Riverbed Technology announced that Keith Hoskison has been appointed Senior Vice President, Worldwide Channels and Strategic Account Programs, reporting to David Peranich, President, Worldwide Field Operations. In a company that realizes the vast majority of its revenue through a channel sales model, this key position will be responsible for Riverbed's global partner strategy, execution, and strategic sales programs.
Hoskison brings to Riverbed over 25 years of executive sales and marketing experience in the IT management, networking, application delivery, virtualization, cloud, storage, unified communications and mobility markets. During his career at such companies as BMC Software, Aruba Networks and Cisco Systems, he has specialized in architecting and executing strategic relationship management programs targeting global accounts, channel partners, and strategic alliances. This experience will be critical as Riverbed moves forward on its new and expansive product and market strategy designed for growth.
Prior to joining Riverbed, Hoskison was vice president, strategic accounts at BMC Software where he architected and implemented a strategic accounts program that drove growth and increased overall customer satisfaction. Before that, he was vice president, Americas, at Enterasys where he led a global sales team, direct and indirect. Before that, he was vice president, worldwide channels at Aruba Networks where he built a sales and partnering operations team that played a strategic role in the company's successful IPO. And before that, he was vice president of channels and alliances at Cisco Systems, where he held a number of management and executive positions through an 11-year career that culminated in his role as VP of Channels and Alliances.