NOCQUA Adventure Gear Provides New Accessories for Hot Sport of Stand up Paddleboarding
RALEIGH, N.C. (July 31, 2013) – French/West/Vaughan (FWV), one of the nation’s leading independent public relations and brand communications agencies, today announced it has been selected by NOCQUA Adventure Gear as its public relations and marketing partner. NOCQUA produces innovative lighting products for watersport and outdoor enthusiasts.
Headquartered in Winston-Salem, N.C., NOCQUA launched earlier this year around the company’s flagship product, NOCQUA 2000. A multi-purpose LED lighting system that attaches to a stand up paddleboard, kayak or canoe, the new product allows paddlers and others to experience their favorite sports in a whole new light. The company’s mission is to make outdoor enjoyment accessible for everyone.
“We’re excited about the opportunity to work with NOCQUA Adventure Gear to bring a cool accessory, in an already cool category, to market,” said FWV President David Gwyn. “Stand up paddleboarding is the fastest growing watersport out there, and we believe we can leverage its popularity to help make NOCQUA Adventure Gear a huge success."
NOCQUA’s products are designed for multi-sport athletes and engineered specifically for watersport enthusiasts. The company strives to be a leading marketer and innovator of unique specialty watersport products. The NOCQUA team hopes customers will use their products as a means to connect with the environment around them and create new shared experiences with family and friends. FWV will provide national public relations support for the company and its growing line of products, along with local support surrounding events such as the “Race the Lake of the Sky” paddleboard tournament in Lake Tahoe, Calif. and Outdoor Retailer tradeshow in Salt Lake City.
“The NOCQUA 2000 is a game-changer for paddlers, kayakers, canoers and other watersport lovers, and we’re confident that French/West/Vaughan can help us successfully reach these target audiences,” said Billy Rossini, company founder and product inventor. “We’re looking forward to working with the agency to catapult NOCQUA Adventure Gear and our products into the public eye.”
The NOCQUA 2000 made its debut at the 2013 Carolina Cup stand up paddleboard competition in Wrightsville Beach, N.C. in April, attracting the attention of paddleboard industry publications including Standup Paddle Magazine and SupTheMag.com.
About French/West/Vaughan
French/West/Vaughan is the Southeast’s leading public relations, public affairs and brand communications agency, independent or otherwise. National, international and local clients represented by the agency include Nathan, Wrangler, Justin Boot Company, The Jimmy V Foundation, Arena Performance Swimwear, SKINS compression wear, Peter Millar, Wilmington and Beaches CVB and Moe’s Southwest Grill restaurants. The agency also offers award-winning advertising, graphic design, media planning and placement, and digital and social media marketing and monitoring services for a wide range of clients. Headquartered in Raleigh, N.C., FWV also has offices in New York City, Los Angeles, Tampa and Dallas. For more information, please visit www.fwv-us.com.
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