1, the average salary for an expat in Singapore is $120,000? That’s almost double the average salary of an average Singaporean.
This means that if you’re targeting the expat market, you’re likely to reach people with above-average income.
If this is a market you are interested in, Facebook actually gives you the option to target expats from different countries.
This is especially useful for real estate professionals who want to promote rental properties in Singapore to expats.
*Click here if you think you can handle more…
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So What?
So now that you know these 8 powerful targeting options available to your business, you can start applying them!
And if you’re as excited as I am about Facebook targeting, then you might want to pick up real-time strategies at my “Customers On Demand” workshop over here!
Here’s What You’ll Discover In My “Customers On Demand” Workshop!
How To Avoid The 3 Biggest Rookie Mistakes In Facebook Marketing- Stop fearing ads and start making them drag in prospects for your business instead!
The Correct Way To Run Facebook Ads- Using my T.O.S.M System that scales your successful ad and gives you maximum bang for your buck (say no to expensive customers and hello to cheap prospects, if you’re extremely accurate, at as low as even 40 cents)!
How To Get Prospects Within 4 Hours or Less With My Secret L.O.C.K Formula- (This is the exact same strategy I used to get 7,497 leads in 45 days flat!
8 Specific Ways To Target Your Customers- Literally “hand-pick” the prospects you want to show your ad to with my highly potent laser targeting technique that follows your customer like a guided missile rocket!
Learn How To Grab Your Customer’s Attention-Despite the noisy Facebook market with my 3 Step Magnetic Ad Process (I’ll even give you one of my best converting ad templates that converted more than 30% in 2014 to take back for FREE
Insider MNC Marketing Strategies that big brands like SK-II, Hugo Boss & even Coca-Cola are using to get prospect Fast.Fast.Fast!
Discover A Customer Psychology Map- And how you can get your prospects to buy from you again & again without even knowing why (even if they’ve only seen your product once)!
Dollar Saving Tactics That Even Facebook Experts Don’t Know (that’s why even the pros are coming for my workshops)
Learn How To Model My “Upsell” Funnel-And leave your competitors with nothing but dust on their faces while they see you drag in tons of new customers!
Beat The Facebook Game-Unlock the hidden platform that destroys Facebook Ad Manager and start using a simple tool that only marketing professionals know to measure the effectiveness of your ads!
How To Create A Consistent Flow Of Prospects- Anytime, anywhere, even while you’re snoring away!
Turn Clicks Into Cash with Irresistible Copywriting- The art of salesmanship in print and how a minor tweak in your language can increase conversions up to 60.9% (even veteran marketers who have been in the industry for half a decade have not mastered this!)
5 Different Case Studies for 5 Different Industries- So you can apply what you learn immediately. 50% of the workshop will be examples purely based on real-life businesses that I’ve helped from different industries (so get ready your notepads & pens!)
And many more tricks, hacks and tactics to get your first profitable ad running!
Yes Adam! I Want Customers On Demand!
But Wait, There’s More!
Here's the truth...
I’m so confident that I will be able to get you qualified leads faster than you can imagine, that I’m willing to go one step further.
Now listen closely...
When you sign up for the workshop (and do it quick, the seats went out really fast the last time) you will fill in your business details as per usual.
BUT.
On the workshop day itself, one lucky participant will be notified with a phone call (via Jody, our girl) that your business has been chosen to participate in a special event on 15th October.
Here’s the deal.
I will personally run your Facebook Ad LIVE at the workshop. And you will see results within 3 hours or less
And, if you're wondering about the price of my expertise & time?
Completely Free Of Charge.
Results on the spot.
All with my T.O.S.M system, I guarantee it.
In fact, You know what? I might as well give you the campaign and the leads to keep after the workshop at absolutely no charge. That’s my promise to you.
And that’s how easy and fast my lead generation system works. 180 minutes (don’t believe me? Come see for yourself, really).
*However, due to time constraints of the workshop, I can only do this for one lucky participant. So I’d encourage you to grab your seat once you see this, before all the slots get snapped up.
Click the button and start getting ready-to-buy prospects in less than 3 hours!
Yes Adam! I Want Customers On Demand!
Here's What Some Of My Clients Are Saying About The "Customers On Demand" Workshop
So if you'd like to join over 250 entrepreneurs, click on the button below & start your lead generation system!
Yes Adam! I Want Customers On Demand!
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