FOR IMMEDIATE RELEASE
Free Press Release Submission romax.co.uk
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Romax , the direct mail marketing specialists, who have core
competencies in direct mail, print and personalization today announce
how its bespoke approach to campaign execution leads to higher than
average returns via the creative application of use direct response
mail. (Free-Pr-Online.com)
The leadership team at Romax, advise its clients that the execution
only approach is insufficient for generating ROI from direct mail.
Driving performance from any direct response activity requires an end
to end approach to ensuring clear measurable outcomes are identified,
and that the campaign approach ensures that data is effectively
profiled, and that messaging fits with the planned outreach approach
and campaign objectives. Romax’s bespoke and consultative approach
to client campaigns ensures that the customers are guided via a
consultative expert service approach, beyond just executing the
fulfilment of mail orders.
Getting the campaign mix right in the form of data, segmentation and
response offer planning is key in how the campaigns perform. Through
years of industry experience Romax have developed the operating
procedures and quality approaches, to ensure that campaigns are
designed and executed with all the key considerations in mind to
deliver successful and highly responsive campaign results. This was
best demonstrated via a campaign for Emma Bridgewater for personalised
tableware, a case study which is available on the Romax website at
www.romax.co.uk.
Businesses must design for response, and Romax are experts at
providing the creative and A/B testing services to ensure that
campaigns are optimised to generate response in the form of using
response tools – such as repeating offers throughout the
communication, and including carefully designed inserts such as
vouchers and the use of time limited offers to accelerate recipient
action.
Robin Sumner, Managing Director of Romax, says “success is more
predictable with a correct approach to communications and using a
vendor that understands what it takes to drive business value add, to
recipients and to its clients”, with a long track record of delivery
Romax is well placed to help advertisers leverage direct mail to
improve response rates and ROI from marketing spend.”
Established in 1997, Romax and led by senior executives in the direct
mail industry, Romax have an excellent track record of servicing
leading organisations such as the BBC, NHS, and The Economist.
Specializing in cross media applications, Romax provide intelligent
media solutions across a number of channels including Social Media,
Web, Mobile and Print whilst also providing comprehensive data
enhancement and creative design across all key vertical sectors,
including Retail, where they service notable clients such as Emma
Bridgewater, Camelot, and Jones Lang Laselle.
To find out more about Romax’s deep portfolio of direct mail
marketing services visit the website at http://www.romax.co.uk
About Romax
Launched in 1997, and operating from a 15,000 square foot warehouse in
London near the O2, Romax have a track record of servicing leading
organisations such as the BBC, NHS, and The Economist amongst many
others including thousands of SME’s. Romax are one of the UK’s
leading direct mail, direct marketing, print, design, and mail
fulfilment specialists with a core focus on clear customer quality.
Romax are one of the few direct mail agencies to hold ISO 9001 for
quality, ISO 27001 for data security and ISO 14001 for environmental
standards and are partners in quality with Royal Mail, members of the
British Printing Industries Federation and have been recognised with
the Investors in People Bronze award