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ASUS has announced the availability of the latest ZenFone 3 range of smartphones for the Indian market. India is one of the first countries to have access to the new line-up of ASUS smartphones. The event in India also saw the launch of ASUS ZenBook 3 notebook and ASUS Transformer 3 Pro PC. ASUS brand ambassador Sonakshi Sinha walked the ramp as the showstopper for a fashion show, organized by ASUS in association with designer-duo Shivan & Narresh.
ASUS ZenFone 3 — Crystal Beauty. Built for Photography
The ASUS ZenFone 3 is a feature-packed smartphone that is aimed to bring premium design and empowering performance to everyone. Built around a 5.5-inch Full HD (1920 by 1080) Super IPS+ display with up to 600cd/m2 brightness, ZenFone 3 is claimed to deliver an incredible visual experience that makes apps, videos, and games look their best. With a narrow bezel, ZenFone 3 provides a 77.3% screen-to-body ratio for a maximized viewing area in a slim and compact body. The front and rear of the phone feature scratch-resistant 2.5D Corning Gorilla Glass that gently curves to make the edge of the phone completely smooth.
The ZenFone 3 featuring the next-generation PixelMaster 3.0 camera. The 16MP camera comes with Sony IMX298 sensor, six-element Largan lens with a large f/2.0 aperture, and subject-tracking TriTech auto-focus. Sapphire-glass lens protection ensures clarity and is resistant to scratches and damage. Other features offered by the camera include optical and electronic image stabilization for blur-free shots and video, a color-correction sensor for true-color photography, and true 4K UHD video recording.
The exclusive TriTech auto-focus technology combines three focusing technologies — laser, phase detection and continuous contrast-detection auto-focus — to achieve clear focus in 0.03 seconds, up to 10x faster than the blink of an eye.
ZenFone 3 is the first smartphone worldwide to be powered by the new Snapdragon 625 — the first 600 tier processor using 14nm finFET process technology that makes it 35% more power efficient than 28nm processors. It also features an integrated X9 LTE modem, 802.11ac MU-MIMO Wi-Fi connectivity, PC-grade graphics and up to 4GB RAM that together deliver outstanding mobile performance with improved efficiency and battery life. ZenFone 3 also has a built-in fingerprint sensor that’s positioned on the rear of the phone. The fingerprint sensor is claimed to unlock the phone in just 0.2 seconds.
ASUS ZenFone 3 Deluxe — All Metal. Pure Beauty.
ASUS ZenFone 3 Deluxe is the flagship model of the ZenFone 3 family. Combining a strong and light aluminum-alloy unibody construction with an ultra-thin 4.2mm edge and exclusive PureMetalTM technology, ZenFone 3 Deluxe is the an all-metal smartphone with an invisible antenna design.
ASUS ZenFone 3 Deluxe features a 5.7-inch Full HD (1920 by 1080) Super AMOLED display with a color gamut that exceeds 100% of the NTSC color space. An ultra-thin bezel gives ZenFone 3 Deluxe a 79% screen-to-body ratio that gives maximum display size with minimum bulk. ZenFone 3 Deluxe draws power from a Qualcomm Snapdragon 820 processor, Qualcomm Adreno 530 GPU, integrated X12 LTE modem and 6GB RAM that is aimed to deliver the best performance and capacity for demanding apps, games, and media.
ZenFone 3 Deluxe comes with a 23MP shooter featuring Sony IMX318 image sensor, a large f/2.0 aperture lens, and four-axis optical image stabilization for high-resolution, blur-free, and low-noise photos in almost any lighting condition. A three-axis electronic image stabilization system for steady 4K UHD videos further heightens the mobile photography experience. Other features include an ASUS TriTech auto-focus system that automatically selects second-generation laser, phase detection, or continuous contrast-detection auto-focus to provide accurate and nearly instant 0.03-second focusing and subject tracking, as well as PixelMaster 3.0 technology.
ZenFone 3 Deluxe has a built-in fingerprint sensor that’s positioned on the rear and can unlock the phone in just a fraction of a second. Qualcomm Quick Charge 3.0 technology reduces battery recharge times while a reversible USB 3.0 Type-C port that makes connecting charging and accessory cables effortless.
ZenFone 3 Deluxe also gets a five-magnet speaker and NXP smart amplifier that is aimed to provide clear, defined sound and also protect the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up four-times-better sound quality than CDs. A ZenEar which supports Hi-Res Audio is also bundled with ZenFone 3 Deluxe.
ASUS ZenFone 3 Ultra — Ultra Vision. Ultra Sound.
ASUS ZenFone 3 Ultra is a smartphone that is targeted to multimedia lovers. ZenFone 3 Ultra features a 6.8-inch Full HD (1920 by 1080) display with a 95% NTSC color gamut for rich, vibrant images, even outdoors in harsh lighting. The smartphone also gets ASUS-exclusive Tru2Life+ Video technology, which harnesses a high-end 4K UHD TV-grade image processor to optimize every pixel in each frame before it is displayed. ZenFone 3 Ultra also gets two new powerful five-magnet stereo speakers and a NXP smart amplifier that provides clear, defined sound and protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up to four-times-better sound quality than CDs and the world’s first smartphone with virtual 7.1-channel surround sound with DTS Headphone:X.
Like ZenFone 3 Deluxe, ZenFone 3 Ultra has a full-metal unibody chassis with no antenna lines. The bezel gives ZenFone 3 Ultra a 79% screen-to-body ratio, maximizing the viewing area while minimizing its overall size and weight. ZenFone 3 Ultra is equipped with the same high-resolution 23MP camera and ASUS TriTech auto-focus system as ZenFone 3 Deluxe. ZenFone 3 Ultra is powered by a Snapdragon 652 octa-core processor, integrated X8 LTE modem and 802.11ac MU-MIMO connectivity, Adreno 510 graphics, and up to 4GB of RAM. A built-in fingerprint sensor is positioned on the front of the phone.
ZenFone 3 Ultra also gets a high-capacity 4600mAh battery for long-lasting performance and Quick Charge 3.0 technology for rapid recharge times. ZenFone 3 Ultra even works as a power bank with 1.5A output for quickly charging other mobile devices.
ASUS ZenFone 3 Laser: Ultra-fast 0.03-second laser auto-focus
ZenFone 3 Laser includes next-generation PixelMaster 3.0. To capture real-world authenticity, PixelMaster 3.0 includes a 13MP sensor, large f/2.0-aperture lens and laser auto-focus for instant clarity in just 0.03 seconds. With electronic image stabilization (EIS) for blur-free video, and an automatic color-correction sensor for true-color photography, PixelMaster 3.0 represents a revolution in smartphone photography.
ZenFone 3 Laser features a aluminum-alloy construction with design elements that add to its luxurious good looks and enhance its ergonomics. The sandblasted aluminum body with its comfortable rounded sides is enhanced with brilliant diamond-cut chamfered edges, and the contoured (2.5D) glass touchscreen is matched around the back by a gently curving rear cover that is designed to feel natural to hold.
A rear-mounted fingerprint sensor allows quick and convenient 0.3-second unlocking and authentication. It registers up to five separate fingerprints, and accurately detects fingerprints regardless of the orientation of the finger on the sensor.
ZenBook 3 — The World’s Most Prestigious Laptop with Unprecedented Performance
The next-generation ZenBook is completely redesigned with a ultra-sleek 11.9mm chassis that weighs a mere 910g. ZenBook 3 is crafted from aerospace-grade aluminum alloy, a premium material that is 50% stronger than the standard alloy used in laptops. As well as being strong and light, this material is also supremely elegant and features the signature ZenBook spun-metal finish. ZenBook 3 is available in three colors — Royal Blue, Rose Gold and Quartz Grey — and a special two-phase anodizing process is used to create stunning golden highlights on the diamond-cut edges.
ZenBook 3 gets a Intel Core i7 processor, 16GB of 2133MHz RAM, up to a 1TB PCIe Gen 3 x4 SSD, a next-gen USB Type-C port, and powerful quad-speaker audio by Harman Kardon. Its high-resolution 12.5-inch display has a wide 72% NTSC color gamut and an edge-to-edge covering of tough, scratch-resistant Corning Gorilla Glass 4. A slim bezel design provides an 82% screen-to-body ratio for the maximum display size with the minimum footprint. ZenBook 3’s cooling system features the world’s thinnest fan design at just 3mm. This efficient cooling enables ZenBook 3 to achieve incredible performance in an ultra-thin from factor.
ZenBook 3 features a full-size backlit keyboard with 19.8mm key pitch — the same as most desktop keyboards — and 0.8mm key travel to deliver comfortable typing experience. A glass-covered precision touchpad provides smooth and accurate input and incorporates palm-rejection technology, Smart Gestures, and handwriting support for enhanced usability. A built-in fingerprint reader with Windows Hello support gives users instant one-touch access, allowing them to sign in and unlock ZenBook 3 quickly and securely without having to type their password or PIN.
ZenBook 3 provides up to 9 hours of battery life for all-day computing. When it’s time to recharge, fast-charge technology brings the battery up to 60% capacity in just 49 minutes.
ASUS Transformer 3 Pro — The World’s Most Versatile PC
ASUS Transformer 3 Pro is a 2-in-1 PC that combines performance with portability to create the ultimate mobile device for work and play. Precision-crafted from aluminum, ASUS Transformer 3 Pro is only 8.35mm thin, yet has incredible structural strength and rigidity. ASUS Transformer 3 Pro has diamond-cut detailing that accentuates its elegant design, and it is available in gorgeous Icicle Gold and Glacier Gray color options.
ASUS Transformer 3 Pro has an integrated metal kickstand with a stepless hinge that lets users set the device at almost any viewing angle up to 170°. The included ASUS Transformer Cover Keyboard is a backlit keyboard that provides laptop-grade 1.4mm key travel for a comfortable typing experience and is available in four attractive colors — Stone, Charcoal, Taupe, and Amber. ASUS Transformer 3 Pro has a 12.6-inch display with a resolution of 2880 by 1920 and a 275ppi pixel density for pin-sharp, detailed images and a gamut of 121% sRGB color space for rich, vibrant colors. Dual front stereo speakers with audio by Harman Kardon provide spacious, defined sound for incredible listening experiences.
ASUS Transformer 3 Pro is powered by the Intel Core i7 processor and has up to a 1TB PCIe x4 SSD and 16GB of 2133MHz RAM. Its USB Type-C connector supports USB 3.1 Gen 2 devices at speeds up to 10Gbps, and Thunderbolt 3 provides fast 40Gbps data transfers and support for dual external 4K UHD displays. ASUS Transformer 3 Pro also comes with USB 3.0 and HDMI ports for convenient connectivity. A 13MP rear camera lets users capture high-resolution photos and videos, and a front-facing camera with Windows Hello facial recognition enables users to conveniently log in with just a quick glance.
ASUS Transformer 3 Pro is expandable with a range of accessories that extend its functionality and performance, giving users a new level of flexibility and convenience from a mobile device.
First of the many accessories is the ASUS Pen which is a writing and drawing utensil that offers 1024 pressure levels for completely natural note-taking and sketching experiences with a high degree of control. Users can also capture photos with the high-resolution camera and annotate them directly with ASUS Pen.
ASUS Universal Dock is a hub that provides a full range of connectivity ports, including USB-C 3.1, USB 3.0, HDMI, VGA, RJ45 LAN, and a 3-in-1 SD card reader.
ASUS Audio Pod is an entertainment accessory that includes four powerful speakers to deliver amazing 360° virtual 5.1-channel surround sound with rich, defined bass.
ROG XG Station 2 is an external graphics card dock that gives ASUS Transformer 3 Pro desktop-grade graphics performance, turning it into a VR-ready, 4K UHD gaming powerhouse.
AVAILABILITY & PRICING
ZenFone 3 will be available from August 17, 2016 at a starting price of INR 21,999 on all major e-commerce sites such as Flipkart, Amazon, Snapdeal, Paytm, ShopClues, Tata CLiQ and in chain store – Sangeetha Mobiles. It will also be available at all leading retail stores across India before the end of August 2016. ZenFone 3 Deluxe, ZenFone 3 Ultra and ZenFone 3 Laser will be available from September 2016 across all major e-commerce sites and leading retail stores & Asus Exclusive Stores across India at the following prices:
ZenFone 3 Deluxe – starting from INR 49,999
ZenFone 3 Ultra – INR 49,999
ZenFone 3 Laser – starting from INR 18,999
ZenBook 3 and Transformer 3 Pro will be available from October 2016 onwards across all major e-commerce sites like Flipkart, Amazon, Snapdeal and all Asus Exclusive Stores & leading retail stores across India at the following prices:
ZenBook 3 – INR 1,47,990
Transformer 3 Pro – INR 1,44,990
SPECIFICATIONS – ZENFONE 3
ZenFone 3
Model
ZE520KL (5.2”) / ZE552KL (5.5”)
Buyer profile
Feature-packed, for users who want premium features at a great price.
Operating System
Android 6.0 Marshmallow
With ASUS ZenUI 3.0
Display
5.2 / 5.5-inch Super IPS+ LCD, 1920×1080
75.6% (5.2”) / 77.3% (5.5”) Screen to Body Ratio, up to 600nits brightness
Construction
Front and rear Corning Gorilla Glass panels with “2.5D” contoured edges and metal frame
Processor
Qualcomm Snapdragon 625
Octo-core – 14nm
8×2.0GHz ARM Coretex A53
GPU
Adreno 506
RAM / Memory
3GB RAM / 32GB Memory (5.2”)
4GB RAM / 64GB Memory (5.5”)
Main Camera sensor
16MP ASUS PixelMaster 3.0 Camera (Sony IMX298 sensor)
Main camera features
ASUS PixelMaster 3.0 camera:
f/2.0, 6-element Largan lens
0.03 second TriTech Autofocus (Contrast / Phase / 2nd Gen Laser)
4-axis photo OIS
3-axis video EIS
Color correction sensor
Dual tone LED flash
Front Camera
8MP, 84-degree wide view
Wireless
WIFI 802.11ac
Up to Cat 7 LTE
5G/2.4G
MiMO Wi-Fi
Fingerprint sensor
Rear sensor
5-finger registration / 360 degree recognition / 0.22 second unlock
Connectivity
4G with support for Reliance Jio VoLTE
Bluetooth 4.2
Type-C USB 2.0
SIM / SD slots
Slot 1: Micro SIM (4G)
Slot 2: Nano SIM (3G) or Micro SD (supports up to 2TB)
GPS
GPS, AGPS, GLONASS, BEIDOU
OS
Android M – 6.0 with ZenUI 3.0
Audio
Hi-Res Audio support
New 5 Magnet Speaker
NXP Smart AMP
Battery
2650 mAh (5.2”)
3000 mAh (5.5”)
Dimensions
146.87 x 73.98 x 7.69mm (5.2”)
152.6 x 77.4 x 7.7mm (5.5”)
Colors
Shimmer Gold / Sapphire Black / Moonlight White
Weight
144 grams (5.2”)
155 grams (5.5”)
Accessories
USB Cable Type C, ZenEar, Adaptor, User Manual & Warranty Card
Product website
http://www.asus.com/Phone/ZenFone-3-ZE520KL/ (5.2”)
https://www.asus.com/Phone/ZenFone-3-ZE552KL/ (5.5”)
SPECIFICATIONS – ZENFONE 3 DELUXE
Model
ZS570KL
Buyer profile
For buyers who want to express themselves with a premium handset that has the very best features but not from the usual brands.
Display
5.7-inch Super AMOLED FHD, 1920*1080
79% Screen to Body Ratio, 3,000,000:1 contrast ratio
Construction
Full aluminum alloy unibody with “invisible antenna”
Processor
Qualcomm Snapdragon 820/821
Quad core – 14nm
4x 2.4GHz 64-bit Qualcomm Kryo
GPU
Adreno 530
RAM / Memory
6GB RAM / upto 256GB Memory with UFS 2.0
Main Camera sensor
23MP ASUS PixelMaster 3.0 Camera
(Sony IMX318 sensor)
Main camera features
ASUS PixelMaster 3.0 camera:
f/2.0, 6-element Largan lens
0.03 second TriTech Autofocus (Contrast / Phase / 2nd Gen Laser)
4-axis photo OIS
3-axis video EIS
Color correction sensor
Dual tone LED flash
Front Camera
8MP, 84-degree wide view
Wireless
WIFI 802.11ac
Up to Cat 13 LTE , 3CA
5G/2.4G
MiMO Wi-Fi
Fingerprint sensor
Rear sensor
5-finger registration / 360 degree recognition
Connectivity
Bluetooth 4.2
Type-C USB 3.0
SIM / SD slots
Slot 1: Micro SIM (4G)
Slot 2: Nano SIM (3G) or Micro SD – support up 128 GB
GPS
GPS, AGPS, GLONASS, BEIDOU
OS
Android M with ZenUI 3.0
Audio
Hi-Res Audio
New 5 Magnet Speaker
NXP Smart AMP
Bundled ZenEar S earphones with Hi-Res Audio support and fine-tuning by DTS
Battery
3000MAH with QuickCharge 3.0
Colors
Glacier Silver
Sand Gold
Titanium Gray
Product website
https://www.asus.com/Phone/ZenFone-3-Deluxe-ZS570KL
SPECIFICATIONS – ZENFONE 3 ULTRA
Model
ZU680KL
Display
6.8-inch FHD IPS LCD
79% Screen to Body Ratio
Construction
Full aluminum alloy unibody with “invisible antenna”
Processor
Qualcomm Snapdragon 652
Octo-core – 28nm
4×1.8GHz ARM Coretrex A72
4×1.4GHz ARM Coretex A53
GPU
Adreno 510
RAM / Memory
4 GB RAM / 64 GB Memory
Main Camera sensor
23MP ASUS PixelMaster 3.0 Camera
(Sony IMX318 sensor)
Main camera features
ASUS PixelMaster 3.0 camera: f/2.0, 6-element Largan lens, 0.03 second TriTech Autofocus (Contrast / Phase / 2nd Gen Laser), 4-axis photo OIS, 3-axis video EIS, Color correction sensor, Dual tone LED flash
Front Camera
8MP, 84-degree wide view
Wireless
WIFI 802.11ac
Up to Cat 6 LTE
Fingerprint sensor
Below-screen sensor
5-finger registration / 360 degree recognition
Connectivity
Bluetooth 4.2
Type-C USB 2.0
SIM / SD slots
Slot 1: Micro SIM (4G)
Slot 2: Nano SIM (4G) or Micro SD
–
• Both Nano SIM card slots support 4G /3G / 2G network band. But only one Nano SIM card can connect to 4G service at a time.
GPS
GPS, AGPS, GLONASS, BEIDOU
OS
Android M – 6.0.1 with ZenUI 3.0
Audio
Hi-Res Audio
Dual New 5 Magnet Speaker
NXP Smart AMP
DTS Headphone:X 7.1
DTS HD Premium Sound
Bundled ZenEar S earphones with Hi-Res Audio support and fine-tuning by DTS
Video processor
ASUS Tru2Life+ featuring PixelWorks 4K TV-grade image processor
DisplayPort over USB Type -C
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