2016-02-01



This is the Rough Cut version of the printed book. Business analytics can help you manage the
accelerating risk and uncertainty associated with today’s
global business environments. In Global Business Analytics
Models , Hokey Min empowers managers to use today’s
analytical tools and techniques to gain reliable, actionable
international business intelligence, and to solve many of the most
urgent problems their global businesses face. Min offers a practical, easy-to-understand
overview of business analytics in a global context, focusing
especially on managerial and strategic implications. After
demystifying the basic quantitative tools of modern analytics, he
demonstrates them at work in global applications ranging from
finance and supply chain management to healthcare. Coverage
includes: Developing analytic thinking, and operationalizing Big Data in
global environments Capitalizing on business analytics to build a winning global
strategy Collecting, sorting, prioritizing, storing, and managing
data Predicting international customer behavior, segmenting global
markets, and forecasting demand in unfamiliar foreign markets Performing international risk and assessments more
effectively Using analytics to help plan the financing of global business
operations Integrating international social and mobile analytics Overcoming cultural and technical differences that complicate
the use of analytics in global firms Establishing effective performance metrics for your use of
analytics Taming Big Data for global Enterprise Resource Planning
(ERP) Making better decisions about global suppliers, manufacturing,
distribution, transportation, and supply chain resilience Analyzing clinical, pharmaceutical, and patient behavior data
to improve healthcare Anticipating future paths of innovation in global business
analytics

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