SVEDKA Vodka launches a campaign depicting the most horrific things that could happen to a millennial during the Halloween season.

SVEDKA Vodka is a brand rooted in cheeky humour, so the first world horrors are not your typical nightmarish scene. Instead, they bring to life deeply disturbing moments like not getting a text back from that girl you’re crushing on. Or running out of space on your smart phone. And perhaps the most horrific scenario of all, not getting the appropriate amount of likes on your social post.

The fully digital campaign consists of banner ads, enhanced banners, pre-roll, and various social media posts that all drive to the SVEDKA’s hub.

Campaign Title: Halloween - First World Horrors
Client: SVEDKA Vodka
VP Marketing, Spirits: Diana Pawlik
Brand Director, Spirits: Vicky Arcos
Director, PR: Meryl Van Meter
Associate Brand Manager: Karen Parente

Creative Agency: Bensimon Byrne
Creative Director: Joseph Bonnici
Creative Director: Dan Strasser
Art Director: Cam Hopkins
Writer: Matthew Valenzano
Group Account Director: Chris Roop
Project Manager: Katelyn Porter
Agency Producer: Danielle Lyons
Media Director: Thomas Shadoff
Senior Media Planner: Jennifer Will
Social Media Manager: Daniella Perruccio
Community Manager: Rebecca Milner

Production House: Untitled Films
Executive Producer: Peter Davis, Tom Evelyn
Director: Curtis Wehrfritz
Director of Photography: Doug Koch
Line Producer: Michael Smith

Editorial Company: Rooster Post
Executive Producer: Melissa Kahn
Editor: Chris Parkins
Assistant Editor: Joey Whitlaw

Motion Graphics: Rob Fisher, Alter Ego
Online: Eric Perrella, Alter Ego
Colourist: Clinton Homuth, Alter Ego
Executive Producer: Hilda Pereira, Alter Ego

Audio House: Grayson Matthews
Executive Producer: Bridget Flynn
Creative Director: Tom Westin
Engineer: Annelise Noronha
via: GlossyInc


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