Firstly, being able to convey your messages right with your targeted prospects and thus pursuing them to subscribe into your list is very much beneficial for your long term list building mission, therefore, you will need to develop an eye-catching and highly converting squeeze page.
By providing solid information, and relevant content, you will quickly begin to set up credibility with your subscribers and built-up a good reputation. Declaring yourself as the expert for anyone who interested in seeking for the high quality information and giving exceptional value is extremely essential for you.
Please keep this in mind when creating your squeeze page; a squeeze page is NOT designed to sell anything naturally. Its primary task is to help converting your visitors into confirmed subscribers.
If you are using GetResponse or Aweber autoresponder services, you may easily build the opt-in form from the user admin dashboard and they even includes the plugin for use on the wordpress blogging platform.
To help you making the most effective squeeze page possible, here is a quick overview of the most important aspects that you need to include in your own squeeze page:
1. Compelling and Attention Grabbing Headlines
The headline of your squeeze page should be the very first thing that your visitor sees and therefore it needs to attract their attention, draw them in, generate subconscious, making them have more curiosity and keep them focused long enough to eventually become a confirmed subscriber of your mailing list.
Your headlines text size should be larger than the rest of the text on your page,and for increased exposure, consider adding color to your headline (preferably with H1 tag with red or blue colors in bold works well).
You should consider highlighting your headline and any sub headline that you use. You can use the <h1> and <h2> tags to enlarge your text, which will not only help with capturing attention from your visitors but will also alert the search engine crawlers as the enlarged text is more important on the entire web page.
Center your headline within your template and try to work in your opt-in box so that it is close to the headline itself. If you are using a CSS based squeeze page template, your opt-in box could be placed in a right column or even better to place it just below the headline and outlines with a bullet list of benefits featured
on it.
2. Content/Body
You should keep your content trimmed down so that it focuses only on the most important information that you have to share.
Avoid wordy squeeze pages that offer endless paragraphs of information. Your squeeze page has ONLY one task, to convert visitors into subscribers and so you need to keep it clear, brief and of course, exciting!
You will want to do a couple of split test process for your copy (including lengths) to determine what will increase conversion rates, but in the meantime, here is a quick overview of how to better structure your squeeze page content so that it is easy to read, understand and encourages subscriptions:
a) Use Bullet Points To Highlight Benefits
Bullet points focus on important factors and draw attention to the special aspects of becoming a subscriber of your list.
This is a great way to showcase the benefits of becoming a subscriber, and what they will receive, in return, for their subscription.
b) Retain Focus At ALL Times
Eliminate any external links and keep your squeeze page focused. You want to avoid distractions or in directing potential subscribers to external websites (or even internal pages on your site).
Their ONLY option should be to subscribe to your mailing list. You don’t want to confuse them or deter them from your one objective; that’s to be your confirmed subscriber.
Avoid navigation menus, widgets, plugins, or links to articles. Your squeeze page should be a simple one page long, feature your bullet list, headline, optin box and privacy policy. Avoid any confusion from the information or content that is not needed to grab the attention of your potential subscriber.
c) Strong & Clear “Call To Action”
If you want your squeeze page to effectively recruit new subscribers, you NEED to clearly instruct your visitors to fill out your opt-in form and confirm their request.
Do NOT assume that people know what to do. Remember, not everyone is likely to know how to deal with mailing lists, and so you need to directly instruct them as to how they are able to gain access to your free, high quality offer.
Just on the next step, you will also want to direct them to confirm their request to your list once they have entered in their name and email address. (If you are using a double opt-in mailing list campaign)
If you are using a double opt-in campaign, you will NOT be able to communicate with any of your subscribers who have not verified their request,so make absolutely certain that you are following up and instructing everyone to confirm their email subscription.
(You can do this by automatically directing subscribers to a secondary page on your site that thanks them for subscribing and tells them that the final step is to check their email and confirm their request to join your list by clicking on the confirmation link sent out by your autoresponder system).
Your confirmation page should work just like your squeeze page, keep it clean and simple. Avoid ANY external links at this point because you need your subscriber to follow your instructions instantly, eliminating any chance of them forgetting to confirm.
3. Your Incentive Offer
In order to entice your website visitors into subscribing to your mailing list, you want to really take the time to consider a free incentive to maximize the number of visitors that you can convert into subscribers.
People are often leery about handing over their name and email address to a complete stranger. With so many Email Marketers spamming their lists with useless garbage, web users have become cautious about whose lists they join.
This is why you need to present an offer that is absolutely irresistible.
For the incentive, you could consider offering:
* Free Report
* Free Ebooks with either personal use, resell rights or PLR
* Free Graphic or Template Packages
* Free Tutorials
* Free Sample Chapter (a leak chapter from a paid product)
* Free e-Courses
When deciding on a squeeze page incentive, you want to determine what your target market is actually looking for, and simply giving them a high quality product that they can’t find anywhere else. Be always remembering to offer something that is relevant to your target market.
You can do this with a free report, ebook or a simple e-course that is set up to deliver training tools and resources on a weekly basis.
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