When Yahoo acquired Tumblr a couple of months ago users of the platform had two main concerns. First, that Yahoo would introduce ads to the platform, and second, that it would limit access - or do worse - to adult or NSFW blogs hosted by the service.
Ads were introduced not long after the acquisition, and it appears that Yahoo made changes recently in regards to adult and NSFW flagged sites on Tumblr as well.
Tumblr makes a distinction between adult and NSFW flagged sites, with the latter containing occasional nudity or mature-oriented contents, and the former containing substantial amounts of those contents.
The flag determines what is happening to the blog under the new rules:
Unflagged Blogs
NSFW Blogs
Adult Blogs
Posts appear in tag pages and search pages for logged-out users
x
Posts appear on tag pages when your followers browse in "Safe Mode"
x
x
Posts appear on tag pages when other users browse in "Safe Mode"
x
Posts appear in mobile apps for your followers
x
x
x
Posts appear in mobile apps for other users
x
Blog indexed by third-party search engines
x
x
Blog indexed by Tumblr search
x
x
As you can see from the table above, consequences are more severe for blogs flagged as adult, as they are not indexed by search engines or Tumblr search anymore, and also do not appear on tag pages for logged out users or logged in users if Safe Mode is enabled (which it is by default).
When you try to open a link pointing to a tag that mostly leads to adult contents, or a blog flagged as adult, then you may receive no search results at all or may not be able to open the blog if you are not logged in, or if you are logged in but have Safe Mode enabled.
This means basically that your only chance of accessing adult blogs on Tumblr, and adult is used widely here as it may include educational blogs for example, is to use a Tumblr account with Safe Mode disabled. In other words, if you do not have a Tumblr account, you cannot access adult contents anymore on the site.
Disabling Safe Mode
To turn off Safe Mode, open the Tumblr Dashboard by following the link directly, or by opening the settings and then Dashboard after signing in manually on the site.
Locate the "Browse tag pages in Safe Mode" and uncheck the option. Click the save button afterwards and you should be able to access NSFW and adult blogs and tag pages again on Tumblr.
While it only mentions NSFW blogs, it enables access to both NSFW and adult blogs.
Appeal
If your blog has been flagged by mistake, you can appeal the decision by sending an email to the service's Trust & Safety team.
You do need to include information, including an explanation why you think that your blog was mistakenly flagged, in the email.
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