2014-10-24

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Yahoo Search Now Shows Your Flights, Events & Packages In The Search Results
Yahoo announced that Yahoo Search, as well as Yahoo Mail‘s Today section will now show you your upcoming flights, events and package deliveries. To see this, you need to sign in with your Yahoo username on your phone, tablet, or PC and then search on Yahoo Search for [package], [events], or [flights] and you may […]

Nokia Makes HERE Maps Available To All Android Users
Nokia’s HERE Maps app, which had previously just been available for Samsung Galaxy Android phones is now available to all Android users. However it’s not in Google Play; users have to download it directly from the HERE site. In order to install the HERE app, you’ll need to go into settings –>security and enable installation of apps from […]

Clicks On Google Search Ads Show Elsa Is Tops, While Mr. Blobby Ranks Among Least Popular Halloween Costumes
Just as Google saw when looking at overall search data, AdGooroo discovered by looking at ad clicks on Google: Frozen’s Elsa is this year’s golden child of Halloween in the U.S. Of the $2.9 million advertisers spent on 1,128 Halloween costume keywords, paid search research firm AdGooroo found that Elsa dominated the $2.9 million advertisers […]

Google Webmaster Trends Team Wants To Visit Your Office
Gary Illyes from Google announced on Google+ that the Google Webmaster Trends Analyst team is looking to observe you and your company, while you work. Gary said Google is looking to sit with companies, agencies, and website owners at their office and watch them as they work on “managing their sites’ content and infrastructure.” This […]

Foursquare: 55 Million Users, 54 Percent Lift Since Relaunch
Whether it’s all part of the master plan or more opportunistic, Foursquare is undertaking a “multimillion-dollar effort” to brand and differentiate itself from Yelp and other local search apps. The campaign will appear in out-of-home locations in New York and Chicago as well as online in other cities. I believe branding is important for Foursquare, so this […]

Industrial Strength Link Analysis With LinkResearchTools
In a competitive niche? Columnist Stephan Spencer explains how to use one tool to uncover the good, the bad and the opportunities.

Factors Affecting Pigeon — A 5,000 Page Case Study
How did Pigeon impact local business websites? Contributor Adam Dorfman shares his data and insights.

Apple Launches “Maps Connect” Self-Service Local Listings Portal
This afternoon, Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect. It’s intended for small business owners or their authorized representatives (though not agencies) to be able to quickly and easily add content directly into Apple Maps. The service is free and the listings (or corrected listings) appear […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Goodbye Email & Social Logins? Twitter “Digits” Lets Apps & Sites Offer Login Via Phone Number

Google Launches ‘Inbox’, A More Evolved Lifestyle Email Client

A Non-Developer’s Guide To Fabric, Twitter’s New Platform For Mobile Developers

Android Closing Gap In Mobile Ad Revenue, Up 3 Percent In Q3 To 41.8 Pct. [Report]

15 Awesome Video Ads Big Brand CMOs Loved

What Apple Pay Means For E-Commerce Marketers

Bigger Companies Should Take Note Of These Great Emails From Startups

Apple Maps Connect Enables Business Owners To Maintain Their Local & Indoor Listings

What CMOs Need To Know About Google’s New Structured Snippets

HootSuite Survey: Businesses Value Social Media But Struggle With Measuring Results

Facebook Offers Security Tips For Small Business Pages

Search News From Around The Web:

Industry

An interview with Barry Schwartz about Penguin update, Google’s plans and SEO market, Netpeak Blog

Local & Maps

Explore the world through Google Earth for Android with fast, accurate maps, Google LatLong

ParkMe To Provide Parking Data For Bing, theautochannel.com

Searching

An inbox that works for you, Official Google Blog

Eye Tracking in 2014: How Users View and Interact with Today’s Google SERPs, Moz

Google Testing Bolding Titles For Logged In vs. Logged Out, Search Engine Roundtable

Google Testing New Layout for Mobile Local Search Results, SEER Interactive

Search Challenge (10/22/14): Where are th, SearchReSearch

SEO

Google News Publishers A Priority With The "In The News" Box?, Search Engine Roundtable

Google Panda 4.1 Poll: We’re You Hit? Did You Recover?, Search Engine Roundtable

Google Panda and the Risk of Using Aggressive Ads, Search Engine Watch

Google Penguin 3.0 Recovery Success Story, linkresearchtools.com

Heresy: Google and SEO Don’t Actually Change that Much, Rand’s Blog

How SEO and Content Marketing Work Best Together, koozai.com

Penguin 3.0 Update is Overwhelmingly Underwhelming, BruceClay.com

Penguin 3.0: Is it an Update or Merely a Refresh? Google’s Response, The SEM Post

Search Beyond Google: What Verticals Have To Offer, SEO Book

SEM / Paid Search

Bing Ads Scheduled Maintenance on Sunday, November 2 from 11am to 12pm (Pacific Time), Bing Ads

How Pinterest Can Help Your SEO- Even If You Don’t Sell Clothes, Crafts, or Cookies, Renegade Search

Improvements to labels in AdWords scripts, Google Ads Developer Blog

Article Source : http://searchengineland.com/searchcap-apple-maps-connect-foursquare-data-yahoo-search-personalized-206453

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