Before going into any details, we will first discuss its affects on Search engine optimization and on Search engine result pages. Then finally we will be covering the below listed points in sequence.
Installation ( Required to prove your authorship and ownership )
Traffic Generation ( Helps in gathering the position of your visitors. Helps in calculating the rank in your desired county )
Back-links ( Both do-follow and no-follow are counted, but usually shows wrong data )
Bounce Rates ( Number of readers and newcomers, who leave your website from the first page itself )
Reviews ( Really necessary to gather information about the quality of your content )
Impact On Search Engine Optimization
I know you are very eager to unveil the methods. But I want to make sure, that whatever you might be doing in-order to improve your Alexa ranking, it is not going to affect your Search engines position in any way. Google doesn’t consider Alexa’s statistics for ranking any domain on SERPs.
Why ? And the simplest answers are listed below :
They don’t calculate the real and trustworthy traffic
They don’t give real ( actually no one gives it ) back-links count
Your position can be easily altered by giving writing Reviews
In the similar manner, the data gathered by Quantcast, Compete and other analytic sites, are not used by Google’s Search bots and Algorithms to rank your website on search results.
Claim Your Site
It’s really important to add the meta data generated by Alexa in your site, else it’s not going to track your site’s activities. Claiming helps to populate the regional, traffic, keywords, positioning and page-load time statistics. This step is really important, since it also verifies you, as authorized owner of your website.
Please remember these steps while proceeding :
Make sure you have used niche related keywords
These keywords should be available in your website’s meta description tag
Try to build good links using theses words as your anchor text.
Installation
Now there are many blogs and websites all round the world, which have good pagerank and high domain authority but has lower Alexa ranking. You should understand that the visitors and readers coming from the browser which doesn’t have Alexa-toolbar installed are not counted at all. Or from your side, the visitors will not be counted ( overall ) from the pages in which Alexa widgets are not added.
Get the widget
Add it to your sidebar or footer area ( in any place which have site-wide effect )
Install the toolbar on your browser
Remember not to edit the code provided to you.
Reviews
Ask you regular readers and subscribers to write a review on your blog. Remember that this data is really important, and it surely help you to improve your Alexa rank. Make sure that people write positive feedback. You can even ask your friends and family members to do this.
Organic Visitors Can Improve Alexa Rank
It’s very simple, the more you get the traffic, the more of them get counted and the better will be your position. Try to bring maximum of organic traffic, since Alexa keeps a close track on the keywords which are bringing those visitors. And this data might help you get better advertisers. Also make sure to add relevant outgoing links.
Now this topic must have some more discussion, and so I am dividing them further in two different topics.
Quality Content Matters
It’s really important to perform good research before posting any article on your blog. Until and unless you look professional to your new visitors, they will never return back. Below I am discussing few of the major points which you should consider while writing any content ( Only those points which can impact your rank )
Make sure that all out going or internal links open in new tab. ( This reduces the bounce rate and increase the time spent by visitors on your site )
Create complete and descriptive posts
Make your articles useful so that your visitors share them and link to them, its like a long-term investment
Add good and descriptive image ( best methods to generate link back )
Use numbering and bullets for expressing your views in points
Building Backlinks
It’s really important that your domain have lots of back-links from highly reputed sites. Try to bring diversity while building links. I mean to say, you can use different sets of anchor text and natural words. You should also bring regular diversity in do-follow and no-follow links. The ratio of 35 is to 75 is really perfect ( respectively ). Also try to create site-wide links with good use of main keywords as your anchor text.
Actually Alexa considers every link. Even if the link is no-follow but if it comes from high profile website, then it may help to increase Alexa rank.
In current Search engine optimization trend it’s really important to bring the variations in the anchor text, else Google panda and penguin ( algorithms ) will consider you as a spammer. Commenting and guest posting can also be a great method to generate good numbers of natural and easy flowing link-backs from highly reputed domains.
It’s important to understand that, you posts will not rank on Google or other search engines, if you just keep building links for your home page. So you should also give importance to inner pages, since they have much better chance to rank on result pages.
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