Many Doylestown businesses want to use internet video marketing as they know it is becoming a must-have marketing strategy today. Unfortunately, many don’t exactly know how internet video marketing works or how they can get started. Additionally, they are not sure what content to put in the videos to make them the most effective.
Consumer Trends
First, its important to take a look at the shift in consumer behavior. There is a New Media revolution going on with online video today. There are 26 billion online videos viewed per month alone in the U.S. and they make up 60% of all internet traffic. This has impacted the internet landscape so much so, that YouTube is now the #4 Search Engine. Part of this shift is due to the Mobile
Media Revolution: the mobile phone market. There are four times as many mobile phone users as internet users today and 30% of phones use high speed data services to access the internet. Phones like iPhone, BlackBerry and Android being the most popular.
Paradigm Shift.
This is a huge paradigm shift and if you are a Doylestown business owner you need to be where your customers’ eyeballs are: online and on their phones. Let’s look at the Dark Ages before 2004. There was no YouTube, Facebook or Twitter. In 2004, Facebook came on the scene and today it has 500 million active users. That’s more than the population of the United States. In 2005, YouTube was born and today it’s serving 2 billion videos a day. According to YouTube statistics, every minute 24 hours of video is uploaded to YouTube. Twitter only started in 2006 and today there are 50 million tweets a day! People are on the internet and on mobile media looking at videos, sharing information and finding products and services.
New Media for Local Marketing.
Many businessmen and businesswomen who want to participate in New Media may wonder if new media works locally? The answer is an emphatic “yes”. More that 30% of all internet searches are local and include their location in the search. Google will even give you local search results even if you are not specifically asking for them. If you do a local internet search for products or services and add the town or city, Google will generate a list of the most popular links. On the top of the page in the shaded box and on the right hand column it will show the paid ads. Sometimes the results will include Google Maps and video thumbnails. Statistically, videos will get a higher click rate that plain text links and optimized videos can continue to come up in Google searches month after month after month.
Internet Video Marketing Strategy.
Internet video marketing starts with the video production and then distribution. Doylestown businesses should work with a professional internet video marketer as they will use Video SEO (search engine optimization) to have the internet videos rank well on local searches. What is the use of spending time and money producing videos if no one will find them or if they do not come up on local searches? Optimized videos will be found by their target market on local searches for the specific search keywords.
Video Content.
Videos that give great, relevant content to the viewer are more easily shared and have greater longevity on internet searches. Doylestown businesses should make short 1-3 minute videos that solve the viewers’ problems or answer the businesses’ most frequently asked questions. For example, a dentist could make a video with advice on how to maintain a whitened smile 30% longer. A chiropractor can show how to decrease back pain in-between visits. A restaurant can do a quick video on how to prepare one of their unique recipes. The ideas are endless as long as they provide valuable information to the consumer, and that consumer will share that video if they like it.
The shift in consumer behavior can be a great boon to businesses who can easily tap into the internet and use internet video to market, promote, brand and expose their business. The competition for video search results is low right now and those businesses who start distributing videos for internet video marketing will be way ahead of their business competition and on their way to impacting their local consumers.
Dianna Conlon Helm is a web video marketing specialist who resides in Doylestown, Bucks County, PA. She helps businesses solidify their brand and increase their exposure through the massive power of internet video syndication. She uses the powerful Traffic Geyser system and is part of the Traffic Geyser community to stay on top of the video marketing industry and its changes.
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