MY MAKEUP, BELLA NAIJA AND NDANI TV PRESENT “BEAUTY UNMASKED” AT SOCIAL MEDIA WEEK LAGOS 2014
Event Will Feature Africa’s Top Beauty Bloggers, YouTube Vloggers and Instagram Influencers Who Are Changing the Way African Women View Beauty
Lagos, Nigeria (February 18, 2014) – This week, over 30,000 African tech and new media enthusiasts will converge on the continent’s most populous city, Lagos. Young African women like Jackie Aina who is known on YouTube as (@LilPumpkinPie05) will join a clan of African beauty bloggers, vloggers and influencers at this year’s event. Jackie will be participating on a panel discussing future trends in the Nigerian beauty industry with Bella Naija’s Beauty Editor, Jennifer Obiuwevbi (@BellaNaijaStyle); Celebrity Makeup Artist, Joyce Jacob (@JoyceJacob_JJB); Beat 99.9 FM OAP, Gbemi Olateru-Olagbegi (@GbemiOO); Celebrity Makeup Artist, Theodora Mogo (@dorannebeauty) and beauty bloggers Ezinne Alfa (@BeautyinLagos) and Dinma Umeh (@ThatIgboChick).
Bukky Kinoshi and Temitayo Sojebe, Co-Founders of My Makeup & Co. (@MyMakeupNG), a young, beauty company that is introducing edgy and cool makeup brands to Nigerian consumers organized this year’s panel. The goal of this panel is to empower Nigerian women by discussing how Nigerian social media stars are redefining beauty and determining trends while promoting self-acceptance. The panel will also highlight current misconceptions around “beauty” in Nigeria and the Diaspora. Lastly, it will explore how content curators can determine trends on social media while incorporating tradition and culture.
WHO:
MY MAKEUP, BELLA NAIJA AND NDANI TV
WHAT:
PANEL “BEAUTY UNMASKED: Connecting Beauty Ideals of The Past to the Beauty Revolution of the Future”
WHEN:
Friday, February 21st, 2014
WHERE: #SMWmaceHub @ Terra Kulture
Plot 1376, Tiamiyu Savage, Victoria Island, Lagos
To register, please visit http://socialmediaweek.org/blog/event/beautyunmasked/
Also, My Makeup will also be hosting a makeup masterclass with LA based Makeup Artist, Jackie Aina on Saturday, February 22nd , 12pm at A White Space Lagos (58 Raymond Njoku, Ikoyi, Lagos). At the full-face makeup demo class, attendees will learn flawless foundation techniques, how to highlight/contour and Jackie’s beauty secrets. Jackie will also discuss how to use social media to expand your brand. To register, please visit: http://www.beautyrevolutionng.com/shop/beauty-unmasked-masterclass-a/
SMW Lagos is only in its 2nd year and has already claimed its place as the largest, tech, new media and business conference on the continent of Africa. It attracts some of the continents most forward thinkers, brands, learners and creators. Lagos is the second fastest growing city in Africa and according to global management consultant firm McKinsey, will have consumer spending of $25 billion or more by 2020. With attendees from across Africa and around the world, SMW Lagos explores a wide range of topics including education, business, beauty, fashion, entertainment, technology, art, banking and politics.