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Frontline. Frontline is the venture firm that facilitates frictionless transatlantic expansion, via our European Seed fund and U.S. Growth...

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The Why and How of Split Testing for Bloggers
via themarketingdeviant

This is a guest contribution from Michael Johnston, co-founder of MonetizePros.com. Split testing has become an absolute must for anyone running an e-commerce site or driving PPC traffic to a landing page. The benefits of disciplined experimentation...
Newsletter Signup: How to get subscribers without being annoying
via seoandy

This article was originally posted on Boagworld by Paul Boag. For many of us, newsletter signup is a key metric we track. After all, if we can get people to signup for our newsletter then we can keep our brand in their mind. That means they will think...
Author Newsletters: 6 Tips for Smart Strategies
via jamigold

Approximately seventy bajillion new books are released every day (give or take a few bajillion *smile*). That means our newly released books might have a hard time being noticed on retailers’ sites, such as Amazon, Kobo, or iBooks. We often have to...
Newsletter Signup Tactics
via elizabethspanncraig

by Elizabeth S. Craig, @elizabethscraig Writers read a lot about the importance of our author newsletter. Industry expert Jane Friedman explains it well in her post “Email Newsletters for Authors: Get Started Guide“: “Emails can’t be missed like a...
How to Optimize Landing Pages Based on Your Campaign Goal
via instapage

Show Me The 35 Best Landing Page Tips Despite the trend for creating buyer personas and their well-documented benefits, optimizing and tailoring landing pages for different campaigns and audiences is an aspect often overlooked by marketers. Landing...

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