FOR IMMEDIATE RELEASE
Press Release Submitted By virginballoonflights.co.uk
Telford, United Kingdom (20th June, 2013) – The UK’s leading
balloon rides provider Virgin Balloon Flights is encouraging Brits to
explore their countryside more and to help protect its future with a
new campaign. (Free-Pr-Online.com)
The company, which flies from locations across the UK, has launched
Love Our Landscape to harness the unique nature of ballooning to
inspire a greater appreciation of the rural landscape and the people
who care for it.
The campaign aims to enrich customers’ experiences with information
about woodland, wildlife and farming, whilst raising awareness and
funds for charities tackling issues in these areas, such as the
Woodland Trust, The Wildlife Trusts and The Prince’s Countryside
Fund.
All passengers will receive a digital Explorer’s Handbook telling
them what they can see below the basket through the seasons and an
online map will include local woods, nature reserves and farm shops to
visit near launch sites, plus rural projects to get involved with.
The initiative is a response to growing concerns about the
disconnection between those in urban areas and the countryside and
also Virgin Balloon Flights’ customer research in which 92% said
protection of the rural landscape and communities was important to
them.
A major Love Our Landscape raffle, featuring prizes from other Virgin
companies, will raise funds and a national photography competition
will challenge the public to capture the landscape in all its glory.
Sir Richard Branson, founder of the Virgin Group, said:
“Hot air ballooning gives people a unique way to explore the rural
British landscape and to truly appreciate its diversity and beauty.
Through the Virgin Balloon Flights Love Our Landscape campaign there
is a real opportunity to re-connect people with the countryside and
support those who look after it for all of our benefit. It’s a
really exciting new initiative and a great example of using business
as a force for good. I hope customers, staff, partners and the wider
public will get involved and show their love.”
Kenneth Karlstrom, Virgin Balloon Flights’ CEO & Chief Pilot, said:
“Ballooning is all about the spectacular views and our woodland and
abundant wildlife are a major part of that. Meanwhile, 80% of the UK
is farmland and we work with farmers on a daily basis. So, we feel it
is up to us to champion the countryside and contribute to the
appreciation and protection of the rural landscape and its
communities. This is more than a campaign, we are making it part of
our purpose and we’re working with some fantastic organisations
which are tackling the challenges facing the countryside now and in
the future.
“We want to encourage our customers, particularly the many from
urban areas, to explore the countryside and to support those who care
for it; whether that’s by visiting a nature reserve, buying locally
farmed produce or volunteering with a rural project. By promoting the
Love Our Landscape message and giving people fun ways to get involved,
we also hope to touch the wider public and positively influence
lifestyle choices.”
Paul Wilkinson, Head of Living Landscapes for The Wildlife Trusts,
said:
“Across the UK 47 Wildlife Trusts are working with communities,
farmers, businesses and the authorities to restore, recreate and
reconnect nature on a huge scale. Rarely do we get the opportunity to
get a bird’s eye view of these Living Landscapes. The intricate
network of habitats and the connections between them are needed for
wildlife and people to flourish. The Virgin Balloon Flights Love our
Landscape campaign will help everyone who enjoys the wonderful
experience of a balloon flight to better understand the landscape
below them and, we hope, inspire them to value and take action for
nature.”
Victoria Harris, Director of The Prince’s Countryside Fund, said:
“We are delighted to be part of the Virgin Balloon Flights Love Our
Landscape campaign. The Prince’s Countryside Fund was set up to
support the people who take care of our countryside and it is vital
that we all appreciate the importance of keeping our rural communities
thriving.”
Simone Ashley-Norman, spokesperson for the Woodland Trust, said:
“British woodland draws us in each season rewarding us with rich
memories, opportunities to reflect and play, and vital economic
resources. This exciting partnership with Virgin Balloon Flights means
we can now see these stunning landscapes from a whole new
perspective.”
Visit www.virginballoonflights.co.uk/loveourlandscape for more
information.
About Virgin Balloon Flights:
Virgin Balloon Flights is the UK’s leading hot air ballooning
company, offering champagne balloon rides and ballooning experiences
from over 100 launch sites in England, Scotland and Wales. Follow in
the footsteps of adventurer Sir Richard Branson and see Britain’s
beautiful landscape from an amazing new perspective or make
someone’s day with a ticket to the sky.
www.virginballoonflights.co.uk
Media Contact:
Alexander Ferguson
Head of Communications & Marketing
Virgin Balloon Flights, Jesson House
Stafford Court, Telford, Shropshire
Zip: TF3 3BD
Tel: 01952 212760
Email: alexf@virginballoonflights.co.uk