New York: In April, MJSA will launch a new benefit designed to help its members promote their latest finished-jewelry lines and designs to retail customers.
The MJSA Retail Link will be a biannual print and digital publication distributed to more than 20,000 retailers of all sizes, from small independents to major chains, including Kohl’s, Macy’s, Wal-Mart, and Nordstrom. All MJSA standard-level members will be entitled to a free placement, consisting of an image, descriptive text, and key points such as delivery times and terms, selling points, and customization options. It will also include articles on current fashion/consumer trends and tips for customization.
“Our members have told us that what they most want from MJSA is for us to connect them with customers,” says MJSA President/CEO David W. Cochran. “While our shows and other publications—including MJSA Expo New York and MJSA Journal—primarily connect manufacturers and designers with suppliers to the trade, the Retail Link will focus on the other side of the supply chain, providing a convenient way for retailers to see our members’ finished jewelry. And you can’t get more cost effective than free—just mailing a small postcard to 20,000 people would cost thousands of dollars in postage alone.”
The free product placements, as well as discounted advertising opportunities, will be available to MJSA Standard members only.