500 Interview Questions For Internet Marketing and SEO Interview questions 2014
1. The online communications technique of search engine optimization involves:
a. gaining a good ranking in sponsored listings of the search engines.
b. gaining representation on third party sites.
c. gaining a position in web directories like Yahoo!
d. gaining a good ranking in the organic or natural listings of search engines.
2) Great Tool to monitor SEO position in Google ?
a. IBP is a popular search engine optimization software with a ranking guarantee. If you are interested in SEO and website promotion, visit this page.
b. Try rankerizer: www.rankerizer.com , It's free and fast.
c. If you are looking for a subscription based one check for SEOMOZ bit expensive.If you are looking for an one time payment go for Trank Tracker from Link assistant.Those are the famous tools in SEO industry.
d. All a,b, and c
5) A factor which will improve results from affiliate marketing is:
a. including the copy of a search term within a sites web page.
b. partnering with popular sites with pages relevant to your offering.
c. developing effective ad copy which encourages clickthrough.
d. ensuring that partners can gain good earnings per click.
6) What is SMO ?
a. Social Media Organization
b. Social Media Optimization
c. Social Media On Page
d. Social Media Programming
7) What is tumbler ?
a. Blog
b. Article
c. Press Release
d. Bookmark
8. Which is the part of Google ?
a. Wikipedia
b. Blogger
c. Wordpress
d. Weebly
9) Out of following which has Signature option ?
a. Press Release
b. Article
c. Blog
d. Forums
10) While posting in Twitter how many characters are allowed ?
a. 130
b. 160
c. 150
d. 140
11) Which is also called as Micro Blogging website ?
a. Blogger
b. Typepad
c. Twitter
d. Prlog
12) Out of following which is not a SMO technique ?
a. Facbook Optimization
b. You Tube Submission
c. URL Optimization
d. Orkut Optimization
13) What is Dmoz ?
a. Directory Submission
b. Blog Submission
c. Press Release
d. Article Submission
14) What is RSS ?
a. Read Simple Summary
b. Really Simple Syndication
c. Really Simple Submission
d. Read Simple Search
15) What is Alexa?
a. A Free Search Engine
b. Used to Check PR
c. Used to Check Website Ranking Position
d. A SEO Tool to Check Indexing of Website
16) Which components of your digital marketing campaigns are delivering the best results? E.g. Search, Email, Display Advertising, Social Media?
a. Search (PPC and SEO). These are most effective when in used in conjunction with great landing pages.
b. Email
c. Mediums are secondary, success depends on the contextual relevance of the message.
17) Why do campaign budgets get cut? Poor performance or lack of tracking?
a. Both: poor performance due to lack of clear objectives. and lack of tracking because no analysis properly done during campaign
b. Most of the time the problem is poorly defined goals and metrics
c. Budget cuts can also come due to lack of well defined baselines.
d. Lack of commitment to the campaign. Unreasonable expectations of sales impact.
e. On social media budgets: Shyness with social media due to it being unproven, thus high risk. Execs are holding back.
f. Measuring metrics a science, but knowing how to explain them can sometimes be an art. e.g. convincing your boss to keep budget.
18) What is your biggest pet peeve when it comes to marketing reports?
a. First Dashboard reports need to be customized (management level) and meet biz needs…focus on actionable metrics!
b. A lot of people over-do it with reports. Too much data and too complex = danger of focusing on wrong metrics.
c. Both a & b
19) How do you assess the value of a digital marketing campaign? Where do you start?
a. Have specific goals and objectives
b. Start with the dollar value of new sales and work backwards
c. Measure the number of sales-ready leads and wins
d. A good marketing dashboard is fundamental
e. All
20) What metrics (Key Performance Indicators) do you track? Which matter most?
a. “Actionable” metrics, data which will allow us to make better decisions and take action
b. PDF downloads, newsletter subscriptions, sales leads, e-commerce transactions
c. Clicks, conversion, leads
d. Customer retention
e. Qualified leads, Reach, Buzz, Sentiment
f. Engagement: comments/replies
g. Predictive actions: signups, downloads, resource access
h. All
21) The following robots Meta tag directs the search engine bots:
<META NAME="robots" CONTENT="noindex,nofollow">
a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page
22) Which of the following options is correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?
a. It is directly proportional to the popularity of the keyword
b. It is inversely proportional to the competition for the keyword
c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results
23) Which of the following statements about RSS are correct?
a. It is a form of XML
b. It stands for Real-time streamlined syndication
c. It is a good way of displaying static information
d. It is a Microsoft technology
24) Which of the following statements is correct with regard to natural links?
a. They are two-way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites
25) Which of the following statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links
26) Keyword Density Myth or Fact?
a. There is no set % for keyword density
b. Keyword Density should be 2-5%
c. Keyword Density should be 5-10%
d. Keyword Density should be 10% or higher
27) Cloaking is a controversial SEO technique. What does it involve?
a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors
28) How can you optimize a website having 2 lakh pages?
a. Generation of dynamic title & description
b. Dynamic XML Sitemap generation
c. Good Internal link structure (Normal)
d. Optimize every page manually
29) Which of the following methods can help you get around the Google Sandbox?
a. Buying an old Website and getting it ranked
b. Buying a Google Adwords PPC campaign
c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
d. Getting a DMOZ listing
30) A Hallway Page is used to:
a. Attract visitors from the search engines straight onto the Hallway Page
b. Organizes the Doorway Pages<br style="background-color: white; color: #222222; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line