We were excited to have Bill Hanifin join us this year at GSummit. Bill is the Engagement Solutions Director at Hanifin Loyalty. Below are his bio, video and slides from GSummit SF 2014:
Bill Hanifin is Managing Director of Hanifin Loyalty, focusing his work at the intersection of data-driven marketing, payment products, and marketing technology. While creativity and innovation are part of what he promises to clients, the highest objective of his work is to transform thought leadership into practical marketing solutions which can be successfully executed to build competitive advantage in the marketplace. In addition to leading Hanifin Loyalty, Bill is:
• Publisher of the Loyalty Truth blog, a unique source of independent and unbiased insights in customer centric marketing
• Co-Founder of the Customer Strategy Network, a global alliance of independent CRM and loyalty marketing practitioners
• North American Contributing Editor for The Wise Marketer, a global publication covering the loyalty marketing industry
• Member of the Retail Wire Brain Trust
Follow Bill on Twitter @billhanifin
Bill’s GSummit SF 2014 Talk - Beyond the Transaction: Loyalty’s Next Act is Gamification
Video – Buy Now!
*All videos will be posted by June 27th
*Attendees receive free video access
Slides
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Watch GSummit SF 2014 videos on-demand from our partner FORA.tv
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