So here is the advanced glossary of digital marketing terms which you can’t afford to ignore.
Existence of few terms in the glossary will surprise you, few are new terms in digital marketing, few are common but you will love to know how important these are in digital marketing. Get back to the school with some advanced digital marketing terminologies.
A is for A/B Split Test
A technique to validate which page/design/graphic/text is doing well for your business. Primary goal of A/B Split test is to understand the user behavior. Since marketing trends and user behavior changes incessantly, so it should be an ongoing process. Optimizely and Visual Website Optimizer are few of the best tools you can start testing with.
B is for Big Box ad Unit
Big box ads grab 100% more attention than other size ad banners and ultimately returns higher conversion rate. Big Boxed ads format by Yahoo ads network are most affable such ads format these days.
C is for Contextual Advertising
A banner or text ad on the WebPages that have a contextual relationship to the product or service being sold. Google Adwords, Adbrite, Kontera, Microsoft Pubcenter & infolinks are few good ad networks for contextual advertising
D is for Data Driven Marketing
The marketing technique based on statistical model to make business/marketing decisions. Data play important role in marketing these days. Amazon is most successful e-commerce website just because they have hefty data to analyze the things and make better business decisions. The new concept “Big Data” allow us dealing with terabytes of data in real-time.
E is for Eye Tracking
You can see the spots where your visitors are gazing at website by visualizing their mouse movements. And then decide what element is outperforming. Start with Crazyegg to know how effectively it can work for you.
F is for Feedly
You will wonder why am I ignoring Feedburner and adding Feedly in the list. Google reader is no more from July 2013 and Feedly took hold of this opportunity to become the world most used feed reader. Curate content, get ideas and make your feeds feedly friendly to be seen more.
G is for Google’s URL Builder
Most of the marketers might not aware of this tool but you will really be grateful for the awesomeness of this tool. It makes tracking of visitors simple in analytics tools (Especially Google Analytics). The thing we need to do is just to add some parameters built by Google URL Builder and put them with webpage URLs. Try it, you will love this tool.
H is For Heatmaps
See mouse movement, scroll and clicks of every visitor browse your website. Simple manipulation of little scripts can give you every tiny movement of visitors comes to your website.
I is for IP Address Filtering
For digital marketers, IP address filtering basically can be used in two ways. One is to block traffic from specific IP address, e.g. extracting bot traffic or traffic from your office or home computers. Ads targeting is second approach, you can exclude or include a specific/range of IP on ad server level.
J is for Javascript in Tracking
If you wonder what the possibilities of Javascript are, read this. In simple words, each and every tiny activity on the website can be tracked by Javascript.
K is for Keyword Mining
The method of creating a list of keywords that are best match for our website. The more keywords in our pool means the more effective marketing plan for our business.
L is for Landing Page
Final conversion of your marketing campaign might go low if you don’t care about the landing page. 80% marketers don’t use website page for paid campaigns and craft a dedicated landing page for better conversion.
M is for Mobile Marketing
Whether it is B2B or B2C, you business might miss potential customers if you are still running it without Mobile compatible website and mobile applications. Plan and build one as soon as you can. If you can’t afford one, you can go for google ads to broaden reach. Don’t forget to use call extension.
N is for Native Advertising
These ads generally doesn’t look like ads. Native advertising is one of the smartest ways of advertisement for marketers to use content to engage readers in a way that is more effective than standard advertising. It can be done in various ways. Sponsored content and brand mention within content are most popular examples of native ads.
O is for Outbound Links
Existence of this term in this glossary might surprise you but it is counted one of the most important means of promotion these days. Outbound links are counted as references on a webpage and apt use of outbound links on a webpage directly affect search engine ranking.
P is for PLA (Product Listing Ads)
If you run an e-commerce website, the PLA can prove one of the best mode of advertisement with a result of ROI at its highest. These ads allow us to show product on the top/sidebar of google search along with price, image and merchant name.
Q is for Quality Score
A key concept of google adwords which is responsible for deciding ad position, spending and eventual cost per conversion. The better quality score would pay less to win the auction for #1 Ad position.
R is for Retargeting
One of the most common marketing jargons these days. Retargeting means selling stuff (or showing ads) to the visitors who have already visited website or particular section of website. These 3 surprising facts will make you start retargeting campaigns right away.
98% of visitors leave without buying
It takes upto 7 interactions to turn a visitor into customer
Retargeting can boost Ad response by 400%
Source
S is for Structured Data
Have you seen those ratings of restaurants &places on google search results?, Events lists?, News on the top? or breadcrumb structure of URL? Just google Facebook cofounders and see the magic of structured data. Appropriate use of Structured Data is one of the major dynamics of success of Wikipedia, Yelp and Zomato.
T is for Trial Marketing
Yes, I am talking about try and buy method. If your product is really powerful and valuable for your customers, give it out to them for free. Let them try and then buy. The websites which offer freemium services have capability of boost in conversion by 200%.
U is for Usability
Nobody would love to browse and undergo your website if data/content is formed in a haphazard manner. It should be clean, every object should be used appropriately and information flow should be aligned in precise manner. To help you understand usability better, here are few website usability tips by Jacob Gube.
V is for Visual Content Marketing
Pinterest, Instagram, Youtube and those many infographic websites are good examples of visual content platforms. The interesting part is that these all are incredibly popular. 1 picture says 1000 words, that is why visual content goes more viral than general content. Visual content marketing must be foremost activity of a marketing campaign. You can start with creating simple memes or infographics. If your budget exceeds, you can create videos to edify your audience.
W is for W3C Validation
The term every website designer/developer, webmaster, SEO and digital marketer must understand in depth. W3C is an international community which seeks to promote standards for the evolution of the web. There are certain rules which must be followed and implemented in every website of the world. Validate your website here.
X is for XML
If you believe sitemap and XML feeds are only things in digital marketing where XML can be used then you are moderately wrong. We all digital marketer are data centric that means we must be able to manage, organize and analyze big data in efficient way. XML allows us to organize data in most effective way.
Y is for Youtube Channel
Most of online brands are unaware of the effectiveness of youtube channels. All prestigious brands (Especially brands engaged in media & entertainment domain) are using Youtube channels as foremost medium of promotion. Many people are using Youtube channel as their earning machine.
Z is for Zuckerberg’s Law
The law is all about information sharing. According to the law the quantity of stuff that people share online will double every 12 months. Very rigid to prove but easy to understand.
Let me know if you think I am missing some more advanced digital marketing terms in the glossary. I will love to make this advanced ABC more beautiful and advanced.