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AdXcel, Altrooz, Appia, Kochava, and Liquid partner to bring collective intelligence to mobile ad space; invite ad networks and publishers globally to join the Collective SANDPOINT, Idaho – September 23, 2015 – Five mobile advertising industry heavyweights...

Macy's is a mobile role model Registration is open for the third annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev...

Caption: Kochava measures mobile ad marketing. Source: Kochava in the wake of a shake-up with Facebook’s mobile analytics firms, Kochava is launching a new version of its own platform for measuring the effectiveness of mobile ads. Facebook recently...

“The most successful advertisers are those who are able to measure their audience value and can allocate marketing spend based on ROI,” says Stephanie Pilon, the recently appointed senior sales manager UK at adjust. She has a point, because the key question...

CYNOPSISDIGITAL 09.02.16 Good morning. It’s Friday September 2, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Geotag: Geotags are directional coordinates that can be attached to pieces of online content. For instance,...