A wonderful opportunity and an eye opening experience at the scent-sational journey at IFF. Thanks to Sasa and IFF for the collaboration and inviting me to join this scentsational journey.
Let’s take a look of the IFF : International Flavors & Fragrances
So many fragrances!!!
Scent is something that triggers our daily mood. A beautiful scent leaves as a good impression of the person and a awesome smell makes us go ” yikes! ” and might even spoil our day.
An introduction of the scent in which we are about to experience, from hair products, soap, fabric softener, fine fragrances.
There is so much in depth for us to understand about fragrances and scent we smell in our daily life . so we will be in groups to the different stations.
Starting with the hair section . i guess it is pretty true about how we choose our hair shampoo. fragrances play an important part in the selection
From the hair wash cycle, the test after which how long the scent will stay with the hair throught various consumer hair wash habits.
China :
and i love L’oreal shampoo
The wonderful people from IFF, all from different countries, adiversified workforce.
Welcome to the personal wash category
scent portfolio promotions :
There is also scent for men. more and more men are concern on how they smell.
Fabric care and softener. This is very important section as i love how much my clothes smell
i am so attentive because i am pretty choosy on the softener i bought.
More “training” for our nose to smell well before we start making our own fragrances.
Before we start creating the fragrances . more insight is shared.
“Scent can be very abstract and can be like an art. ” And our group is making the fragrances . we prefer more floral. And glad that jielin is equipped with lab skill, so our fragrances is made with her help.
(photo credit to sasa)
Fragrances can also made a person smell elegance :)
Scents in the City” from 3 Oct to 16 Nov to make them more exciting. Shoppers enjoy 20% off 23 participating fragrance brands, and 10% off the other brands in stores.
” A woman’s perfume tells you more about her than her handwritting” – Christian Dior
SASA VIPs or Citibank cardholders can enjoy additional 5% discount on storewide fragrances.
And my favourite fragrance is: Issey Miyaki Rose! ( i would love this if you give it to me )
Shoppers will receive a $10 Voucher* with nett purchase of $100 worth of fragrances.*Valid for next storewide purchase of $50. Terms and conditions apply
Major fragrance dealers like Coty Prestige, Estee Lauder , ITF S.P.A, Kenzo, Luxasia, Marina de Bourbon, Mauboussin, Mercedes-Benz, P&G Prestige and Issey Miyaki will be part of this campaign as well.
Furthermore, Four of Singapore’s most influential bloggers, QiuQiu, Melissa Celestine Koh, Yina Goh and Yutaki, are Sasa’s SCENT AMBASSADORS.Look out for their appearance at Jurong Point SaSa Store and Wisma Atria SaSa Store.
There will be games where you can win vouchers, beauty products or fragrances.
Hashtag #scentsinthecity and #sasasingapore on your Facebook or Instagram (remember to set it to public!) when you take a photo with your favourite bloggers to redeem a free fragrance vial.*Only 200 pieces available per session so don’t hesitate!
*1 vial per shopper per day. Terms and Conditions applies.
More details can be found at SaSaSG Facebook page.
And all of us who are there !
Signing off here, xoxo, Ginevi
http://www.facebook.com/ginevi