Gregverdino.typepad.com

Social media has been with us for over a decade now. It hit the public consciousness when MySpace started to steal teenagers attention after it was launched in 2003. MySpace even surpassed Google as the most trafficked website in the USA in 2006. At...

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager...

It’s a beautiful morning, and you are on your way into the office, excited to start your day. You’ve recently launched a new social media campaign that you are confident will produce significant Likes and shares. You can’t wait to check the numbers....

Businesses and marketers pour a lot of their resources into developing, honing and implementing marketing programs with two goals in mind: to aid the business in achieving its “maximum profit potential”, and bring it to the point where it can sustain...

Digital transformation has shown us a new face of marketing. With the increased use of electronic gadgets and the IoT (Internet of Things), the gap between businesses and customers have reduced to a great extent. Finally, businesses realized the importance...