Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Adapting to Change, Harnessing New Trends, Eyeing the Future Search Engine Land Summit
You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Invest a day in Search Engine Land Summit and hear from thought leaders in search and internet marketing addressing topics that will push your performance to the next level. June […]
Priceline’s Booking.com Surprises As Top AdWords Impression-Earner Among 12,000+ US Travel Advertisers In 2013
Travel advertisers spent three quarters of a billion dollars on Google AdWords in the U.S. last year, according to AdGooroo’s annual review of AdWords activity in the U.S. travel sector. Nearly 12,700 travel advertisers competed for visibility on more than 50,000 keywords. Booking.com captured more impressions on Google AdWords desktop/tablet in the U.S. than any […]
Are Your Google Display Network Results Damaged By AdSense For Mobile?
Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP — chances are, you’re appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your results. The […]
Actress Sues Google For Indexing Porn Search Results Tied To Her Name
Maria Belen Rodriguez is an Argentina-born model, actress and TV personality who now lives and works in Italy. She successfully sued Google and Yahoo in 2006 in her native country, alleging that her likeness was wrongfully appropriated by porn sites and then indexed/republished or disseminated by search engines. There was an alleged sex tape involving Belen Rodriguez (in […]
The Indirect SEO Benefits Of Guest Posting
If you follow the world of search engine optimization (SEO) at all, you know about Matt Cutts’ January 20, 2014 post, The Decay and Fall of Guest Blogging for SEO. For many people, this was a shock; but frankly, it was inevitable. Then, on March 19th, Google Penalized MyBlogGuest. This shocked people even more, largely […]
Google Webmaster Tools Adds Fetch & Render By Device Type
Google has announced they have added a new feature to the Fetch as Googlebot tool in Google Webmaster Tools. Now, you can see how Googlebot renders the page. Instead of using the Fetch as Googlebot to just see an output of code and HTML, Google will show a visual representation of what Googlebot sees. It […]
The Google Local Carousel Is Still Spinning Out Of Control
Almost a year ago, Google threw everyone for a loop with the rollout of the Google Local Carousel. The SEO community scrambled to try to figure out how it worked, and theories started flying about how it would change search behavior. It was immediately evident that a location’s Carousel photo would be all-important… It didn’t […]
Rachel Louise Carson Remembered With Google Logo On The Environmentalist’s 107th Birthday
Google is commemorating Rachel Louise Carson on its homepage today with an illustration to mark the environmentalist’s 107th birthday. The Google logo shows Carson in the wild, observing the creatures and environment she dedicated her life to preserving. Born on this date in 1907 in Springdale, Pennsylvania, Carson was an accomplished writer, marine biologist and […]
SMX Advanced in Two Weeks – Search Engine Land Summit, Workshops and Networking Passes Still Available
Conference tickets are sold out, but you can still get valuable content, make connections at four networking events, and visit over 40 leading solution providers including Bing, DoubleClick, Google and Yahoo! June 10: Expand Your Horizons or Dive Deep; Choose from 6 Programs Learn new skills and get perspective-changing ideas at any of the six […]
Is Google’s European Antitrust Settlement In Jeopardy?
Widespread dissatisfaction among public and political figures with the existing antitrust settlement between Google and the European Commission appears to be putting the settlement in danger. According to the Wall Street Journal (WSJ), the run up to this week’s European Parliament elections saw an increase in “rhetoric against the settlement with Google.” The article depicts an […]
Lawyers Sue SEO Firm For Violating Google Guidelines
A law firm in Michigan, Seikaly & Stewart, is suing its former SEO provider — but not for a lack of ranking success. Rather, the firm is getting sued for allegedly using “spammy” techniques violating Google’s guidelines. That comes via Eric Goldman. The defendant Rainmaker Institute, which specializes in online marketing services for the legal profession, is accused […]
Bing Maps Makes It Easier To See Map Features & Distinguish Park Trails From Streets
Last Friday, Bing Maps announced new stylistic updates, designed to make its maps easier to read. Among the new style features, Bing has added more color gradient, adjusting the brightness of a land area depending on the zoom level. From the announcement: The land color will now be lighter when zoomed out and get darker […]
10 Takeaways From #LSA14 On The Future Of Local Advertising
Where is the local advertising space headed? How will local marketers succeed in an increasingly fast-changing and competitive marketplace? At the Local Search Association‘s 2014 annual conference (#LSA14) last month in Huntington Beach, California, hundreds of local advertising leaders gathered to explore what’s next in local and the steps that both local providers and advertisers […]
Google’s Logo Moves Some Pixels Around
Google made a slight change to their logo recently, as a Reddit user posted. The “g” in the latter part of the word was moved left one pixel and the “l” in the Google logo was moved down a pixel. Ron Amadeo made an animated GIF, the one used above, so you can notice the […]
Microsoft Offers Skype Promotion For Making Bing Your Default Search Engine
WinBeta reports that Microsoft is offering a promotion to Brazilian searchers to make Bing their default search engine and in exchange, they will get $2 of Skype credit to be applied to your Skype account. When you go to Bing Brazil (clicking this will set your Bing home page to the Brazilian version), the offer […]
Google Hits eBay With Manual Penalty In Search Results
What really happened to eBay dropping in Google’s search results this week? A source familiar with the situation tells Search Engine Land that Google hit eBay with a manual penalty this week. A manual penalty is when a human being at Google reviews a site and decides that it deserves some type of slap. Previously, […]
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