Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
Up Close With Facebook Graph Search
We’ve covered the launch of Facebook Graph Search, explored how it differs from Google search but now it’s time for the hands-on. Come along for a tour of how it works. Sign-Up & Wait To get started, you have to sign-up, where you’ll be added to a waiting list. There’s no particular ETA of when [...]
SEO For Facebook Graph Search? Facebook Has Some Tips
With today’s announcement of the new Facebook Graph Search, many business owners will eventually be wondering, “How do I make sure my business gets found in Facebook search?” Never fear: Facebook itself has already shared a few tips to help make that happen. We’ll get to that below, but first a quick bit of background [...]
5 Tools You Never Thought To Use For Link Building
Link building tools are everywhere, so much so that it’s safe to assume we’ve saturated the market, and it’s time to move on to building something else. While I rely on some of these as much as Instragram relies on selfies and food photos, some of the best tools I’ve found for link building were actually created [...]
How The New Facebook Search Is Different & Unique From Google Search
At long last, Facebook’s search challenge to Google has arrived. But it has arrived in a much different format than many expected. Indeed, Facebook’s not using its data to provide a better search that Google. Facebook is providing a new type of search that you simply can’t do on Google or anywhere else. The Connections [...]
6 Tips For Increasing Search Team Communication
In my last article, Big Win & Fails For Global Search Marketing, I recapped some of the failures and successes in Global Search Marketing and identified the lack of communication and collaboration as the biggest failure. While it is the biggest challenge, it is actually the easiest to fix. When Mike Moran initially brought me [...]
Facebook Graph Search Arrives To Challenge Google, Yelp, Foursquare & Others
After largely ignoring that little white box at the top of its interface for years, Facebook is finally getting serious about search. The company announced today a new experience that it’s calling Facebook Graph Search. It relies heavily on “Likes” and other connections to determine what to show as the most relevant search results for [...]
3 Predictions For The Future Of Google+ Profiles In Autosuggest
Google+ profiles have been showing up in the autosuggest listings in Google search results for some time. Now that we know this feature appears to be here to stay, it is time to take a closer look. Just to be clear about what we are discussing, let’s look at a few examples. Here, we see [...]
Yext “Reinvents The Local Business Listing” With New Rich Content Options
Location data platform and provider Yext has introduced a range of new data types and rich content into its PowerListing local data syndication product. The new offering is called PowerListings+ (Like Google+). Enhanced local data categories enable the inclusion of employee/staff bios, event calendars, product inventory and services (including prices). Yext said that the new content [...]
Google’s 6th “Doodle 4 Google” Contest: “My Best Day Ever…”
Google has announced the 6th annual Doodle 4 Google competition where children can earn win a $30,000 college scholarship, and a $50,000 technology grant for their school – amongst other prizes. This year’s theme is “My Best Day Ever…” where the Doodle should represent ideas of what would be their best day ever. Google created [...]
Links From Press Releases Do Have Ranking Benefit Despite What Google Says
A few weeks ago, Google’s Matt Cutts posted in the Google forums that links from within press releases do not “benefit your rankings.” I covered this tidbit of news at the Search Engine Roundtable and it got a lot of feedback from the community. Today, the SEO Consult blog posted a test showing how links [...]
Report: Global Paid Search Spending Up 18% In 2012
Advertiser spending on paid search rose 18% in 2012 according to Covario’s Global Search Advertising Spend Analysis, which tracks paid search spending in more than 45 countries. That growth trend is down just slightly from the 21% annual increase Covario reported for 2011. In Q4 Google commanded 86.5% of global paid search spend and a [...]
77 Percent Of Online Health Seekers Start At Search Engines [Pew Study]
Although there’s long been a debate over the accuracy of health information online, many U.S. internet users aren’t hesitant to use the web when they want answers to health-related questions. And rather than dedicated health sites, the vast majority of them begin their research at a search engine. A new study out tonight from the [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Business Issues
Local Search & Maps
Link Building
Paid Search
Searching
SEM Industry
SEO & SEM
Auditing Pay Per Click Accounts, PPC Chat Streamcap
Bing Webmaster Tools Does That?!?!?!, State of Search
Google Authorship Needs Proper URL In Google+ “Contributor To” Field, Search Engine Roundtable
Google January 2013 Update Underway?, Search Engine Roundtable
How the Quality of Your Website Can Make or Break Your SEO Success, Search Engine Watch
How To Devise Your SEO Strategy The Easy Way – With a Planning Template, SEO Book
How to Do Keyword Research in 10 Minutes, Search Engine People
How to Spot Bad Data Within Your PPC Campaigns & What to do About It, Search Engine Watch
How to Target the Nordic Consumer, State of Search
PPC Overture, PPC Associates Blog
The Rising Influence of AuthorRank In 2013, Search Engine People
Video, Music & Image Search