NEW YORK, May 28, 2014 /PRWeb/ — Verve, the leader in location-based mobile advertising, today announced its Verve Local Merchant Offers (VLMO) platform, the first-ever white label platform built to power real-time location-based mobile offers for SMBs. Deployed through channel partners who access Verve’s programmatic VLMO API, the platform provides a turn-key solution with real-time location-based targeting and a dynamic rich-media creative service that includes offer creation and management, as well as access to broad-reach, high-quality, contextually-relevant mobile inventory.
“The data science and ad technologies that power cutting-edge mobile location-based advertising have, to date, been so complex that it’s been difficult to encapsulate them in programmatic direct products. For the last several quarters, Verve has been actively working on this problem, and today we are unveiling the first of those offerings – Verve Local Merchant Offers,” said Tom MacIsaac, CEO of Verve. “This is the first-ever ‘location-as-a-service’ programmatic advertising offering. A partner can hit our programmatic API and get full-fledged location targeting, custom dynamic creative (from the integrated programmatic creative service) and delivery into premium inventory with verified location data.”
“Circle Street is able to offer our retail clients a high-quality mobile customer acquisition tool at scale by leveraging services from the Verve Local Merchant Offers Platform,” said Alex Nocifera, General Manager of Circle Street, a Valassis digital business. “Compared to the alternatives out there, Verve’s platform is a great fit for us in terms of capabilities, features, scale and performance.”
The Verve Local Merchant Offers platform is available to any potential partner that wants to expand its offering to SMB’s beyond search and online display. Verve data shows that location-based mobile offers have engagement rates higher than either search or display, providing immediately accretive value to channel partners and their SMB customers on day one.
About Verve
Verve is the leader in location-based mobile advertising. Verve’s customers are national brand advertisers who want to engage consumers on their mobile devices with location-aware, data-driven and highly targeted marketing. Verve operates and serves over 2,000 premium publishers across the nation, delivering the platforms and services they need to power and monetize their mobile properties. The Verve location-powered technology platform and the proprietary data it generates are revolutionizing mobile media and advertising. Verve has offices in New York, NY, Washington DC and San Diego, CA.