Setting Up a Sales Session in Gallery Designer
In this video we will show you how to get set up for a sales session. For each session it will probably take you about 5-10 minutes to get set up.
If you haven’t already, create a project for your client with the edited JPEGs from Lightroom or your favorite photo processor.
Be sure to set up your retail pricing before your client gets to your studio. These are the prices you’ll charge your client, not the prices from your lab.
Next, create a Gallery Design. In this process, choose the lab you want to use. If you might sell two different products from two different labs, no problem just create a second Gallery Design. Your project will keep track of client selects, so you won’t create any confusion down the road with more than one Gallery Design.
If your client has sent you a photo of a room in their house, import that now. After selecting that photo, measure anything in the photo that is close to the back wall (you will need this information from your client). Now choose the auto design area (you want to make sure the area is ONLY on open wall space).
Now you are ready!
Running a Sales Session
**video coming soon!**
The very first thing you want to do is play your clients a slideshow set to music. The old adage is “if they are crying, they are buying.” Experts recommend that you choose to Randomize the image order. 25-40 images for a slideshow is probably best. If you have more images in your project, you can tag some of them as favorites and choose to run a slideshow with only these favorites.
The next step is to get verbal commitment to images they are interested in having on a wall, in a print or in an album. Double click on any photo or click on this icon to open up the image browser. If you have already favorited images for your slideshow, you can now select all and un-favorite all of them. At this stage you can go through the images one by one, or compare them if the client is trying to choose between two images. If you are dealing with just one family and one purchasing member, you can use the favorite tag. The easiest way to do this is with the up and down arrows. Up will favorite a photo and move to the next. A down arrow with un-favorite and move to the next. The left and right arrows will move left and right. If you are dealing with two or more families purchasing from the same session (for example mom and grandma) you can use the stars or the categories. Stars are available using the 1 through 5 keys on your keyboard. Categories are available only buy using the mouse.
Once the client has chosen their favorites, now is time to design a few wall collages and have them commit to the ones they want to buy. Filter your image well to be only the images that the client has chosen. Using the wall mockups as well as the view at actual size can help this. You can also click on the calculator to view live pricing during this process. Click the green arrow to designate which wall galleries they want to purchase.
To increase sales, I would then offer to take the remaining images and put them in an album. You can then jump into Album Builder and quickly design an album.
Now, open your Client Invoice Form in Adobe Acrobat and fill out their order. Have the client sign off on it and the sales session is done.
Deep Dive Tutorials
Keyboard Shortcut PDF
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