Working with US mobile startup Victorious to connect with fans and make money from ads and in-app purchases
Comedian Ryan Higa, make-up artist Michelle Phan and boy-band Boyce Avenue are among YouTubes most popular stars, with 12.4m, 6.6m and 5.8m subscribers respectively on their channels.
Now theyre among the first YouTubers to partner with a new US-based startup called Victorious, co-founded by YouTubes former head of creator development and management, to launch their own mobile apps.
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