Sony mobile has just announced E3, Z3, Z3 Tablet compact, Smartwatch 3 and Smartband talk, at the IFA consumer electronics show in Berlin, Germany. Sony Corporation (“Sony”) is unveiling a wide range of new products that deliver uniquely Sony user experiences based on its ethos of “inspiring and fulfilling people’s curiosity around the world, and generating emotional value.”
“Each of our latest Sony products seeks to do more than just deliver new functionality, but actually change the way you interact with technology, and the way it integrates into your life. We seek not only to meet your needs, but through our Kando-inspiring technologies move you emotionally, and elevate your experience to new heights,” said Hirai.
During the press conference Hirai also unveiled “Life Space UX” for the first time in Europe. An entirely new approach to the user experience and product creation, Life Space UX leverages the user’s surroundings and living space to enable content to be enjoyed more naturally and in entirely new ways. At IFA Sony is showcasing the evolution of the concept from its first unveiling at the International Consumer Electronics Show held in the U.S. this past January.
Kunimasa Suzuki, President and CEO, Sony Mobile Communications demonstrated how Sony is bringing together the best of its technologies in its mobile product lineup, led by the “Xperia Z3″ which connects to PlayStation 4(PS4) through PlayStation App or PS4 Remote Play application. Suzuki also announced Sony’s latest SmartWear products, that integrate with its mobile products to allow users to record their daily activities and enrich their lifestyles.
Products unveiled at IFA in Berlin include:
Xperia Z3, Xperia Z3 Compact
Sony’s new flagship smartphones combine the best Sony technologies including its camera, camcorder and audio technologies, together with the world’s first immersive PS4 gaming experience on a smartphone through PS4 Remote Play.
With its large 5.2 inch display, Xperia Z3 incorporates a rounded aluminium frame and tempered glass panels, providing a slim, light body measuring just 7.3mm in width and weighing only 152g. This dust-tight and waterproof (IP65/68) powerhouse blends beauty with function. It is available in a range of colors: white, black, copper or silver green.
Xperia Z3 Compact is perfect for one-handed use with a rounded liquid reflection frame and tempered glass panels for an elegant premium finish, and measures just 129g in weight. It is also dust-tight and waterproof (IP65/IP68). It is available in a range of four colors: white, black, orange and green.
Both models leverage Sony’s advanced camera technologies such as its 1/2.3″ Exmor RS for mobile CMOS image sensor, BIONZ for mobile processing engine and the new 25mm wide-angle Sony G-Lens, that combine to generate photos and videos in sharp and vivid detail. ISO 12800 sensitivity and Sony’s enhanced SteadyShot technology minimize noise and blurring, while delivering enhanced exposure and brilliantly vivid colors.
In terms of audio, both models deliver High-Resolution audio output directly via the headphone jack, and also feature Sony’s unique DSEE HX technology which upscales the fidelity of low-res music files (MP3, AAC) to near High-Resolution quality, ensuring that extremely high audio quality can be enjoyed anytime. Furthermore, they both feature digital noise cancelling capability built-in, reducing ambient noise by up to approximately 98%.
Sony is also enabling users to enjoy the immersive PS4 gaming experience on the screens of their Xperia smartphones by expanding PS4 Remote Play.
Xperia Z3 and Xperia Z3 Compact are scheduled for launch in Japan and other regions this Autumn.
Xperia Tablet “Xperia Z3 Tablet Compact”
The world’s slimmest and lightest (6.4mm and 270g) compact tablet. It incorporates a rounded frame for easy one-handed use, integrated with a reinforced FRP panel, to create an elegant finish consistent with the design concept of the Xperia Z3 and Xperia Z3 Compact smartphones. It is also dust-tight and waterproof (IP65/68)
Xperia Z3 Tablet Compact is the world’s first tablet to offer PS4 Remote Play, enabling users to enjoy the PS4 gaming experience on its large, 8 inch screen. The TRILUMINOS display for mobile with Live Color LED provides a wide palette of rich natural colors for the sharpest images, and a viewing experience full of depth and reality when playing games or watching movies.
In terms of audio, Xperia Z3 Tablet Compact delivers High-Resolution audio output directly via the headphone jack, and also features Sony’s unique DSEE HX technology which upscales the fidelity of low-res music files such as MP3 to near High-Resolution quality, ensuring that extremely high audio quality can be enjoyed anytime. Furthermore, its built-in digital noise cancelling capability reduces ambient noise by up to approximately 98%.
Functionality available on Xperia Z3, Xperia Z3 Compact and Xperia Z3 Tablet Compact starting from November 2014. PS4 System, DUALSHOCK 4 Wireless Controller, Sony Entertainment Network and high speed internet connection required. Some games may not support this feature. Latest version of PS4 System Software Update required. PS4 Remote Play Application required on Xperia.
In compliance with IP65 and IP68, the Xperia Z3, Xperia Z3 Compact and Xperia Z3 Tablet Compact are protected against the ingress of dust and are waterproof. Provided that all ports and covers are firmly closed, they are dust tight and protected against low pressure jets of water from all practicable directions in compliance with IP65 or can be kept under 1.5 m of fresh water for up to 30 minutes in compliance with IP68.
Silver and green available in select markets only.
Maximum of 96KHz/24 bit fidelity
Xperia E3
Xperia E3 shares the same premium design style as Sony’s latest flagship Xperia Z3 series and is available in a range of striking colors including white, black, lime and copper. It feature a scratch-resistant 4.5 inch screen, Xperia E3 is made to handle everyday wear, and keep it looking smart for longer. It is equipped with a 5-megapixel camera and Sony’s creative camera apps to add creative fun to photos and videos. Xperia E3′s ‘shake to start’ app enables users to customize shortcuts to their favorite apps and access them with just a flick of the wrist. Its powered by Qualcomm Snapdragon 400 processor with quad-core 1.2GHz CPUs and long lasting battery with Battery STAMINA Mode keep users connected for longer, enabling them to enjoy entertainment on the go.
SmartWear
Sony is also launching new SmartWear products, which can be used in combination with compatible smartphones, tablets and dedicated applications to record users’ daily life data via “Lifelog”. Using a variety of sensing technologies, Sony SmartWear products enable users to log both their motional activities, such as the number of steps they take, movements they make, and sleep patterns, as well as emotional activities such as pictures they take, music they listen to, calls, messages, and precious memories they’d like to remember. Lifelog app enables the user to visualize how they have spent the day and gain hints on how to further enrich their daily lives.
With GPS and 4GB storage memory built in, SmartWatch 3 supports Android Wear by Google to not only deliver useful information and services based on the user’s latest activities, but also enable communication and entertainment including music to be enjoyed remotely, even when the user is away from their smartphone.
SmartBand Talk is equipped with a curved, always-on e-paper display, to enable hands free calls and voice commands. Its intuitive voice controls enable users to instantly check their Lifelog status with just a glance of their wrist. SmartWatch 3 and SmartBand Talk will be rolled out globally starting this Autumn
Sony will further its range of SmartWear products, such as Smart Tennis Sensor, which attaches to the base of the user’s tennis racket and visualizes every shot on their smartphone, and its prototype SmartEyeglass – transparent lens eyewear which superimposes useful information onto the user’s field of view.