Personalities are akin to snowflakes, no two are the same, and when it comes to jewelery, one size does not fit all. There is no quicker way to adapt a piece of jewelry to it's potential owner than to select the color of the gold that suits them. White gold is known to be traditional. Yellow gold is known to be classic. Rose gold is known to be modern. Of course there are exceptions, but next time you're selecting a gift, start with the color of the metal and work from there.
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