Surprising Back to the Future fans everywhere, Pepsi officially confirms the long-awaited creation of Pepsi Perfect – the famous soda Marty McFlyorders in the second installment of one of the most beloved trilogies in motion-picture history. The fantastical cola, made famous by the film, will officially be available on October 21, 2015, paying homage to the date Marty McFly travels to in the future. Since 1989, Back To The Futureenthusiasts have waited patiently to see how the future unfolds.
“Pepsi fans asked and we heard them loud and clear,” said Lou Arbetter, Senior Director of Marketing, PepsiCo. “The Back to the Future trilogy was as big a moment in pop culture history then as it is now, 30 years later. We are excited to be part of this moment and to bring fans something only Pepsi could deliver – and there’s no need to wait – the future is now!”
SYNCHRONIZE YOUR WATCHES TO OCTBER 21 FOR A CHANCE TO SCORE A PEPSI PERFECT
If our calculations are correct, Pepsi will make the future a reality on October 21, 2015 and unlock limited quantities of Pepsi Perfect, available for purchase online while supplies last. Fans located in the U.S. can get their hands on 1 of 6,500 Pepsi Perfect bottles, each outfitted in a special collectible case. The 16.9 oz. bottles will contain Pepsi Made with Real Sugar and will sell for$20.15.
A FIRST TASTE OF THE FUTURE REVEALED AT NEW YORK COMIC CON
While the clock counts down to October 21, New York Comic Con ticketholders will step into a Pepsi Perfect world as they enter the Javits Center on Thursday, October 8. From sponsoring aBack to the Future focused panel to creating a Café 80’s inspired booth featuring a DeLorean and Wild Gunman arcade game, Pepsi Perfect will bring to life the magical world created by Back to the Future Part II.
HOW TO SCORE AN EARLY RELEASED BOTTLE OF PEPSI PERFECT AT NEW YORK COMIC CON
Marty Mornings: Each day, the first 200 fans who come to the Pepsi Perfect Booth (#CP101) dressed as Marty McFly will take home their very own Pepsi Perfect.
McFly Schedule:
Thursday – 1-2PM
Friday – Sunday – 11AM-12PM
McFly outfits must contain the following:
Puffy red vest or Back to the Future Part II jacket
Blue jeans
White high-top sneakers
Watch
Optional: hoverboard
Quick Draw Wild Gunman Style: Every day starting at 3PM, fans are invited to come to the Pepsi Perfect booth and play Wild Gunman for a chance to win Pepsi Perfect. Bottles will be awarded to the fastest gunman in town, so start practicing.
“New York Comic Con is the ultimate fan destination and the first place for exclusive entertainment experiences,” said Lance Fensterman, senior global vice president for ReedPOP, producers of New York Comic Con. “We’re honored to join Pepsi Perfect in this special Back to the Future moment; we just hope that it doesn’t upset the space-time continuum.”
For more information on the making and availability of Pepsi Perfect visit www.Pepsi.com and follow the conversation on social using #PepsiPerfect.
New York Comic Con will be livestreaming from the NYCC Show Floor and Panel rooms all weekend long. The NYCC Livestream will feature celebrity interviews, video gaming, live art, television and movie panels, comic book previews and more. Tune in at NewYorkComicCon.com/NYCCLive for the hottest programming direct from NYC. For the most up to date information about NYCC visit New York Comic Con’s social media pages (Facebook,Twitter and Instagram).
ABOUT PEPSICO
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visitwww.pepsico.com.
ABOUT THE BACK TO THE FUTURE 30TH ANNIVERSARY TRILOGY
Experience the future all over again with the Back to the Future 30th Anniversary Trilogy on Blu-ray & DVD! Join Marty McFly (Michael J. Fox), Doc Brown (Christopher Lloyd) and a time traveling DeLorean for the adventure of a lifetime as they travel to the past, present and future, setting off a time-shattering chain reaction that disrupts the space-time continuum! From filmmakers Steven Spielberg, Robert Zemeckis and Bob Gale, this timeless collection includes a new bonus disc with over two hours of extra features such as “Doc Brown Saves the World!”, an all-new original short starring Christopher Lloyd. Hashtag: #BTTF2015 Facebook: https: www.facebook.com/BTTF Website: www.BackToTheFuture.com
CONTACT: Lane Borgida, 212-445-8363, lborgida@webershandwick.com