Every company in the world is striving to give off the perfect brand image. With so much competition throughout the world, brand image has become incredibly important. If you have a company that gives off a great brand image, customers are much more likely to pay a premium price for products and services.
Of course, this is not something that is built up over night. Brand image is something that takes years to build. One thing to remember is that although it does take years to build, it can be ruined within a matter of days.
How Do New Vehicles Help?
First impressions are everything. If you run a refrigerated food delivery company, customers want to see that your vans are clean and maintained well. They want to ensure that their products do not become contaminated by the time they reach the end consumer.
That being said, if they see you have a fleet of brand new vehicles, they know that you have a reliable delivery system. Imagine if you turned up in an old and dirty van. This is not likely to give them the confidence that they need in order to pay your company.
Branding comes from when consumers see your logo and company name over and over again.
If you are on the roads every single day, then you should be promoting your brand. How? Sign writing on your company vehicles is the best way. You will be able to get noticed, even when you are not trying. Sign writing is an extremely cheap and effective way of getting your business noticed. If there is an avenue to market your business, then you should definitely be using it.
You will be creating the best first impression possible. Not only are you turning up in extremely great looking vehicles, but they are covered in signage for your company. This gives an extremely professional brand image.
But They Cost Too Much, Don’t They?
Just because you are looking to acquire brand new vehicles to add to your fleet doesn’t mean that you will have to purchase them with cash. Most dealerships will offer a huge range of options.
Leasing is incredibly popular throughout the world and there is a wide range of tax advantages associated with leasing packages. Most accountants will suggest that leasing vehicles is going to be the much better option in comparison to buying them outright with cash.
What Else Should You Consider?
Although you can lease a vehicle and not pay cash, it will still be expensive. You need to make sure that these vehicles are only being used for the purposes that they were intended for. A lot of employees will take their company vehicle home. You don’t want them racking up extra miles, as this can be incredibly costly. This is why a lot of companies will now inform their employees that each vehicle has a vehicle tracking device fitted. This will ensure that if an employee does use the vehicle outside of work, they will get caught and they will need to explain themselves.
About the Author:
Alex is a writer that focuses his time and attention on writing for high profile blogs on the internet. He has been writing for blogs since 2007 and during his time online, he has had over 100 pieces published on over 50 different blogs. He writes about niches such as fleet management, business and finance.