Greatb2bmarketing.com

Marketing and sales in the manufacturing sector has changed. If you’ve been in the industry for 10 or more years, you’ve likely experienced the significant shift. One of the biggest changes is customer sales contact. Today, by the time anyone in your...

Written by Rebecca Smith, Marketing Coordinator – Heinz Marketing Inc. Would you like to take the guesswork out of your sales campaigns? Would you like to see more leads convert to deals? These questions and concerns might not be new, but if you answered...

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. In my career, anytime I wanted to...

As a small business owner you know that in order to acquire new customers – aka customer acquisition, you do that by selling. Right? Selling is done either by phone, in-person (face-to-face), etc. Being able to sell is critical to your success as...

For many B2B marketers, it’s all about metrics, analysis and data – and for good reason too. Without the right metrics, we don’t know what actually works and where our leads are coming from. In an effort to make your life easier as you pitch your digital...