Make Your Plans to attend Now!
see the Agenda online: http://www.digitalhollywood.com/LAFall13Agenda.html
Sponsorships for the Summit are available
Thanks, Victor Harwood, President, Digital Hollywood, 212-352-9720
Big Hollywood Track
From Primetime to Multiplatform
Monday, October 21st
10:00 AM – 11:15 AM
Track I: Ballroom Terrace,
Native Advertising: Digital Advertising Industry Gets Serious About Better Advertising
Track II: Poolside Tent I, AdvUp, H2.0
The Power of YouTube: Unlocking the Power of Advertising and Programming
11:30 AM – 12:30 PM
Track I: Ballroom Terrace
Broadcasting without Borders: Players in the New Guard of Broadcasting, Branding and Content Networks
1:00 PM – 2:15 PM
Track I: Poolside Tent I
The New Hollywood Equation – Content Owners, Networks, New Platforms, Agents & Commerce
Track II: Ballroom Terrace
Marketing Hollywood Content – Using Twitter, Facebook, Google+, Smartphone and Tablets - Building Audience – Building Buzz – Understanding the Metrics and Measurement of Success
ThinkTank
1:00 PM – 2:00 PM - Admiralty Room
TouchIt & Talk-To-It – Tablet-SmartPhone-PC-Game – Roundtable on the Immersive Consumer Experience
2:30 PM – 3:30 PM
Track I - Poolside Tent I
2nd Screen – Social Television – The Merger of Content, Social Interaction and the Video Platforms
Track III - Tent II
Monetizing Entertainment Programming - Exploring Business Models: Branding, Advertising, Subscription, Syndication – Video Across Platforms
ThinkTanks
2:30 PM – 3:30 PM
ThinkTank I: Admiralty Room
Packaging, Funding & Pitching: From Reality TV & Specials to Web Series and Indie Film Making
3:45 PM – 5:00 PM
Track I - Poolside Tent I
Cable, TV, Film and Broadband - New Content – New Networks – Streams, Platforms, Devices
Track III - Poolside Tent II, AdvUp, H2.0
Content for the New Platforms: Custom Programming and Branded Advertisingb
ThinkTanks
3:45 PM – 4:45 PM
ThinkTank I: The Admiralty Room
The Hollywood Start-up Engine: New Strategies in Finance, Funding & Partnerships
Tuesday, October 22nd
Breakfast Session Ballroom Terrace
7:45 AM – 9:00 AM
The Future of TV: From Primetime to MultiPlatforms: Wall Street Analysts Meet Entertainment Executives
9:00 AM – 10:15 AM
Track II: Salon II,
Over the Top TV – Content and the Consumer Experience - New Technologies as Gateway to the New Hollywood
10:45 AM – Noon
Track I: Salon I
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
Track II: Salon II
The Blockbuster Strategy – Hollywood’s Billion Dollar Creative Edge - The Making of an Entertainment Franchise
Track IV: Poolside Tent II
Multi-Screen Universe: TV, Tablets, Broadband, Smartphones and IPTV - Strategies for ConnectedTV Technology & Content
12:30 PM – 1:45 PM
Track I: Salon I
Hollywood and Media – Always Connected - Always On – Traditional Media Transformed! iPads & Tablets, SmartPhones to Cable and TV
Track II: Poolside Tent I, SmPh-TbLT, AdvUp, H2.0
The 2nd Screen – ConnectedTV Strategy Summit: Tablet & SmartPhone and SmartTV: Content, Commerce, Communications & Social Graph
2:15 PM – 3:30 PM
Track I: Salon I
Video Anytime Anywhere: Video Across Platforms - Television, Broadband and Mobile – Understanding the Value Proposition
Track II: Salon II, BIG, CROWD, DiFi
Big Hollywood: Veronica Mars and Gamechanging the Future of Film - Crowdfunding the Finance Process
Track IV: Poolside Tent I
SmartPhones & Tablets: Entertainer, Communicator, Commerce Engine - Social Experiential Networks and Devices
The ThinkTanks
3:00 PM – 3:45 PM
ThinkTank I: The Director’s Room,
Packaging, Funding & Pitching: From Reality TV & Specials to Web Series and Indie Film Making
3:50 PM – 5:00 PM
Track I: Salon I,
The Expansion of UltraViolet - Advancing Digital Home Entertainment
Track II: Salon II, BIG, TV-2013
Original Video Programming - The Cross Platform Video Explosion
Track III: Poolside Tent II
Leveraging Content and Celebrity For Cross-Platform Success: Brands and Entertainers Collaborate
Track IV: Poolside Tent I,
The Hollywood Producer – The Real Deal: Reinventing the Strategy, the Platforms and the Revenue Streams
The ThinkTanks
4:00 PM – 4:45 PM
ThinkTank I: The Director’s Room
Video on the Smartphone and Tablet - Programming, Content Relationships, Dealmaking and Commerce
Wednesday, October 23rd
9:00 AM – 10:15 AM
Track II: Salon III, ViDeo, TV-2013
The NexGen Entertainment Home Experience - From the Smart & Connected TV to the Tablet, PVR, SmartPhone & PC Experience
10:45 AM – Noon
Track II: Salon II
Inventing TV 2.0 – Defining the Set Top, Connected TV, Tablet & Smartphone Downloadable Consumer Experience
Track IV: Poolside Tent I
Over the Top Platforms – TV, iPad – Tablet – SmartPhone – PC – Connecting into the Future
12:30 PM – 1:45 PM
Track II: Salon II
Branded Media Marketing - Across Platforms – Leveraging Image, Content and Celebrity – TV, Film, Broadband, Tablets and SmartPhones
Track III: Salon III,
The Social TV Ecosystem: Smart TVs, Guides, OTT Content, Tablets-Smartphones and Apps
Track IV: Poolside Tent I, DiRghts, H2.0, TV-2013
Digital Deals – Networks, Studios and Producers - Monetizing Content Across Platforms
Track V: The Palace Room
Cloud Media & the Connected TV-Mobile-PC Universe: The New Face of the Digital Consumer
The ThinkTanks
2:00 PM – 2:45 PM
ThinkTank A: The Director’s Room
Owning Your Film – The Importance of Chain-of-Title in Finance and Distribution
2:15 PM – 3:30 PM
Track II: Salon II,
Internet Video Programming Strategies: Social, Subscription, Advertising, Branding & Syndication
Hybrid TV – Delivering the Ultimate TV Experience: Broadcast, Cable, Premium & OTT Content
3:50 PM – 5:00 PM
Track II: Salon II
Monetizing Entertainment Programming - Exploring Business Models: Branding, Advertising, Subscription, Syndication – Video Across Platforms
Track III: Salon III, DiRghts
Content Rights and Technology Solutions in Media and Entertainment: Implementation of Technology Strategies – Protecting the Product
Track IV: Poolside Tent I,
Video Everywhere – Technologies & Platforms - Enabling the Next Generation of Over-the-Top TV
Thursday, October 24th
9:30 AM – 10:45 AM
ThinkTank II: Palace Room, ViDeo, TV-2013
Content Delivery – Rich Media - Managing the Three Screen Challenge: PC, TV and Mobile
11:05 AM – 12:20 PM
ThinkTank III: Salon III
Video Innovation! Social Video, Personalized Video, Real-Time Video – Communication and Commerce
ThinkTankIV: Ballroom Terrace
Content for the New Platforms: Custom Programming and Branded Advertising – Tablet & SmartPhone, Web and TV
12:50 PM – 2:00 PM
ThinkTank III: Ballroom Terrace, AdvUp
The Power of YouTube: Unlocking the Power of Advertising and Programming
2:15 PM – 3:30 PM
ThinkTank IV: Ballroom Terrace
Intersection of Social and TV: From Social Viewing to Live Data Visualizations
The Complete Agenda
Digital Hollywood Fall
October 21st – 24th, 2013
The Ritz Carlton Hotel, Marina del Rey, California
Monday, October 21st
10:00 AM – 11:15 AM
Track I: Ballroom Terrace, SmPh-TbLT, AdvUp
Native Advertising: Digital Advertising Industry Gets Serious About Better Advertising
Track II: Poolside Tent I, AdvUp, H2.0
The Power of YouTube: Unlocking the Power of Advertising and Programming
11:30 AM – 12:30 PM
Track I: Ballroom Terrace, H2.0, TV-2013
Broadcasting without Borders: Players in the New Guard of Broadcasting, Branding and Content Networks
Track II: Poolside Tent I, DHFi, TV-2013, CROWD
Valuing and Financing Entertainment Content: Movies, Television and Online Video, From VC & Equity to Crowdfunding
12 Noon – 1:15 PM
Hollywood for Social Change – (New) Marina Vista Room – (CHANGE)
Corporate Mission for Change - Strategies, Media and Commitment – Human and Animal Rights, Environment, Education & Healthcare
1:00 PM – 2:15 PM
Track I: Poolside Tent I, DHFi, H2.0, BIG
The New Hollywood Equation – Content Owners, Networks, New Platforms, Agents & Commerce
Track II: Ballroom Terrace, AdvUp
Hypertargeting: Ad Networks, Ad Serving and Ad Targeting
Track III: Poolside Tent II, AdvUp, BIG
Marketing Hollywood Content – Using Twitter, Facebook, Google+, Smartphone and Tablets - Building Audience – Building Buzz – Understanding the Metrics and Measurement of Success
ThinkTank - TV-2013
1:00 PM – 2:00 PM - Admiralty Room
TouchIt & Talk-To-It – Tablet-SmartPhone-PC-Game – Roundtable on the Immersive Consumer Experience
1:40 PM – 2:40 PM
Hollywood for Social Change – (New)
Track V: Marina Vista Room – (CHANGE)
Celebrities and the Commitment to Change: Powering the Message and the Movement for Social Change
2:30 PM – 3:30 PM
Track I - Poolside Tent I, TV-2013, H2.0, AdvUp
2nd Screen – Social Television – The Merger of Content, Social Interaction and the Video Platforms
Track II - Blrm. Terrace, SmPh-TbLT, AdvUp
iPad-Tablet-SmartPhone Advertising – the Premium Advertising Platform
Track III - Tent II, H2.0, TV-2013, SmPh-TbLT
Monetizing Entertainment Programming - Exploring Business Models: Branding, Advertising, Subscription, Syndication – Video Across Platforms
ThinkTanks
2:30 PM – 3:30 PM
ThinkTank I: Admiralty Room
Packaging, Funding & Pitching: From Reality TV & Specials to Web Series and Indie Film Making
3:00 PM – 4:00 PM
Hollywood for Social Change – (New)
Track V: Marina Vista Room – (CHANGE)
Social Media Factor: The History of World as Seen Through Twitter, Facebook & Google
3:45 PM – 5:00 PM
Track I - Poolside Tent I, H2.0, TV-2013, BIG
Cable, TV, Film and Broadband - New Content – New Networks – Streams, Platforms, Devices
Track II - Ballroom Terrace, AdvUp
Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile
Track III - Poolside Tent II, AdvUp, H2.0
Content for the New Platforms: Custom Programming and Branded Advertisingb
ThinkTanks
3:45 PM – 4:45 PM
ThinkTank I: The Admiralty Room
The Hollywood Start-up Engine: New Strategies in Finance, Funding & Partnerships
4:15 PM – 5:15 PM
Hollywood for Social Change – (New)
Track V: Marina Vista Room – (CHANGE)
Financing Change: Social Media Fundraising, Social Philanthropy and Crowdfunding
5:00 PM – 6:15 PM Open to all attendees
End-of-Day Poolside Reception – Ritz Carlton
BAFTA Evening Summit
Monday, October 21st - Marina Vista Room
6:15 PM - Reception, (Open to All Digital Hollywood attendees)
The New British Wave
Evening Event - Open to All Attendees
Hollywood for Social Change – (New)
6:15 PM – 8:00 PM – Marina Vista Room
Honoring Great Artists and Visions – The Voices of Change: Film, Music, Writers, Actors & Artists
Tuesday, October 22nd
Breakfast Session Ballroom Terrace
7:45 AM – 9:00 AM, BIG, DHFi, H2.0, TV-2013
The Future of TV: From Primetime to MultiPlatforms: Wall Street Analysts Meet Entertainment Executives
The SuperSessions
9:00 AM – 10:15 AM
Track I: Salon I, AdvUp
Contextual Media & Advertising: Transforming and Personalizing the Relationship Between the Consumer, Commerce and Media Platforms
Track II: Salon II, BIG, ViDeo, TV-2013, H2.0
Over the Top TV – Content and the Consumer Experience - New Technologies as Gateway to the New Hollywood
Track III: Salon III AdvUp, TV-2013
Maximizing Content Value – From Video to Entertainment and Information - Metadata, Content Farms, Syndication, Behavioral Search & Subscription
9:00 AM – 10:15 AM
ThinkTank I, Poolside Tent I
Silicon Beach Strategies: Accelerate, Incubate, Crowdfunding, Start-ups & Angels
10:45 AM – Noon
Track I: Salon I, BIG, H2.0, ViDeo, TV-2013
Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience
Track II: Salon II, BIG
The Blockbuster Strategy – Hollywood’s Billion Dollar Creative Edge - The Making of an Entertainment Franchise
Track III: Poolside Tent I, AdvUp, ViDeo
Video Advertising: Monetizing the Cross-Platform Package - Tablets, TVs, Smartphones, PCs and Games
Track IV: Poolside Tent II, BIG, H2.0, ViDeo, TV-2013
Multi-Screen Universe: TV, Tablets, Broadband, Smartphones and IPTV - Strategies for ConnectedTV Technology & Content
Track V: The Ballroom Terrace - (WOMEN)
Women – The Personal Brand – Understanding Lifestyle, Authenticity, Purpose & Resolve
Track VI: The Workshop, Admiralty Room - DHFi, CROWD
Investment, Funding Strategies and Deal Flow - A Primer for Content and Technology Companies – Understanding Funding and Strategy
Special New Addition
10:45 AM – Noon, Salon III
The Hispanic Entertainment and Technology Track
Hispanics in 2013 & Beyond: The State of the Hispanic Consumer
10:45 AM – Noon
Hollywood for Social Change – (New)
Track V: Marina Vista Room – (CHANGE)
Corporate Mission for Change - Strategies, Media and Commitment – Human and Animal Rights, Environment, Education & Healthcare
12:30 PM – 1:45 PM
Track I: Salon I, BIG, H2.0, ViDeo, TV-2013
Hollywood and Media – Always Connected - Always On – Traditional Media Transformed! iPads & Tablets, SmartPhones to Cable and TV
Track II: Poolside Tent I, SmPh-TbLT, AdvUp, H2.0
The 2nd Screen – ConnectedTV Strategy Summit: Tablet & SmartPhone and SmartTV: Content, Commerce, Communications & Social Graph
Track III: Poolside Tent II, DHFi, CROWD
Investment, Funding Strategies and Deal Flow: Digital Media Venture, Investment and Funding: New Business Models in Entertainment, Media and Technology – From Funds to Crowdfunding
Track IV: The Ballroom Terrace - (WOMEN)
Living the Life: Women Entrepreneurs, Innovators and Disrupters
Workshop: AdvUp
12:30 PM – 1:45 PM, Admiralty Room
Track V: Celebrity Twitter – Celebrity Facebook – Celebrity Media – Surfing the SocialGraph
Special New Addition
12:30 PM – 1:45 PM, Salon III
The Hispanic Entertainment and Technology Track
Innovators in the Latino Space: The Game Changers
12:30 PM – 1:45 PM
Hollywood for Social Change – (New)
Track VI: Marina Vista Room - (CHANGE)
Animal Rights and Preservation of Species: Tigers, Elephants, Lions, Seals, Whales & Dolphins
2:00 PM – 2:45 PM
ThinkTank I: Director’s Room
Synchronized Metadata – The Key Enabler of Advanced Content Discovery
2:15 PM – 3:30 PM
Track I: Salon I, H2.0, ViDeo, TV-2013
Video Anytime Anywhere: Video Across Platforms - Television, Broadband and Mobile – Understanding the Value Proposition
Track II: Salon II, BIG, CROWD, DiFi
Big Hollywood: Veronica Mars and Gamechanging the Future of Film - Crowdfunding the Finance Process
Track III: Poolside Tent II AdvUp
The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment
Track IV: Poolside Tent I, AdvUp, SmPh-TbLT
SmartPhones & Tablets: Entertainer, Communicator, Commerce Engine - Social Experiential Networks and Devices
Track V: The Ballroom Terrace - (WOMEN)
Women in Advertising – Women in Advertising – Innovation in Digital Technologies: From Agencies to Social Media Start-up: The Business of Monetization
Track VI: Workshop, The Admiralty Room
Social, Tablet & SmartPhone Gaming – The Explosive Obsession!
2:15 PM – 3:30 PM - Salon III
The Hispanic Entertainment and Technology Track
TV Everywhere: Content & Technology Engage the Hispanic Consumer
2:15 PM – 3:30 PM
Hollywood for Social Change – (New)
Track V: Marina Vista Room – (CHANGE)
The Director’s Chair: Film and Video for Social Change - Features & TV, Documentaries, Web & Music Video
The ThinkTanks
3:00 PM – 3:45 PM
ThinkTank I: The Director’s Room, BIG
Packaging, Funding & Pitching: From Reality TV & Specials to Web Series and Indie Film Making
3:50 PM – 5:00 PM
Track I: Salon I, TV-2013, BIG
The Expansion of UltraViolet - Advancing Digital Home Entertainment
Track II: Salon II, BIG, TV-2013
Original Video Programming - The Cross Platform Video Explosion
Track III: Poolside Tent II, HGmz, AdvUp, H2.0
Leveraging Content and Celebrity For Cross-Platform Success: Brands and Entertainers Collaborate
Track IV: Poolside Tent I, H2.0, TV-2013
The Hollywood Producer – The Real Deal: Reinventing the Strategy, the Platforms and the Revenue Streams
Track V: The Ballroom Terrace - (WOMEN)
Huff Post Live (A case study) Women in Leadership: Finding Their Place in the Digital Broadcasting Space
Special New Addition
3:50 PM – 5:00 PM, Salon III
The Hispanic Entertainment and Technology Track
Hispanics & Mobile: Smart Devices - From Phones to Tablets and TV
3:50 PM – 5:00 PM
Hollywood for Social Change – (New)
Track V: Marina Vista Room – (CHANGE)
Studios, Networks, Tech Companies Partner with Non-Profits: The Call To Social Action – Highlighting the Projects and Partnerships for Change
The ThinkTanks
4:00 PM – 4:45 PM
ThinkTank I: The Director’s Room
Video on the Smartphone and Tablet - Programming, Content Relationships, Dealmaking and Commerce
Tuesday, October 22nd
5:00 PM – 6:15 PM, Open to All Attendees
End-of Day Poolside Reception – Ritz Carlton
Evening Event – Open to All Attendees
Hollywood for Social Change – (New)
6:15 PM – 8:00 PM - Marina Vista Room
Honoring Great Artists and Visions - The Voices of Change: Film, Music, Writers, Actors & Artists
Digital Hollywood – Day Three
Wednesday, October 23rd
9:00 AM – 10:15 AM
Track I: Salon II, AdvUp
Video Advertising: Monetizing the Cross-Platform Package - Tablets, TVs, Smartphones, PCs and Games
Track II: Salon III, ViDeo, TV-2013
The NexGen Entertainment Home Experience - From the Smart & Connected TV to the Tablet, PVR, SmartPhone & PC Experience
Track III: Ballroom Terrace,
The Always Connected Consumer - Apps, Devices, Networks – The Social & Entertainment Lifestyle
10:45 AM – Noon
Track II: Salon II, ViDeo, TV-2013
Inventing TV 2.0 – Defining the Set Top, Connected TV, Tablet & Smartphone Downloadable Consumer Experience
Track III: Salon III, H2.0, AdvUp,
Media, Entertainment and Brand Ubiquity - Understanding the Programming, Marketing and Commerce Equation – TV-Broadband-Mobile
Track IV: Poolside Tent I, ViDeo, TV-2013
Over the Top Platforms – TV, iPad – Tablet – SmartPhone – PC – Connecting into the Future
Track V: Poolside Tent II – DiRghts, DHFi
New Media Wheeling and Dealing – Gaining the Strategic Advantage - Drafting, Negotiating and Closing your New Media Deal using business savvy, leverage and smarts
Track VI: The Ballroom Terrace - (WOMEN)
Women Entrepreneurs: Building the Brand, the Personal and the Company Identity – Breaking Through the Glass Ceiling
Track VII: The Admiralty Room, The Hispanic Track
Hispanics Advertising Agencies - Do We Need Them Anymore?
The ThinkTanks
12 Noon – 12:45 PM
ThinkTank A: The Director’s Room, Big Hollywood
CE Devices: The Brains Behind the SmartDevice-SmartTV-SmartAudio Experience
12:30 PM – 1:45 PM
Track II: Salon II, AdvUp
Branded Media Marketing - Across Platforms – Leveraging Image, Content and Celebrity – TV, Film, Broadband, Tablets and SmartPhones
Track III: Salon III, H2.0, TV-2013, SmPh-TbLT
The Social TV Ecosystem: Smart TVs, Guides, OTT Content, Tablets-Smartphones and Apps
Track IV: Poolside Tent I, DiRghts, H2.0, TV-2013
Digital Deals – Networks, Studios and Producers - Monetizing Content Across Platforms
Track V: The Palace Room TV-2013,
Cloud Media & the Connected TV-Mobile-PC Universe: The New Face of the Digital Consumer
Track VI: Poolside Tent II, TV-2013,
Music Branding and Commerce: from Apps to Live Events
Track VII: The Ballroom Terrace - (WOMEN)
The iJustine Phenomenon: Women Stars on YouTube
Track VIII: The Admiralty Room, The Hispanic Track
Hispanics & Social Media
The ThinkTanks
1:00 PM – 1:45 PM
ThinkTank A: The Director’s Room
How to Set Up a Crowdfunding Campaign
The ThinkTanks
2:00 PM – 2:45 PM
ThinkTank A: The Director’s Room
Owning Your Film – The Importance of Chain-of-Title in Finance and Distribution
2:15 PM – 3:30 PM
Track II: Salon II, AdvUp, ViDeo, TV-2013
Internet Video Programming Strategies: Social, Subscription, Advertising, Branding & Syndication
Track III: Salon III, DHFi, CROWD
Venture Funding, Investment & Mergers - Leadership in the Entertainment & Technology Space: Broadband, Social, Mobile
Track IV: Poolside Tent II, SmPh-TbLT
The Social Experience: Personalized Communication, Personalized TV, Personalized Apps, Personalized Commerce
Track V: Poolside Tent I, H2.0, TV-2013
Hybrid TV – Delivering the Ultimate TV Experience: Broadcast, Cable, Premium & OTT Content
Track VI: Special Workshop – The Palace Room
Branded Advertising Strategies – Content and Platform Integration
Track VII: The Ballroom Terrace - (WOMEN)
Bringing More Women into Tech: Breaking Down the Barriers to Entry
Track VIII: The Admiralty Room, The Hispanic Track
Digital Trendsetters: The Innovators - Crossing Platforms: from TV, Broadband, Tablets and Smartphones
3:50 PM – 5:00 PM
Track II: Salon II, AdvUp, H2.0, TV-2013
Monetizing Entertainment Programming - Exploring Business Models: Branding, Advertising, Subscription, Syndication – Video Across Platforms
Track III: Salon III, DiRghts
Content Rights and Technology Solutions in Media and Entertainment: Implementation of Technology Strategies – Protecting the Product
Track IV: Poolside Tent I, ViDeo, TV-2013
Video Everywhere – Technologies & Platforms - Enabling the Next Generation of Over-the-Top TV
Track VII: The Ballroom Terrace - (WOMEN)
The Women Entrepreneur: The Person, The Opportunity and The Challenge
Track VIII: The Admiralty Room, The Hispanic Track
A Day in the Life of Hispanic Millennials
5:00 PM – 6:15 PM - Open to All Attendees
End-of Day Poolside Reception
Thursday, October 24th
Drill Down Day at Digital Hollywood
Five Tracks to Choose From
ThinkTank Day – Intensive Sessions
9:00 AM – 9:45 AM - Marina Vista Room - HwdSummit
Crowdfunding – All Day Event
The Veronica Mars Phenomenon
9:30 AM – 10:45 AM
ThinkTank I: Admiralty Room, AdvUp, HGm
Advertising and Micro-Commerce, Games and Game Networks - Mobile, Broadband and Console – Serving Individuals and Communities of Interest
ThinkTank II: Palace Room, ViDeo, TV-2013
Content Delivery – Rich Media – Managing the Three Screen Challenge: PC, TV and Mobile
ThinkTank III: Ballroom Terrace, AdvUp, SmPh-TbLT
Social Engagement – Tracking The Real-Time Social Graph – Content, Communication, Advertising
10:15 AM – 11:00 AM - Marina Vista - HwdSummit
Crowdfunding Case Studies: Hear from Those Who Successfully Funded their Projects With Kickstarter–and Beyond.
11:05 AM – 12:20 PM
ThinkTank I: Admiralty Room, AdvUp
Advertising Analytics and Contextual Media: Social Media and Virtual Economies, Mobile, Search, Video Search and HyperTargeting
ThinkTank II - Palace Room, AdvUp, H2.0
Marketing Primetime Hollywood Content – Using Twitter, Facebook, Smartphone and Tablets - Building Audience – Building Buzz – Understanding the Metrics and Measurement of Success
ThinkTank III: Salon III, AdvUp, TV-2013
Video Innovation! Social Video, Personalized Video, Real-Time Video – Communication and Commerce
ThinkTankIV: Ballroom Terrace, ViDeo, TV-2013, AdvUp
Content for the New Platforms: Custom Programming and Branded Advertising – Tablet & SmartPhone, Web and TV
11:30 AM – 12:15 PM - Marina Vista HwdSummit
Crowdfunding Master Class: How to Build a Perfect Campaign
12:45 PM – 1:30 PM - Marina Vista HwdSummit
Crowdfunding: More Money, More Problems? Investigating the Latest News, Issues and More Around Crowdfunding
12:50 PM – 2:00 PM
ThinkTank I: Admiralty Room, AdvUp, SmPh-TbLT
Twitter, Facebook & Social Media – Transforming Marketing, Transforming the World
ThinkTank II: Palace Room, AdvUp, H2.0
Advertising Innovation! Branded Advertising, Personalization and Hypertargeting, From Video Ads to Social Networks
ThinkTank III: Ballroom Terrace, AdvUp
The Power of YouTube: Unlocking the Power of Advertising and Programming
ThinkTank IV: Salon III, AdvUp, SmPh-TbLT
The Always Connected Consumer – Apps, Devices, Networks – The Social & Entertainment Lifestyle
2:00 PM – 3:00 PM - Marina Vista HwdSummit
Crowdfunding Video Workshop: How to Shape the Perfect Message To Fund Your Campaign.
2:15 PM – 3:30 PM
ThinkTank I: Admiralty Room, H2.0, AdvUp,
The Facebook Factor – A Discussion of Facebook and other Social Media Platforms as a Product and Communications Platform - Building Buzz, Building Community, Building Brand
ThinkTank II: Palace Room, AdvUp, SmPh-TbLT
Advertising Innovation! Ad Targeting and Hypertargeting, Video Ads – Social Networks – Private Networks
ThinkTank III: Salon III AdvUp
Social Media, Brands and Target Markets, Part II: Capturing and Transforming the User Experience – Content, Conversation and Commerce
ThinkTank IV: Ballroom Terrace
Intersection of Social and TV: From Social Viewing to Live Data Visualizations
Coming Digital Hollywood Events Calendar
Digital Hollywood Fall, October 21-24, 2013, , Ritz Carlton, Marina del Rey
2014 CES – Digital Hollywood at CES, The SmartPhone & Tablet Conference at CES, The Cable Conference at CES, January 6-8, 2014, Las Vegas Convention and World Trade Center (LVCC)
Media Summit, New York, March 4-5, 2014, McGraw-Hill Building, 49th St. & 6th Ave.
Digital Hollywood Spring, May 5-8, 2014, Ritz Carlton, Marina del Rey
The post The Event: Digital Hollywood at the Ritz Carlton in Marina del Rey, Calif., October 21-24, 2013 appeared first on Good News Planet.