It's a 10 Haircare made its first Super Bowl appearance during the third quarter with this 30-second ad entitled "Great Hair". The advertiser announces that America is in for at least four years of awful hair, but you can do your part and make up for it with great hair. In a black-and-white montage, all kinds of hair is accounted for: baby hair, chest hair, a mohair sweater and even back hair shaved into a design resembling a backpack.
"America, we're in for at least 4 years of awful hair. So it's up to you to do your part by making up for it with great hair. Your own style of hair. Hair you love. Perfectly imperfect hair. It's A 10 hair. The It's a 10 Haircare brand offers a simple solution for you – hair care products of professional quality in every bottle, to make your hair look and feel amazing. Our goal is for you to enjoy exceptional results from a multipurpose line, all while reducing the number of products you need to keep on your shelf. It’s a 10 stands by our products. We deliver the best in quality ingredients to help your hair. We never test on animals at any point in our product development and only bring you high-quality, professional hair care. Life is better with It's A 10 HairCare."
CREATIVE CREDITS:
Ad Agency: Havas Edge
Director: Bryan Buckley
Production Company: Hungry Man
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