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Harry Potter Fans Win Battle Against Child Slavery
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All Warner Bros. Potter-related chocolate will be 100% Fair Trade certified.
By Rachel HaasAfter four years of organizing, Harry Potter fans have convinced Warner Bros. to avoid any wizarding world-related chocolate products that are not 100% "UTZ or Fair Trade certified."
The Washington Post reports that a letter to Andrew Slack, the founder of the Harry Potter Alliance, from Joshua Berger, the company’s president for Harry Potter Global Franchise Development, said, “By the end of 2015, and sooner when possible, all Harry Potter chocolate products sold at Warner Bros. outlets and through our licensed partners will be 100-percent UTZ or Fair Trade certified."
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Since Slack and his co-founders created the Harry Potter Alliance in 2005, the group has started a massive book drive and made videos protesting Walmart. They were inspired by author J.K. Rowling's own experiences with poverty and how they influenced the overwhelmingly popular Harry Potter novels.
This most recent decision regarding Warner Bros. chocolate products stemmed from conversations with the Alliance devotees who want to see the franchise follow the same moral compass of its hero.
“If ‘Harry Potter’ [as a franchise] were to be in alignment with the values of Harry Potter [himself], it could be a real symbolic and coherent victory,” Slack said. ”‘Harry Potter,’ more and more, is becoming a classic, and one that children are growing up on, with all seven books having been written. It’s part of the culture. It represents righteousness, nobility, love, so much beauty and a place of safety that people go to, and moral authority. If the ‘Harry Potter’ brand were to move something like fair trade, it would be making a statement that not only is the ‘Harry Potter’ brand a cut above the rest but that [other franchises] have to catch up to it.”
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The Alliance launched the campaign in October 2010, working alongside author John Green and anti-slavery groups Free 2 Work and Walk Free, with Rowling also behind the initiative. "After the company sent the alliance its sourcing guidelines, [Free 2 Work] reviewed the practices of the supplier for the chocolate sold at the Wizarding World of Harry Potter, Universal Parks & Resorts’ themed area," says the paper. "Free 2 Work gave the company an F, largely because transparency issues prevented auditors from determining if the producers met Warner Bros.’ stated standards."
Score one for the fans. 
Rachel is a freelance writer for IGN. You can follow her on Twitter at @haasrachel.
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