One of the most important aspects of designing a website is picking the right colors scheme. It is a well known fact that different colors provoke different emotional responses, and if you want your website to be a comfortable and appealing environment for your audience, choose your colors carefully. Website designers often pick the colors based on their own preferences, instead of choosing the combination that will attract users and keep them coming back. Choose carefully and keep your intended audience in mind. To make this process a little easier, especially for those who are new to design, here are some tips for choosing the right colors:
MATCH THE COLORS WITH THE CONTENT
The colors you choose should always match the topic of your website. You wouldn’t want the website of your law firm to have rainbow colors and cartoon characters. On the other hand, if you’re designing a website for a toy store, you certainly want use only black and white. Make sure that the colors you pick evoke the same kind of emotions as the content of the website.
LIMIT YOUR CHOICES
It can be tempting to play with colors and try out many different shades and combinations, but it is generally a good idea not to use more than 3 to 5 colors. Any more than that and your website design might end up looking sloppy and too distracting. Also, to maximize the color effect, make sure that the colors you pick are complementary.
USE CONTRAST
By choosing contrasting color you can make the most important information on your website immediately stand out. Usually, the background should be lighter than the text to make the content more readable. For example, if you choose a white background with yellow text, your website will be virtually illegible.
DON’T FORGET USERS WITH DISABILITIES
Keep in mind that your website should be accessible to diverse audiences, including people with visual disabilities. As a general rule, you should make sure there is sufficient contrast between the background and the text. However, there are many types of visual impairments, and responsible designers should research the web standards for users with different disabilities, and choose the colors according to the prescribed guidelines.
THE MEANING OF COLORS
According to color psychology, colors can carry different emotional meanings. For example, most people associate black and grey with negative emotions, while the color red usually relates to feelings of passion and love. There are many studies available online that examine the effects colors can have on human emotions, and consulting these might be a good start to choosing the right color combination.
There are many different factors you have to consider when choosing the right colors for your website, but don’t let this discourage you. If you are a beginner, there are many online tools that can make the entire process a lot easier, so don’t shy away from giving them a try. As long as you keep in mind that your audience comes first, you should have no problem making the right choice.
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